User Experience

Where can I find a construction

security company for my site in

Leeds?

Construction security Leeds

Let’s try Construction

Security Leeds in Google

I will try the first one in natural search first

OK this one looks ok

Lets see what they do

Looks OK but let’s try another one

just in case

Let’s try the first one in an ad

Don’t like the look and feel of this one

I like the feel of the words in this ad

Just what I am looking for

Vetter & Licensed Security Officers

Keep Your Building Site Secure

Nice look and feel.

It’s fresh and clear.

Lets see what they do

Looks like they offer a full service

Security, cleaning and facilities

management

Very comprehensive

Who are they? What are they about?

Pity about no images!

Are they all ugly or is it a new site?

Where are they?The South of England

OopsHang on what’s this

down here

OK they have an office in Preston and a few offices around

the country. This looks good

I will call their Preston Office NOW

I don’t like filling forms in, just in case I get hassled.

I will fill one in if I need to download something I

can’t get any where else.

Like a training presentation that will save me some

time

For me, I need to see a clean website, I can understand. No clutter, easy to navigate and

find what I am looking for quickly.

In this case I may be able to sort out the security and site

cleaning in one go

What are the lessons? Its good to be ranked #1 in natural search

for the key word Its good to have a good clear relevant

message in a Google ad Look and feel of the site is important User experience of the site is important

Does your site and online strategy work?

What’s Missing? No sign of any testimonials No sign of any case studies No sign of any quality management systems No sign of any H&S management systems

Do you think if they implement the above, it would help them generate more leads?

To learn more about the user experience on

your site. Take a look at the

behavior flow in Google

Analytics – You can learn how to do this on our Google

Analytics lesson page

www.Constructionmarketing.org

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