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User Research DataApp RedesignChristian HensenSpring 2015

Teavana Perfect Tea TouchUser Research DataApp Design

APP DESCRIPTIONMake the perfect cup of tea with our Perfect Tea Touch app! It features everything you need to blend and steep your favorite teas including a musical tea timer.

APP FEATURES• Tea timer with specific instructions for Teavana teas or generic tea instructions.

Tea timer is a visual and musical delight offering unique sounds depending on which type of tea you’re steeping.

• Tea blender tool that suggests other teas to blend with your favorites. Great way to discover new tastes!

• Detailed information on Teavana teas including ingredients, steeping instructions and health benefits.

• Mark your favorite Teavana teas for quick access anytime.

• Store locator that finds the Teavana stores nearest you.

• Share your favorite tea blends on Facebook or via email with friends.

Become a tea expert with our Perfect Tea Touch app. It has all the tea-making expertise you need right at your fingertips. And it makes discovering delicious new tea blends easy and fun!

Current version 1.1.8 Released on Dec 24, 2013Fixed error when searching for stores near an address.


USER REVIEWSThese reviews were taken after reviewing all 123 reviews of the app in the iTunes app store.

POSITIVE REVIEWS• Helps with making tea.

• Ability to browse for tea before going to the store is great because you know what you want to get.

• Tea blender is great.

• Easy to save blended teas to favorites.

• Good app to get general information about tea.

• Tea timer is good, but could be better.

NEGATIVE REVIEWS• App crashed with trying to scroll to the right to see caffeine or antioxidant levels.

• Discontinued teas still listed.

• New teas aren’t listed in a timely manner.

• Some teas are double listed.

• Many typos in the tea descriptions.

• The interface does not go with the new iOS (8).

• Tea timer crashes.

• When trying to search for teas it goes to a blank / blurry / yellow screen.

• Not much information available.

• Login does not show user details such as orders / account info.

SUGGESTIVE COMMENTS• Have it be able to run tea timer in the background (switching apps stops it).

• Integreate a pick-up in store feature.

• Add back in caffeine content.

• Add in catechin scale.

• Add a feature to keep track of teas that the user didn’t like (a rating system or catalogue of teas at different like levels).


SUGGESTIVE COMMENTS (CONTINUED)• Rewards program - track purchases online and in store, with the ability to reorder.

• Be able to add more than 2 teas to the blender at a time.

• Recommend blending section / recipe ideas.

• Show Show which teas are better hot or cold.

• Add sale item updates for in store based on location.

• Add a journal / inventory list for what you have in your house.


COMPETITIVE ANALYSISWhat other similar tea apps have to offer.

SIMPLICITEA TEA TIMERPROS

• Major tea types all have their own instructions.

• Polished app.

• Real-time animations are a nice touch.

CAMELLIA TEA TIMERPROS

• Simple and easy to get a timer going quickly.

• Able to make your own timers.

• Has a notifications option.

TEA TIMER PROPROS

• Gives a lot of information on quantity of leaves for use with both hot & cold water.

• Timer works well.

• Has a lot of featured teas.

TEA TIMER LITEPROS

• Nothing.

CONS

• Needs more customization options.

• Crashes sometimes.

• Needs more tea types.

CONS

• Not updated for the new iOS (pixellated icons).

• Doesn’t allow a minute based entry for tea timer.

CONS

• Ugly design

CONS

• “Do not buy - just takes up space.”


USER DATA COLLECTION

KEVIN W.AGE:GENDER:RACE:OCCUPATION:EDUCATION:HOMETOWN:

22MaleAfrican AmericanFull-time StudentBA (2015)Ridgefield, CT

Errors during performance

Time spent completing task

Path taken Feature efficiency / satisfy its goal?

Comments & behaviors

Make a cup of tea and time for

10 sec

Tried clicking up on the timer minute section

1:30min Tea timer, steep tea button, up on the minute arrow, down on the seconds arrow, steep tea button

Efficient / satisfies goal Confused with the timer buttons, not affected by music

Blend “Scarlett Cloud” with

“Lavendar Dreams” & add

to favorites

None 3min Blend teas, scrolls to scarlett cloud, back and forth scrolling through both rows, selected both teas, hit blend button, hit save button

Took too long / satisfied goal

Didn’t know to press custom to get more teas, annoyed by suggestions

Search for “Chocolate

Banana Foster” using the search

box

Went to shop instead of teas

5min Assumed to go to the shop, blend in the bottom bar, tea timer, teas, quit the app and restarted, scrolled through the list without typing search, filtered herbal, found the tea

Not efficient / does not satisfy goal (search bar doesn’t work)

Didn’t know he could scroll on the filters, took long to complete task, said “oh where’d the search bar go”

Find “Glass Tea Cups” in the

shop

None 1min Shop icon, tea products, tea cups and mugs, class tea cups

Works well but loading took too long / Does satisfy goal

None

Find the nearest store

None 1min Store in bottom nav, typed in CT, clicked Trumbull, clicked arrow, clicked get directions

Efficient / satisfies goal None




Path taken Feature efficiency / satisfy goal?


Find the caffeine content of any

tea

None 3min Tried to click tea filter in the tea timer, clicked through all bottom nav options, clicked arrow to go back, tried to swipe on the bottom nav, clicked main icon, clicked teas, looked at one tea, couldn’t find caffeine content, clicked how to prepare, realized there was no caffeine

Not efficient, doesn’t work / Does not satisfy goal

None



RAHEE M.AGE:GENDER:RACE:OCCUPATION:EDUCATION:HOMETOWN:

22MaleMiddle EasternFull-time StudentBA (2015)Dubai, UAE






10 sec

Tried to hold down the time increment button, tried to scroll at the bottom nav

1min Tea timer, chooses tea, steep tea button

Efficient / satisfies goal Laughed and danced at the timer music and said it was awesome, likes how there is different music for different teas



to favorites

None 30sec Blend teas, scrolls left/right on the teas, hits custom, hits the list button, finds the teas, hits the blend button, hits the add to favorites button

Efficient / satisfies goal Switches tea from scrolling left/right to list



box

Went to shop instead of teas

3min Assumed to go to shop, goes to tea blends in shop, cancel button (but it won’t work), quits app and restarts, clicks on teas, tries to type but cant see what he’s typing, quits and restarts again, clicks teas, scrolls to find tea, adds to favorites

Not efficient - doesn’t do its job, not sure if something is being searched for / Does not satisfy goal

Could not figure out how to back to the main screen


shop

None 20sec Shop, navigates the site, tea cups and mugs, glass tea cups

Efficient / satisfies goal None







None 1min Clickes on stores in bottom nav, types in hamden, clicks trumbull shopping mall, clicks get directions

None / satisfies goal Likes how getting directions brings you right to your maps app, ectivement when Google maps opened


tea

None 1min Clicks on teas, clicks on green tea as a filter, clicks on one of the teas, reads the description but can’t find caffeine

Not efficient, doesn’t work / Does not satisfy goal

Would like to see caffeine content, frustrated because he couldn’t find it after clicking through a few of the teas



ANDREW L.AGE:GENDER:RACE:OCCUPATION:EDUCATION:HOMETOWN:

22MaleCaucasianFull-time StudentBA (2015)Westchester, NY






10 sec

None 2min Tea timer, clicks steep button, changes time, hits done

Efficient but could be more / satisfies goal

None



to favorites

None 2min Clicks show favorites, clicks teas, clicks lavendar dreams, clicks blend on lavendar dreams, clicks scarlett cloud, saves blend

Not very efficient / satisfies goal

Unnecessarly difficult to find different teas, display for tea timer is too complex, Andrew blended teas different from everyone else by taking a different path (selecting the first tea from the tea list then going from there)



box

Went to tea timer, favorites, and blender first before going to teas

4min Clicks tea timer, clicks show favorites, clicks main screen, clicks tea blender, clicks teas form bototm nav, scrolled through the list, tried to filter, app froze, restarted app, found the tea by scrolling the list

Not efficient / does not satisfy goal

Took too long, didn’t know you scroll on the filters to show more


shop

None 1min Shop at bottom nav, tea products, tea cups and mugs, glass tea cups

Somewhat inneficient because of loading speed / satisfied goal

None







None 1min Clicks on stores, types in zip code, clicked a store, launched in Google maps

Efficient / satisfied goal Said the closest location did not pop up in the middle of the screen / was not highlighted - should zoom in on the closest location


tea

None 2min Clicks on tea blender, clicks on locatino, clicks on tea blender, finds a tea, adds tea to favorites, goes to favorites, looks at favorite tea to try and find caffeine content, can’t find caffeine content

Not efficient / does not satisfy goal

Would like to see caffeine content, took a different approach than everyone else by adding a tea to favorites and looking from there



WHAT I LEARNED• The app has too many things going on, is confusing and has too many ways to

complete a single task.

• The app has great potential for someone that likes tea and drinks it daily. It’s great for seeing what types of tea are out there.

• Navigation is extremely confusing, unnecessarily difficult and frustrating - there is no constant button for getting back to the home screen with the bubbles and the bottom navigation doesn’t scroll when you swipe it, instead you need to click these very tiny arrows to move the navigation on the bottom to the next option.

• I got mixed results on the design of the app - some thought it was cool and particularly liked the bubbles on the home icons that move when your device moves, others thought it was outdated and needs to be refined. The buttons should be made to look more professional. The app feels bland in some parts, especially on the main screen where the bubble icons are along with much empty space.

• Suggestions for the app:

• Share teas you mixed together on more social media outlets

• Add in a central home button

• Get the bottom nav to scroll (if it is left in the app)

• Be able to add notes for specific teas / rate teas

• Add in caffeine

• Automatically lock on to the closest location under the maps

• Give more of an indicator under the scrolling feature for the tea filter (if left in)

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