user experience. what is it anyway?
DESCRIPTION
User Experience (UX) can be confusing, unless you are a practitioner. This introductory presentation defines user experience, shows you how to do it, how to evaluate web sites for their user experience and names the components of user experience.TRANSCRIPT
User Experience So, what is it, anyway?
The definition of UXUX encompasses all aspects of the end-user’s interaction with an organization, its services, and its products.– Jakob Neilsen
My definition of UXThe discipline of UX is the process of optimizing the interactions between a person and an organization, its products, web sites/apps.
UserNeeds
Components of UX
Jessica Ivins, jessicaivins.net/blog
BusinessGoals
Components of UX
Jessica Ivins, jessicaivins.net/blog
TechnicalConstraints
Components of UX
Jessica Ivins, jessicaivins.net/blog
UserNeeds
BusinessGoals
TechnicalConstraints
Combine the Components
Jessica Ivins, jessicaivins.net/blog
UserNeeds
BusinessGoals
TechnicalConstraints
UX
UX, the Sweet Spot!
Jessica Ivins, jessicaivins.net/blog
The Goal of UXCreate an easy-to-use, pleasing & valuable product, web site/app
useful
desirableusable
valuable
�ndable
creditable
accessible
Peter Morville, semantidstudios.com
UX is an Iterative Process From this…
…To this.Rama, WikiMedia Commons
Apple, apple.com
Is it easy-to-use, pleasing, valuable?
useful
desirableusable
valuable
�ndable
creditable
accessible
Is it easy-to-use, pleasing, valuable?
useful
desirableusable
valuable
�ndable
creditable
accessible
Is it easy-to-use, pleasing, valuable?
useful
desirableusable
valuable
�ndable
creditable
accessible
Is it easy-to-use, pleasing, valuable?
useful
desirableusable
valuable
�ndable
creditable
accessible
UX: How to do it.1. Get to know
your users.
2. Include user needs when deciding how a site/app looks, behaves, and what it allows a user to do.
UserNeeds
BusinessGoals
TechnicalConstraints
UX
Techniques for getting to know your users:
Techniques for getting to know your users: • Interview them.
Techniques for getting to know your users: • Interview them.• Observe them.
Techniques for getting to know your users: • Interview them.• Observe them. • Survey them.
Techniques for getting to know your users: • Interview them.• Observe them. • Survey them. • Conduct Usability testing.
Techniques for getting to know your users: • Interview them.• Observe them. • Survey them. • Conduct Usability testing.• Conduct Card Sorting.
Techniques for getting to know your users: • Interview them.• Observe them. • Survey them. • Conduct Usability testing.• Conduct Card Sorting.• Interpret Search Analytics.
UserNeeds
BusinessGoals
TechnicalConstraints
UX
How do we include user needs in the decision-makingprocess?
The Elements of User ExperienceJesse James Garrett
Surface: Visual design Visual design
Skeleton: Interface design Navigation design
Structure: Interaction design Information architecture
Scope: Functional specifications Content requirements
Strategy: User needs Business objectives
Web as: Software Interface Hypertext Content
The Elements of User ExperienceSurface: Visual design Visual design
Skeleton: Interface design Navigation design
Structure: Interaction design Information architecture
Scope: Functional specifications Content requirements
Strategy: User needs Business objectives
Web as: Software Interface Hypertext Content
The Elements of User ExperienceSurface: Visual design Visual design
Skeleton: Interface design Navigation design
Structure: Interaction design Information architecture
Scope: Functional specifications Content requirements
Strategy: User needs Business objectives
Web as: Software Interface Hypertext Content
The Elements of User ExperienceSurface: Visual design Visual design
Skeleton: Interface design Navigation design
Structure: Interaction design Information architecture
Scope: Functional specifications Content requirements
Strategy: User needs Business objectives
Web as: Software Interface Hypertext Content
The Elements of User ExperienceSurface: Visual design Visual design
Skeleton: Interface design Navigation design
Structure: Interaction design Information architecture
Scope: Functional specifications Content requirements
Strategy: User needs Business objectives
Web as: Software Interface Hypertext Content
The ResultUX practices increase users’ satisfaction while meeting business objectives within technical constraints.
UserNeeds
BusinessGoals
TechnicalConstraints
UX
The Take-Aways1. Get to know your users.
2. Work together on UX.
3. Build easy-to-use, pleasing & valuable sites/apps
4. Use the adjectives to evaluate UX:
useful
desirableusable
valuable
�ndable
creditable
accessible
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