user experience as the lens
TRANSCRIPT
experienceUser
as the lensGuiding principles for library innovation
Kevin Rundblad UX & Social Technology StrategistUCLA Library
What is User Experience?
1
User Experience (UX) isthe overall experience of aproduct or service.
“Experience is the Product”
Peter MerholzAdaptive Path
http://www.slideshare.net/peterme/experience-is-the-product
The experience is not the technology
mysql
Linux
phpjQuery
Experience is about the context
And the interaction points
UX design is based onunderstanding user perspective
Creating interaction points with high value
How do we build high value interaction?
The highest value goes to thoseinteractions that offer disruptiveexperiences
2
Definition: a disruptiveinnovation is one that radicallyimpacts a market, or createsentirely new markets.
WikipediaGoogleTwitteriPhone FacebookPandoraDropbox
Disruptive Examples
WikipediaGoogleTwitteriPhone FacebookPandoraDropbox
Why Disruptive?
They changed our expectationsof an experience
WikipediaGoogleTwitteriPhone FacebookPandoraDropbox
And altered our perception.
Why Disruptive?
WikipediaGoogleTwitteriPhone FacebookPandoraDropbox
We do not experience web interactions the same as we did in 2000, 2005, etc…
WikipediaGoogleTwitteriPhone FacebookPandoraDropbox
We have changed.Our users have changed.
Experiencesare not static events
We change everydaydue to shifting context
Do you get your news the same way as 5 years ago? Mine comes from Twitter.
Disruptive experiencesreframe our expectations
Have you attempted to ‘pinch’ your laptop screen to zoom in?
And in turn, disrupt our habits
I can’t seem to stop watching every episode of Mythbusters on Netflix Streaming.
UX innovation is about disrupting the expected, in favor of anunexpected, dissimilar andfresh experience.
“Many significant innovations got theirstart as unexpected discoveries orimpractical ideas”
Luke WilliamsFrog Design &NYU Professor of Innovation
Disrupt: Think the Unthinkable to Spark Innovation. Pg 91, Pearson Education, 2011
Innovation is an obsession with creating new value
The obsession with newvalue begins with the user
Know the userKnow the contextCreate simple interactions
This means working backwardfrom the end (user)conceptualizing newfunctionalities and interactions.
It is about creating a lensthrough which we see a new interaction.
Innovation from withinthe user culture
3
Everything starts withKnow the user
“If you truly want to understand customers' wants and needs, you need to remove the distance between you and them.”
http://www.quora.com/When-creating-products-how-do-you-know-what-users-want/answer/Jorge-Barba?srid=z3u
Jorge BarbaDigital Strategist, Blu Maya
How do we “remove the distance” from the user?
Work with themWork like them
We need to become learners
HierarchicalTime-driven 9-5Committees, MeetingsWork at desk
Flowing, person to personWork anytime/anywhereIndependent/casual meetupsWork on Laptop
http://www.game-changer.net/2010/11/19/radical-management-it-isn%E2%80%99t-just-w-l-gore/Graphics:
Which is the student?
HierarchicalTime-driven 9-5Committees, MeetingsWork at desk
Flowing, person to personWork anytime/anywhereIndependent/casual meetupsWork on Laptop
Being “effective” is only rule = Grade
http://www.game-changer.net/2010/11/19/radical-management-it-isn%E2%80%99t-just-w-l-gore/Graphics:
HierarchicalTime-driven 9-5Committees, MeetingsWork at desk
Students
Flowing, person to personWork anytime/anywhereIndependent/casual meetupsWork on Laptop
Being “effective” is only rule = Grade
http://www.game-changer.net/2010/11/19/radical-management-it-isn%E2%80%99t-just-w-l-gore/Graphics:
Can we create experiences for
http://www.game-changer.net/2010/11/19/radical-management-it-isn%E2%80%99t-just-w-l-gore/Graphics:
With thisstructure
http://www.game-changer.net/2010/11/19/radical-management-it-isn%E2%80%99t-just-w-l-gore/Graphics:
goes all the way back to how we work.UX
“...if you get the culture right then most of the other stuff
will happen naturally out of it.”
Tony HsiehCEO Zappos
http://bigthink.com/ideas/20671
Simul8 Group UCLA Library
Example:
To get in touch with our userswe created a design/developmentgroup with 5-7 students.
Structure mimics the nature ofa small startup company.
Meet 3-5 hours a week.Design projects on whiteboardRest of time work independentlyGive them space Enjoy work
User research is then implicit
Their needs are naturally divulgedin course of group work.
Focus groups won’t get to this level.There is no “user oracle”
Know the userWork like the userDefine user context & problemsProspective app ideasSketch wireframesDefine interactionsDid you solve a problem?
Yes No Take a walk, rethink
Wireframe and mockup designDecide on technologiesFast prototypeTest with some users
Simul8 Group Examples
Stash It! (mobile & web hybrid, save for later app)
Icon1 (digital camera, ocr, text extraction service)
Icon2 (Worldcat API + Icon social framework)
UX – Creating a Lens:
Perceptual experience changes over timeHigh value experiences are disruptiveKnow & learn from usersDesign from outside-inGet the culture right, and everything follows
“Create the conditions under which people can flourish”
Sir Ken RobinsonBring on the Learning Revolution!TED Conference, Feb 2010
Questions
Contact
http://about.me/rundblad
http://twitter.com/rundblad
Kevin RundbladUX & Social Technology StrategistCo-Founder, Simul8 GroupUCLA Library