user testing diy •three steps to validate your offering with real users by lauren mcdanell
TRANSCRIPT
User Testing DIY•Three Steps to Validate Your Offering with Real Users
Lauren McDanell@lmcdanell
W H AT I S U S E R T E S T I N G ?
IS: Asking users what they want, and then building it for them.
IS NOT: Building a sweet product and then telling them they want it.
(whoops, they don’t think it’s sweet…)
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W H Y D O U S E R T E S T I N G ?
To get to the right answer
(a product that people will buy and use at the price you’re selling)
faster, cheaper, and with less risk.
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W H Y D O U S E R T E S T I N G ?
You (non-designer, non-programmer) can learn relatively the same things about core user behavior with this:
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W H Y D O U S E R T E S T I N G ?
…as you can with this:
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W H Y D O U S E R T E S T I N G ?
This is free. This is $$$.
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B U T … U S E R S D O N ’ T K N O W W H AT T H E Y WA N T !
Nobody knew they wanted this thing.
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A C T U A L LY, T H E Y D O .
What about these things?
CONNECTION
PLAY
EFFICIENCY
REMOTE WORK TOOLS
CAMERA IN MY POCKET
TRENDY, TECHY GADGET
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T H R E E S T E P S O F U S E R T E S T I N G
1. Need Testing
2. Concept Testing
3. Prototype Testing
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T H R E E S T E P S O F U S E R T E S T I N G
1. Need Testing
2. Concept Testing
3. Prototype Testing
@lmcdanell
N E E D T E S T I N G
How: Conduct user need interviews
• Learn about their current situation
• Hear their pain
• Gauge specific value propositions
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N E E D T E S T I N G
“How do you keep track of the items you need to buy each week?”
“What types of lists do you make?”
“Tell me about the last time you made a list. When? How? Why? Where?”
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N E E D T E S T I N G
“How much does this statementresonate with you, from 1-5?”
• I need a central location for all my lists.
• I need a list I can share with someone else, like my spouse or partner.
• I need separate lists for different types of items, chores, or activities.
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N E E D T E S T I N G
Goal: Does the user have the need that I hypothesize they do?
NO YES
Is there a different need?
Move on to concept testing.
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T H R E E S T E P S O F U S E R T E S T I N G
1. Need Testing
2. Concept Testing
3. Prototype Testing
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C O N C E P T T E S T I N G
How: Conduct concept interviews
• Describe your solution
• Use low fidelity sketches or paper wireframes
• Observe user reactions to your solution concept. Will this help them?
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C O N C E P T T E S T I N G
“What if there were a way to make and organize lists on your phone?”
“Would you use an app that let you create and share lists with others?”
“When/with whom would you use it?”
“Does an app like this make sense?”
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C O N C E P T T E S T I N G
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C O N C E P T T E S T I N G
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C O N C E P T T E S T I N G
“How would you organize these lists?”
“What types of lists can you imagine making with this app?”
“Would this solve your problem of ___?”
“Do you think this app would make ___ easier?”
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C O N C E P T T E S T I N G
Goal: Does this concept solve the user’s need?
NO YES
Why not? What would solve it?
Move on to prototype testing.
@lmcdanell
T H R E E S T E P S O F U S E R T E S T I N G
1. Need Testing
2. Concept Testing
3. Prototype Testing
@lmcdanell
P R O T O T Y P E T E S T I N G
How: Conduct clickable prototype tests with real users
• Allow users to interact with & react to a clickable version of your solution
• Observe how they use (and want to use!) your solution
• Ask users to complete the core usage loop for your solution…can they?
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P R O T O T Y P E T E S T I N G
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P R O T O T Y P E T E S T I N G
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P R O T O T Y P E T E S T I N G
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P R O T O T Y P E T E S T I N G
“What is this app for?”
“What is the first thing you would do from here?”
“What could you do from this screen?”
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P R O T O T Y P E T E S T I N G
“If you clicked that button, what do you think would happen?”
“What would the next screen look like?”
“What would you want to do at this point?”
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P R O T O T Y P E T E S T I N G
Give the user an assignment (to complete the core usage loop of your product).
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T I N D E R C O R E U S A G E L O O P
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P R O T O T Y P E T E S T I N G
“Create a new list called ‘Grocery Store.’”
“Add ‘bread’ to your Grocery Store list.”
“Cross off ‘bread’ from your Grocery Store list.”
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P R O T O T Y P E T E S T I N G
Goal: Is this the right experience for this concept?
NO YES
Why not? How should product work?
Prettier prototypes & eventually program!
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BU
ILD TH
E REA
L DEA
L
Iterate!
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Iterate!
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BU
ILD TH
E REA
L DEA
L
Open House: March 2, 6:00 PM
5-Day Boot Camp: March 21 – 25
2-Day Boomer Workshop: April 18 – 19
12-Week Evening: Thursdays starting May 19
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