user story mapping for a sane backlog
TRANSCRIPT
User story mapping for a sane backlog
Margareta Gajne Löfvenholm, Freelancing UX & Servicedesigner
1 @gajlof, gaine.se
insane backlogs100 rows in an excel sheet with 20 columns?
pic from www.amazon.com
6 @gajlof, gaine.se
user focus?it’s in there somewhere
pic from www.amazon.com
7 @gajlof, gaine.se
User story mappingby Jeff Patton
pic from jpattonassociates.com
8 @gajlof, gaine.se
ingredients
• service or product idea
• user personas
• user’s activities
• user stories
pic from visualpun.ch
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user activity
user activity
user activity
user activity
sub-activity
sub-activity
user persona
user story
user story
user story user story
user story
user story
user story
user story
release 1
release 2
release 3
service or product
idea
@gajlof, gaine.se
IdeaBrief
BigIdeaGroup
Ourcompany,theBigIdeaGroup,BIGforshort,isactuallyasmallcompanythatdoesoutsourcedproductdesignanddevelopment.
Whatwe’regoodat
We’reespeciallygoodandbuildingmobileapps–appsforiOS,Android,andnowMicrosoft’smobileplatform
Unlikeourcompetitors,we’regoodatwholeproductdesign.Wedon'tjusttakerequirementsandbuildwhatpeopleask,althoughwecan.Insteadwefocusonunderstandingandsolvingproblems.Weuseeffectivediscoverypracticetoidentifyminimalviableproducts.Weemphasizemaximizingproductoutcomeswhileminimizingtheamountwespendondevelopment.Inthiswayweprovideabetterreturnoninvestmentforourcustomers.
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IdeaBrief
Ourcustomers:
Ourcustomersareusuallylargerorganizationswhodon’tdevelopsoftwareproductsastheirprimarybusiness,butdoserveconsumers.Thisincludes:
• Banks
• Insurancecompanies
• Airlines
• Hotelchains
Ourchallenges
Ourcustomersdon’talwaysunderstandourkeydifferentiators,especiallyourabilitytocollaboratewiththemtodesignsuccessfulproducts.Asaconsequencewe:
• SpendlotsoftimerespondingtobidswherecustomersgiveusspeciNicrequirements
• Sellourservicesatlowmarginstocompetewithoffshorevendors
• Getfeweropportunitiestodotheworkwe’regoodatandenjoy–realproductdesignanddevelopment
• Getblamedwhenourcustomer’sideasfail
15 @gajlof, gaine.se
IdeaBrief
Ourbigidea:CreateLists:asimpleubiquitousmobileappWebelievethatifwecreateasimpleconsumermobileappthatwe’llbeabletodemonstrateourstrongabilitytodesignandbuildsimple,valuableapplications. Thissimplemobileappwillhelpgiveourcompanyattentioninthemarketplace. Asaconsequence,ourtargetcustomersseekusouttoduplicatethesuccesswe’vehadwithourproductbutontheirbehalf. Everyonewins.
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Proto-personas
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small business users couples and families habitual list makers and note takers
Proto-personas for these 3 type of users and customers
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MVP
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Pic from http://blog.crisp.se/2014/06/02/martinchristensen/en-guide-till-minimum-viable-products