user experience evaluation of surveys (jennifer romano bergstrom & ricardo carvalho & sarah...
DESCRIPTION
Given at UXPA-DC's User Focus Conference, Oct. 19, 2012TRANSCRIPT
Usability Issues and User Experience Evaluation of Surveys
Jennifer Romano Bergstrom, Ricardo Carvalho, Sarah Keaton, Jonathan Mendelson
User Focus 2012
2
Introduction
Usability.gov/guidelinesKrug: Don’t Make Me Think
• Panel members• Usability principles for surveys• Surveys as a method or as an analysis
tool
3
Usability Issue 1
Usability Guidelines
1. Page Layout– Structure for easy comparison: Users should
be able to compare two pages easily
2. Labels– Use unique and descriptive headers: Headers
should conceptually relate to the items in the section
– Highlight critical data: Visually distinguish important page items that require user attention
Usability.gov/guidelinesKrug: Don’t Make Me Think
J
I
H
G
F
E
D
C
B
A
1.0%
0.9%
0.9%
1.0%
0.9%
0.9%
0.9%
2.9%
0.8%
0.7%
Refusals by Item
Usability Issue 2
Usability Guidelines
1. Page Layout– Visually align page elements: Users can scan
items easier– Choose appropriate line lengths: Readers read
faster (skim) when line lengths are long
Usability.gov/guidelines
Usability Issue 3
7
Negative Positive
Negative
Positive
Usability Guidelines
1. Organize Information Clearly– Clear and logical structure should be apparent
to users
2. Consistency– Be consistent throughout: Users should not
have to think
Usability.gov/guidelinesKrug: Don’t Make Me Think
Usability Issues and User Experience Evaluation of Surveys
Jennifer Romano Bergstrom, Ricardo Carvalho, Sarah Keaton, Jonathan Mendelson
User Focus 2012