user experience (ux) best practice - images-na.ssl …€¦ · user experience (ux) best practices...

User Experience (UX) Best Practice

Intro

Using Buttons

Site Navigation

Contact Us

-------guide-------

Login and Pay with Amazon

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6

15

The purpose of this guide is to provide recommendations for the optimal user experience (UX) for Login and Pay with Amazon. It includes UX guidance on button size, button placement, navigation, and checkout flow. These recommendations reflect years of Amazon eCommerce knowledge and experience and are designed to improve your site conversion, increase your number of registered customers, and help grow your business.

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User Experience (UX) Best Practices Guide | payments.amazon.com 2

How to grow your business

with Login and Pay with Amazon

Implementing Login and Pay with Amazon

More than payments processing,

a commerce identity solution

Login and Pay with Amazon Delivers

Your Customers

can create an account with you

using their familiar Amazon username and password—no

new username or password for them to remember.

Your Customers

have instant access to the shipping and payment

information they already have stored in their Amazon

account.

You as a merchant get their name, zip code, and

email address

You can personalize their onsite experience and re-engage customers that abandon without

completing a purchase.

You can also link their information to your CRM

system and add their email to your newsletter or marketing campaigns.

Customers have entrusted Amazon with their payment information, their shipping address, and often the addresses of friends and family. What if they could take their Amazon identity with them to other online sites? With Login and Pay with Amazon, they can.

When you add Login and Pay to your site you can recognize Amazon customers right when they login, personalize their experience, and then when it comes time for them to checkout, their payment and shipping information is automatically displayed. No forms to fill-out. No new account to create. The result is a streamlined experience, more registered customers, higher customer satisfaction, and more sales for you.

Adding Login and Pay with Amazon to your site is the key to offering the best shopping experience, by providing customers with an intuitive, personalized site experience and streamlined checkout. If you’re like most merchants, you spend a lot of time and energy to bring people to your site. To keep them there and ensure they make a purchase, you need to provide a checkout experience that is fast, easy, and secure.

With Login and Pay with Amazon, you can take advantage of Amazon’s technology and know-how to give your customers a buying experience that is trusted and familiar. In this guide you will find recommendations for how best to implement Login and Pay with Amazon so that you maximize customer satisfaction and your business results.

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Intro

3

Using Buttons

Note: Buttons used in retina displays are @2x

the sizes provided in this

document. For a full list

of Login and Pay button

options, please visit:

http://login.amazon.com/button-guide

Tip! We recommend

sizing the Login and Pay

with Amazon buttons to

match the size of other

call to action buttons that

you have on your site.

@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90

Login with Amazon - Gold

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Login - Gold

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Login - Light Grey

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Login - Dark Grey

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Login - Gold Sandbox

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Login - Light Grey Sandbox

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Login - Dark Grey Sandbox

@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90

Login with Amazon - Light Grey

@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90

Login with Amazon - Dark Grey

@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90

Login with Amazon - Gold Sandbox

@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90

Login with Amazon - Light Grey Sandbox

@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90

Login with Amazon - Dark Grey Sandbox

@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Login - Gold

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Login - Light Grey

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Login - Dark Grey

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90


@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90


@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Login - Gold

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Login - Light Grey

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Login - Dark Grey

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90


@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90


@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 296 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90

Pay with Amazon - Gold

@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90

Pay with Amazon - Light Grey

@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90

Pay with Amazon - Dark Grey

@1x - 148 x 30

Desktop

@2x - 296 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90

Pay with Amazon - Gold Sandbox

@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90

Pay with Amazon - Dark Grey Sandbox

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Pay - Gold

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Pay - Light Grey

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Pay - Dark Grey

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Pay - Gold Sandbox

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Pay - Light Grey Sandbox

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Pay - Dark Grey Sandbox

@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90

Pay with Amazon - Light Grey Sandbox

@1x - 148 x 30

Desktop

@2x - 296 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 296 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Pay - Gold

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Pay - Light Grey

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Pay - Dark Grey

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Pay - Gold Sandbox

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90


@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 296 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 296 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Pay - Gold

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Pay - Light Grey

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Pay - Dark Grey

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Pay - Gold Sandbox

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90


@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 296 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 296 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Pay - Gold

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Pay - Light Grey

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Pay - Dark Grey

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Pay - Gold Sandbox

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90


@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 296 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 296 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Pay - Gold

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Pay - Light Grey

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Pay - Dark Grey

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Pay - Gold Sandbox

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90


@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 296 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 296 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Pay - Gold

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Pay - Light Grey

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Pay - Dark Grey

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Pay - Gold Sandbox

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90


@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 296 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 296 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Pay - Gold

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Pay - Light Grey

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Pay - Dark Grey

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Pay - Gold Sandbox

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90


@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 296 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 296 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Pay - Gold

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Pay - Light Grey

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Pay - Dark Grey

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Pay - Gold Sandbox

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90


@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Login - Gold

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Login - Light Grey

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Login - Dark Grey

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90


@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90


@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Login - Gold

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Login - Light Grey

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90

Login - Dark Grey

@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90


@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90


@1x - 72 x 30

Desktop

@2x - 144 x 60

@1x - 90 x 45

Touch

@2x - 180 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


@1x - 148 x 30

Desktop

@2x - 196 x 60

@1x - 200 x 45

Touch

@2x - 400 x 90


We recommend Gold because it aligns with the Amazon brand and the color provides a nice contrast to most sites.

We offer three color variations:

Gold Grey Ink

User Experience (UX) Best Practices Guide | payments.amazon.com

4

Button Placement

Example placementsHomepage- top bar

To increase the number of recognized users, use the Login with Amazon button and request customers’ information to create an account on your site. The button should be placed wherever a login is offered on your site or app. This includes where you sign up new customers as well as the login prompt for existing customers (for example, during checkout). We also recommend that you display the Login button right on your home page or navigation to encourage customers to log in for a personalized experience.

----------------

Using Buttons Continued

Tip! Avoid placing login

options below the fold. Users

won’t see them and won’t

take advantage of them.

Homepage Flow 1

homepage

Homepage Flow 2

homepage

Cart

cart

$100

Sign inProduct Page

Product

$100

Checkout

Product Page

Product

$100

Cart

Cart

$100

CheckoutProduct Page

Product

$100

Cart

cart

$100

Login

login

Sign in

Sign in

Product Page

Product

$100

Cart

cart

$100

Sign in Checkout

Product Page

Product

$100

Cart

cart

$100

Sign in Checkout

Sign in CheckoutProduct Page

Product$100


Product

$100

Cart

cart

$100

Sign in Login

login

Login

login

Sign in Subscription Page

subscriptions

Login

login

Cart

cart

$100

Flow 3

Flow 4

Flow 5

Flow 6

Flow 7

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cart

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homepage

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homepage

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cart

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Product

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cart

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subscriptions

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cart

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Homepage Flow 1

homepage

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homepage

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cart

$100

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Product

$100

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login

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Checkout pageLogin screen


5

Adding context for buttons Adding a hover message

We recommend adding a simple line of text under the button that explains the benefit of using Login with Amazon. Merchants who have done this have seen an increase in the number customers choosing Login with Amazon, leading to more registered customers and more opportunities to personalize the site experience and contact these customers in the future. Some merchants have chosen to replace other sign-on options and only feature Login with Amazon because of the association with commerce that Amazon brings and the trust that users have with the Amazon brand.

Amazon recommends adding a hover message when customers scroll over any Login and Pay button to reinforce the benefits of using Login and Pay with Amazon.

Suggested messages

“Sign up and sign in using your Amazon

account on <Your site’s name>.”

“Access your Amazon Payments information

and checkout faster.”

“Protect your purchases with Amazon’s A-to-z

Guarantee.”

Suggested messages

“Access your shipping and payment information stored in your Amazon payments account to shop quickly and safely. Your payment information is not shared and your purchases are protected with Amazon’s A-to-z Guarantee.”

“Speed through checkout using your shipping and payment information stored in your Amazon account.”

“Shop safely, don’t share your payment information and protect your purchase with Amazon’s A-to-z Guarantee.”

---------------- ---------------

Using Buttons Continued

Homepage Flow 1

homepage

Homepage Flow 2

homepage

Cart

cart

$100

Sign inProduct Page

Product

$100

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Product

$100

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$100


Product

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cart

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login

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subscriptions

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cart

$100


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cart

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add

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subscriptions

continue

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cart

$100buy

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Homepage Flow 1

homepage

Homepage Flow 2

homepage

Cart

cart

$100

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Product

$100

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$100

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$100


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6

Every website has a unique navigation and check out flow. We have identified what we see as the most frequent user flows to help guide your user experience. Please select the option below that best fits the description of your website so that you can provide the best buying experience for your customers.

For best results, we recommend you implement all the flows under your chosen navigation structure.

Choose the structure that best represents your site and jump to that section now.

Site Navigation

Navigation 1

Page 7 Page 8 Page 10 Page 13 Page 14

Navigation 2 Navigation 3 Navigation 4 Navigation 5

You require all customers to

create an account upfront to access

your content

You require all customers to

create an account before making a

purchase

You don’t offer customers the opportunity to

create an account on your site

You offer subscriptions that require a recurring

payment

You allow customers to create an account prior to purchase, but also checkout without creating an account

(sometimes called Guest Checkout)


Flow 1b)

7

Navigation 1 You require all customers to create an account upfront to access your contentSample Merchants: SecretSales, The Clymb and other flash sale sites

Give customers the option to Login with Amazon right from the start and breeze through checkout using their Amazon shipping and payments information by default.

Customers that want to sign in with your native login process can still avoid entering their shipping and payment information with Pay with Amazon and checkout in two clicks.

Customers sign in/sign up

at your home page using

Login with Amazon

Customers select Pay with

Amazon to checkout.

Recognized customers

select a product


select a product

Customers continue with

your existing checkout flow

Customers authenticate using

their Amazon credentials.

Customers don’t share any data

before finalizing the transaction.

Customers select the shipping

address and payment

instrument stored in their

Amazon account to complete

the transaction.


address and payment



the transaction (Place Order)


their Amazon credentials. The first

time they will consent to share

their information to create an

account with your site.

Customers sign in/sign up at

your home page using their

existing (native) username and

password, or other login

---

Site Navigation

Homepage Flow 1

homepage

Homepage Flow 2

homepage

Cart

cart

$100

Sign inProduct Page

Product

$100

Checkout

Product Page

Product

$100

Cart

Cart

$100


Product

$100

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$100

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login

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Flow 6

Flow 7

Flow 8

Flow 9

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Product Page

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$100


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Homepage Flow 1

homepage

Homepage Flow 2

homepage

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cart

$100

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Product

$100

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Product

$100

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$100


Product

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Flow 6

Flow 7

Flow 8

Flow 9

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Product Page

Product

$100

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cart

$100


Address

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cart

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Flow 1a)


Flow 2a)

8

Navigation 2 You require all customers to create an account before making a purchaseSample Merchants: AllSaints, Woot!

During checkout, customers can use Login with Amazon to create an account and immediately access their Amazon shipping and payment information by default.


Customers select a

product.


select a product

Customers decide to use

Login with Amazon to sign

in/sign up on your site.

Customers authenticate using their

Amazon credentials. The first time

they will consent to share their

information to create an account

with your site.






Customers continue with your

existing checkout flow

Recognized customers select

the shipping address and

payment instrument stored

in their Amazon account to

complete the transaction.


address and payment



the transaction.



Customers sign in/sign up at

your home page using Login

with Amazon

---

Site Navigation

Homepage Flow 1

homepage

Homepage Flow 2

homepage

Cart

cart

$100

Sign inProduct Page

Product

$100

Checkout

Product Page

Product

$100

Cart

Cart

$100


Product

$100

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cart

$100

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login

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cart

$100

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cart

$100

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Product$100


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cart

$100

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login

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login


subscriptions

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login

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cart

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Flow 3

Flow 4

Flow 5

Flow 6

Flow 7

Flow 8

Flow 9

Checkout

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Product Page

Product

$100

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cart

$100


Address

Wallet

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cart

$100

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add

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**********

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subscriptions

continue

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Homepage Flow 1

homepage

Homepage Flow 2

homepage

Cart

cart

$100

Sign inProduct Page

Product

$100

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Product Page

Product

$100

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$100


Product

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Product$100


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$100

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login

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subscriptions

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login

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Flow 3

Flow 4

Flow 5

Flow 6

Flow 7

Flow 8

Flow 9

Checkout

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Product Page

Product

$100

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cart

$100


Address

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cart

$100

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continue

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cart

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Flow 2b)


9

Navigation 2 You require all customers to create an account before making a purchaseSample Merchants: AllSaints, Woot!

Blend the payment and login process, by allowing your customers to create an account via the Pay with Amazon button at checkout

Customers select a

product.


their Amazon credentials. The

first time they will consent to

share their information to create

an account with your site.

Recognized customers select the

shipping address and payment


Amazon account to complete the

transaction.


Amazon to checkout.

---

Site Navigation

Homepage Flow 1

homepage

Homepage Flow 2

homepage

Cart

cart

$100

Sign inProduct Page

Product

$100

Checkout

Product Page

Product

$100

Cart

Cart

$100


Product

$100

Cart

cart

$100

Login

login

Sign in

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Product Page

Product

$100

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cart

$100

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$100

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cart

$100

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Product$100


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$100

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cart

$100

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login

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login


subscriptions

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login

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cart

$100

Flow 3

Flow 4

Flow 5

Flow 6

Flow 7

Flow 8

Flow 9

Checkout

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Product Page

Product

$100

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cart

$100


Address

Wallet

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cart

$100

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Flow 2c)


10

Navigation 3 You give customers to opportunity to create an account prior to purchase AND also allow customers to checkout without creating an account (sometimes called Guest Checkout) Sample merchants: Cymax, Flint&Tinder.


During checkout, customers can use Login with Amazon to create an account and immediately access their Amazon shipping and payment information by default, creating a two-click checkout experience.


at your home page using

Login with Amazon

Customers decide to use Login

with Amazon to sign in/sign up

on your site rather than skipping

and proceeding to checkout as

a guest.


select a product










Customers automatically

select the shipping address

and payment instrument

stored in their Amazon account

to complete the transaction.


the shipping address and

payment instrument stored

in their Amazon account to







Customers select a product.

---

Site Navigation

Homepage Flow 1

homepage

Homepage Flow 2

homepage

Cart

cart

$100

Sign inProduct Page

Product

$100

Checkout

Product Page

Product

$100

Cart

Cart

$100


Product

$100

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cart

$100

Login

login

Sign in

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Product Page

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cart

$100

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$100

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cart

$100

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Product$100


Product

$100

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cart

$100

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login

Login

login


subscriptions

Login

login

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cart

$100

Flow 3

Flow 4

Flow 5

Flow 6

Flow 7

Flow 8

Flow 9

Checkout

Checkout

Checkout

Checkout

Product Page

Product

$100

Cart

cart

$100


Address

Wallet

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cart

$100

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**********

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**********

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add

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**********

sign in

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checkout

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continue

Cart

cart

$100buy

continue

Homepage Flow 1

homepage

Homepage Flow 2

homepage

Cart

cart

$100

Sign inProduct Page

Product

$100

Checkout

Product Page

Product

$100

Cart

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$100


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$100

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cart

$100

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login

Sign in

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$100

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cart

$100

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$100

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cart

$100

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Product$100


Product

$100

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cart

$100

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login

Login

login


subscriptions

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login

Cart

cart

$100

Flow 3

Flow 4

Flow 5

Flow 6

Flow 7

Flow 8

Flow 9

Checkout

Checkout

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Checkout

Product Page

Product

$100

Cart

cart

$100


Address

Wallet

Button Hover State

cart

$100

log in

[email protected]

**********

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add

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**********

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**********

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subscriptions

continue

Cart

cart

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continue

Flow 3a)

Flow 3b)


11


Allow customers to checkout as a guest in two-clicks using Pay with Amazon off the checkout page, customers don’t need to link their Amazon account to your site

Streamline purchases by using the Pay with Amazon button on the product page to enable checkout in two-clicks.

Customers select a

product.


address and payment


Amazon account to complete the

transaction.










address and payment instrument

stored in their Amazon account to



Amazon to checkout.


Amazon to checkout.

---

Site Navigation

Homepage Flow 1

homepage

Homepage Flow 2

homepage

Cart

cart

$100

Sign inProduct Page

Product

$100

Checkout

Product Page

Product

$100

Cart

Cart

$100


Product

$100

Cart

cart

$100

Login

login

Sign in

Sign in

Product Page

Product

$100

Cart

cart

$100

Sign in Checkout

Product Page

Product

$100

Cart

cart

$100

Sign in Checkout


Product$100


Product

$100

Cart

cart

$100

Sign in Login

login

Login

login


subscriptions

Login

login

Cart

cart

$100

Flow 3

Flow 4

Flow 5

Flow 6

Flow 7

Flow 8

Flow 9

Checkout

Checkout

Checkout

Checkout

Product Page

Product

$100

Cart

cart

$100


Address

Wallet

Button Hover State

cart

$100

log in

[email protected]

**********

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add buy checkout

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add

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**********

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subscriptions

continue

Cart

cart

$100buy

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Homepage Flow 1

homepage

Homepage Flow 2

homepage

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cart

$100

Sign inProduct Page

Product

$100

Checkout

Product Page

Product

$100

Cart

Cart

$100


Product

$100

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cart

$100

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login

Sign in

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Product Page

Product

$100

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cart

$100

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Product

$100

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cart

$100

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Product$100


Product

$100

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cart

$100

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login

Login

login


subscriptions

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login

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cart

$100

Flow 3

Flow 4

Flow 5

Flow 6

Flow 7

Flow 8

Flow 9

Checkout

Checkout

Checkout

Checkout

Product Page

Product

$100

Cart

cart

$100


Address

Wallet

Button Hover State

cart

$100

log in

[email protected]

**********

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add

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Subscription Page

subscriptions

continue

Cart

cart

$100buy

continue

Flow 3c)

Flow 3d)

Tip! Use the Pay

with Amazon button

(Guest checkout)

described in the

integration guide.


12


Customers that are using your native checkout can still avoid entering their shipping and payment information with Pay with Amazon and checkout in two clicks.

Customers select a

product.

Customers sign in/sign on

to your website with your

native account pool.

When presented with the options

to fill shipping and payment

information. Customer selects Pay

with Amazon.



Customers don’t share any

data before finalizing the

transaction.


address and payment



the transaction.



---

Site Navigation

Homepage Flow 1

homepage

Homepage Flow 2

homepage

Cart

cart

$100

Sign inProduct Page

Product

$100

Checkout

Product Page

Product

$100

Cart

Cart

$100


Product

$100

Cart

cart

$100

Login

login

Sign in

Sign in

Product Page

Product

$100

Cart

cart

$100

Sign in Checkout

Product Page

Product

$100

Cart

cart

$100

Sign in Checkout


Product$100


Product

$100

Cart

cart

$100

Sign in Login

login

Login

login


subscriptions

Login

login

Cart

cart

$100

Flow 3

Flow 4

Flow 5

Flow 6

Flow 7

Flow 8

Flow 9

Checkout

Checkout

Checkout

Checkout

Product Page

Product

$100

Cart

cart

$100


Address

Wallet

Button Hover State

cart

$100

log in

[email protected]

**********

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**********

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CheckoutAddress

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Subscription Page

subscriptions

continue

Cart

cart

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Flow 3e)


13

Navigation 4 You don’t offer customers the opportunity to create an account with your site

Allow customers to checkout as a guest in two-clicks using Pay with Amazon on the checkout page

Allow customers to checkout as a guest in two-clicks using Pay with Amazon on the product detail page

Customers select a

product.


address and payment



the transaction.








date before finalizing the

transaction.


address and payment instrument

stored in their Amazon account to


At checkout, customers select

Pay with Amazon to checkout.

At the product detail page,

customers select Pay with

Amazon to checkout.

---

Site Navigation

Homepage Flow 1

homepage

Homepage Flow 2

homepage

Cart

cart

$100

Sign inProduct Page

Product

$100

Checkout

Product Page

Product

$100

Cart

Cart

$100


Product

$100

Cart

cart

$100

Login

login

Sign in

Sign in

Product Page

Product

$100

Cart

cart

$100

Sign in Checkout

Product Page

Product

$100

Cart

cart

$100

Sign in Checkout


Product$100


Product

$100

Cart

cart

$100

Sign in Login

login

Login

login


subscriptions

Login

login

Cart

cart

$100

Flow 3

Flow 4

Flow 5

Flow 6

Flow 7

Flow 8

Flow 9

Checkout

Checkout

Checkout

Checkout

Product Page

Product

$100

Cart

cart

$100


Address

Wallet

Button Hover State

cart

$100

log in

[email protected]

**********

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add buy checkout

log in

add

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[email protected]

**********

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add buy

[email protected]

**********

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checkout

add

[email protected]

**********

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add

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[email protected]

**********

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[email protected]

**********

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add buy log in

[email protected]

**********

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[email protected]

**********

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[email protected]

**********

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checkout

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checkout

add

[email protected]

**********

sign in

CheckoutAddress

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checkout

Subscription Page

subscriptions

continue

Cart

cart

$100buy

continue

Homepage Flow 1

homepage

Homepage Flow 2

homepage

Cart

cart

$100

Sign inProduct Page

Product

$100

Checkout

Product Page

Product

$100

Cart

Cart

$100


Product

$100

Cart

cart

$100

Login

login

Sign in

Sign in

Product Page

Product

$100

Cart

cart

$100

Sign in Checkout

Product Page

Product

$100

Cart

cart

$100

Sign in Checkout


Product$100


Product

$100

Cart

cart

$100

Sign in Login

login

Login

login


subscriptions

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login

Cart

cart

$100

Flow 3

Flow 4

Flow 5

Flow 6

Flow 7

Flow 8

Flow 9

Checkout

Checkout

Checkout

Checkout

Product Page

Product

$100

Cart

cart

$100


Address

Wallet

Button Hover State

cart

$100

log in

[email protected]

**********

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add buy checkout

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add

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[email protected]

**********

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[email protected]

**********

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[email protected]

**********

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**********

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add

[email protected]

**********

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CheckoutAddress

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Subscription Page

subscriptions

continue

Cart

cart

$100buy

continue

Flow 4a)

Flow 4b)


14

Navigation 5 You offer subscriptions that require a recurring payment Sample merchants: Peachdish.

Give customers the option to Login with Amazon right from the start and streamline their checkout experience using their Amazon shipping and payments information by default.

Customers that want to sign in with your native login process can still avoid entering their shipping and payment information with Pay with Amazon and checkout in two clicks.

Customers select Login

with Amazon to sign in/

sign up at your home page.


Amazon to complete the

checkout process.


the subscription package.


select subscription package

and proceeds to cart.


your checkout process and

select “Pay with Amazon”




data before finalizing the

transaction.

Customers select shipping

address and payment



the transaction.

Customers select shipping

address and payment



the transaction.


their Amazon credentials. The

first time they will consent to

share their information to create

an account with your site.


using your native account

pool.

---

Site Navigation

Homepage Flow 1

homepage

Homepage Flow 2

homepage

Cart

cart

$100

Sign inProduct Page

Product

$100

Checkout

Product Page

Product

$100

Cart

Cart

$100


Product

$100

Cart

cart

$100

Login

login

Sign in

Sign in

Product Page

Product

$100

Cart

cart

$100

Sign in Checkout

Product Page

Product

$100

Cart

cart

$100

Sign in Checkout


Product$100


Product

$100

Cart

cart

$100

Sign in Login

login

Login

login


subscriptions

Login

login

Cart

cart

$100

Flow 3

Flow 4

Flow 5

Flow 6

Flow 7

Flow 8

Flow 9

Checkout

Checkout

Checkout

Checkout

Product Page

Product

$100

Cart

cart

$100


Address

Wallet

Button Hover State

cart

$100

log in

[email protected]

**********

sign in

add buy checkout

log in

add

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[email protected]

**********

CheckoutAddress

Wallet

checkout

add buy

[email protected]

**********

sign in

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checkout

add

[email protected]

**********

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CheckoutAddress

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add

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[email protected]

**********

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[email protected]

**********

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checkout

add buy log in

[email protected]

**********

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checkout

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[email protected]

**********

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log in

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[email protected]

**********

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CheckoutAddress

Wallet

checkout

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Wallet

checkout

add

[email protected]

**********

sign in

CheckoutAddress

Wallet

checkout

Subscription Page

subscriptions

continue

Cart

cart

$100buy

continue

Homepage Flow 1

homepage

Homepage Flow 2

homepage

Cart

cart

$100

Sign inProduct Page

Product

$100

Checkout

Product Page

Product

$100

Cart

Cart

$100


Product

$100

Cart

cart

$100

Login

login

Sign in

Sign in

Product Page

Product

$100

Cart

cart

$100

Sign in Checkout

Product Page

Product

$100

Cart

cart

$100

Sign in Checkout


Product$100


Product

$100

Cart

cart

$100

Sign in Login

login

Login

login


subscriptions

Login

login

Cart

cart

$100

Flow 3

Flow 4

Flow 5

Flow 6

Flow 7

Flow 8

Flow 9

Checkout

Checkout

Checkout

Checkout

Product Page

Product

$100

Cart

cart

$100


Address

Wallet

Button Hover State

cart

$100

log in

[email protected]

**********

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add buy checkout

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add

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[email protected]

**********

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[email protected]

**********

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add

[email protected]

**********

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add

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[email protected]

**********

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[email protected]

**********

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add buy log in

[email protected]

**********

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[email protected]

**********

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[email protected]

**********

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add

[email protected]

**********

sign in

CheckoutAddress

Wallet

checkout

Subscription Page

subscriptions

continue

Cart

cart

$100buy

continue

Flow 5a)

Flow 5b)


15

Contact Sales

http://payments.amazon.com/contactsales

http://payments.amazon.com/contact

Contact Us

Contact our Support Team

--------

For existing merchants, contact our support team for questions concerning this guide, implementation, and other inquiries.For new merchants contact sales.


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