user experience of reality
DESCRIPTION
Game design for the real world is a leading-edge area of UX design. This talk is imagines the future of Reality UX!TRANSCRIPT
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User Experience
of Reality
JANE MCGONIGAL, PhD game director @ the
Institute for the Future
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Reality is broken.
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Games work better.1) Better instructions2) Better feedback3) Better emotions4) Better community
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“We are witnessing what amounts to no less than a global mass exodus to virtual worlds and other
online gaming environments.”
– economist Edward Castranova
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It’s a quality of life problem.
And quality of life is just another way of saying “user experience of
reality.”
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So what is the future of
reality UX?
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What humans crave:1. satisfying work to do
2. the experience of being good at something
3. time spent with people we like
4. the chance to be a part of something bigger
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© 2005 Institute for the Future. All rights reserved.
SR-1108 | © 2007 Institute for the Future. All rights reserved.
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The Quality of Life Index
The Happy Planet Index
“Gross National Happiness”
Subjective Life Satisfation
The Canadian Index of Well-Being
World’s Most Livable Cities
The Vanderford Riley Well Being Schedule
The Authentic Happiness Inventory
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Are UX designers in the happiness
business?
YES YOU ARE!!!
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A future forecast (2013):
the rise of the happiness engineers
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Quality of life becomes the primary metric for evaluating interactive brands, services, environments, and experiences.*
*see TARA HUNT – “Happiness is your new business model”
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Positive psychology is increasingly a principal, explicit influence on interactive design and development.
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Communities form around different visions of a real life worth living.
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Good user experience is defined as a measurable increase in real happiness, or well-being – the new capital.
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By 2013, Reality UX design is the leading-edge of happiness engineering.
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Multiplayer games
are the
ultimate happiness engines.
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What humans crave:1. satisfying work to do
2. the experience of being good at something
3. time spent with people we like
4. the chance to be a part of something bigger
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Alternate Reality Gaming
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Happiness = participation in every possible
moment.
In other words,ENGAGEMENT.
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WE WILL HARNESS OUR COGNITIVE SURPLUS. *
100 million mental hours WIKIPEDIA
• 5 days of World of Warcraft
• 4 episodes of American Idol*read CLAY SHIRKY
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WE WILL HARNESS OUR COGNITIVE SURPLUS. *
100 million mental hours WIKIPEDIA
• 5 days of World of Warcraft
• OR, 1 season of American Idol votes
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We will increasingly operate within an
economy ofof engagement.
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the LOST ring
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the LOST ring
Improved Reality UX for the 2008 Olympics!
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So what’s important?
Reality is broken.
Games work better.
You, the UX designers, are our best hope for fixing
reality --
IF you choose to harness the power of games.
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What humans crave:1. satisfying work to do
2. the experience of being good at something
3. time spent with people we like
4. the chance to be a part of something bigger
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So what’s important?
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STEAL THIS SLIDE!Nicole Lazzaro – www.xeodesign.com
Edward Castranova – Exodus from Reality
Tara Hunt – www.horsepigcow.com
BJ Fogg – www.bjfogg.com
Gamasutra - www.gamasutra.com
Alternate Reality Gaming Network - www.argn.com
Jane McGonigal - www.avantgame.com
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www.SUPERSTRUCTGAME.orgSign up NOW, play Sept 22 – Nov 6 2008