users don't care about ux: how we design things based on human behavior - reza ilmi at uxid -...
TRANSCRIPT
![Page 1: Users Don't Care About UX: How We Design Things Based on Human Behavior - Reza Ilmi at UXID - SMW Jakarta Meetup](https://reader035.vdocument.in/reader035/viewer/2022070521/58f9aa19760da3da068b7581/html5/thumbnails/1.jpg)
![Page 2: Users Don't Care About UX: How We Design Things Based on Human Behavior - Reza Ilmi at UXID - SMW Jakarta Meetup](https://reader035.vdocument.in/reader035/viewer/2022070521/58f9aa19760da3da068b7581/html5/thumbnails/2.jpg)
Users Don’t Care About UXHow We Design Things Based on Human Behavior
Reza IlmiUI & UX Designer
![Page 3: Users Don't Care About UX: How We Design Things Based on Human Behavior - Reza Ilmi at UXID - SMW Jakarta Meetup](https://reader035.vdocument.in/reader035/viewer/2022070521/58f9aa19760da3da068b7581/html5/thumbnails/3.jpg)
Users don’t actually care about your product
When I am saying this, maybe there will be people who don’t agree.
There, I am getting your attention. This is what we call Peak-end Rule.
People judge experiences largely based on how they were at their peak and at their end, and this occurs regardless of valency (whether
pleasant or unpleasant).
![Page 4: Users Don't Care About UX: How We Design Things Based on Human Behavior - Reza Ilmi at UXID - SMW Jakarta Meetup](https://reader035.vdocument.in/reader035/viewer/2022070521/58f9aa19760da3da068b7581/html5/thumbnails/4.jpg)
Users care about their tasks
Give them the easiest way to complete their task.
![Page 5: Users Don't Care About UX: How We Design Things Based on Human Behavior - Reza Ilmi at UXID - SMW Jakarta Meetup](https://reader035.vdocument.in/reader035/viewer/2022070521/58f9aa19760da3da068b7581/html5/thumbnails/5.jpg)
Apps are not necessarily your user's final destination.
![Page 6: Users Don't Care About UX: How We Design Things Based on Human Behavior - Reza Ilmi at UXID - SMW Jakarta Meetup](https://reader035.vdocument.in/reader035/viewer/2022070521/58f9aa19760da3da068b7581/html5/thumbnails/6.jpg)
UX is a Series of TasksGive them the EASIEST way to complete their task.
![Page 7: Users Don't Care About UX: How We Design Things Based on Human Behavior - Reza Ilmi at UXID - SMW Jakarta Meetup](https://reader035.vdocument.in/reader035/viewer/2022070521/58f9aa19760da3da068b7581/html5/thumbnails/7.jpg)
Give only the most important information at a
time.E.g. An obvious “exit” way. It could be a descriptive action button,
etc.
![Page 8: Users Don't Care About UX: How We Design Things Based on Human Behavior - Reza Ilmi at UXID - SMW Jakarta Meetup](https://reader035.vdocument.in/reader035/viewer/2022070521/58f9aa19760da3da068b7581/html5/thumbnails/8.jpg)
![Page 9: Users Don't Care About UX: How We Design Things Based on Human Behavior - Reza Ilmi at UXID - SMW Jakarta Meetup](https://reader035.vdocument.in/reader035/viewer/2022070521/58f9aa19760da3da068b7581/html5/thumbnails/9.jpg)
Don’t Make User ExploreExample:
Let say you want to buy a new running shoes, here at Senayan City.
Obviously, you will try to find a sport store. Finding the store for every floor.
Luckily, Senayan city has a good design. It's designed to make their users easily go from one floor to the another. It has nicely designed
escalators & elevators.
In every floor. And in every side both west and south side of the mall.
![Page 10: Users Don't Care About UX: How We Design Things Based on Human Behavior - Reza Ilmi at UXID - SMW Jakarta Meetup](https://reader035.vdocument.in/reader035/viewer/2022070521/58f9aa19760da3da068b7581/html5/thumbnails/10.jpg)
![Page 11: Users Don't Care About UX: How We Design Things Based on Human Behavior - Reza Ilmi at UXID - SMW Jakarta Meetup](https://reader035.vdocument.in/reader035/viewer/2022070521/58f9aa19760da3da068b7581/html5/thumbnails/11.jpg)
Don’t Make User ExploreExample:
But some malls didn’t do the same. They designed their layout so that users need to explore the whole mall in order to find one store.
Instead of giving users an up & down escalators in the same area, they designed the up escalators at the south side of the mall. And to
go down, users need to go to west mall.
![Page 12: Users Don't Care About UX: How We Design Things Based on Human Behavior - Reza Ilmi at UXID - SMW Jakarta Meetup](https://reader035.vdocument.in/reader035/viewer/2022070521/58f9aa19760da3da068b7581/html5/thumbnails/12.jpg)
Business reason: So that every merchant got sight by every
user that enters the mall.
Maybe it is good for business. Merchant is happy.
But users? They could possibly curse the mall.
![Page 13: Users Don't Care About UX: How We Design Things Based on Human Behavior - Reza Ilmi at UXID - SMW Jakarta Meetup](https://reader035.vdocument.in/reader035/viewer/2022070521/58f9aa19760da3da068b7581/html5/thumbnails/13.jpg)
Ultimately, designing a product means designing something that
sells.
![Page 14: Users Don't Care About UX: How We Design Things Based on Human Behavior - Reza Ilmi at UXID - SMW Jakarta Meetup](https://reader035.vdocument.in/reader035/viewer/2022070521/58f9aa19760da3da068b7581/html5/thumbnails/14.jpg)
Good business always starts with Good Users
Experience
![Page 15: Users Don't Care About UX: How We Design Things Based on Human Behavior - Reza Ilmi at UXID - SMW Jakarta Meetup](https://reader035.vdocument.in/reader035/viewer/2022070521/58f9aa19760da3da068b7581/html5/thumbnails/15.jpg)
How we implement Modular Design at Mivo
Design with Meaningful data to cut design time.
![Page 16: Users Don't Care About UX: How We Design Things Based on Human Behavior - Reza Ilmi at UXID - SMW Jakarta Meetup](https://reader035.vdocument.in/reader035/viewer/2022070521/58f9aa19760da3da068b7581/html5/thumbnails/16.jpg)
By creating descriptive, modular designs you’re extending user
experience into teamwork
![Page 17: Users Don't Care About UX: How We Design Things Based on Human Behavior - Reza Ilmi at UXID - SMW Jakarta Meetup](https://reader035.vdocument.in/reader035/viewer/2022070521/58f9aa19760da3da068b7581/html5/thumbnails/17.jpg)
![Page 18: Users Don't Care About UX: How We Design Things Based on Human Behavior - Reza Ilmi at UXID - SMW Jakarta Meetup](https://reader035.vdocument.in/reader035/viewer/2022070521/58f9aa19760da3da068b7581/html5/thumbnails/18.jpg)
# Activity - Fragment - Screen State
![Page 19: Users Don't Care About UX: How We Design Things Based on Human Behavior - Reza Ilmi at UXID - SMW Jakarta Meetup](https://reader035.vdocument.in/reader035/viewer/2022070521/58f9aa19760da3da068b7581/html5/thumbnails/19.jpg)
After all, creating human-centric design, dealing with user's needs,
is not like a marriage.
It's more like... Having a series of date,
with your users.
![Page 20: Users Don't Care About UX: How We Design Things Based on Human Behavior - Reza Ilmi at UXID - SMW Jakarta Meetup](https://reader035.vdocument.in/reader035/viewer/2022070521/58f9aa19760da3da068b7581/html5/thumbnails/20.jpg)
Thanks!Let’s talk more about UX at Twitter, @rezailmi
Reza IlmiUI & UX Designer