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The top documents of bernd-skiera
Comparison of Seeding Strategies (Hinz/Skiera/Barrot/Becker, 2011, Journal of Marketing)
11.668 views
Customer equity sustainability ratio (Skiera, Bermes and Horn)
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Customer Equity Sustainability Ratio: A New Metric for Assessing a Firm’s Future Orientation
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Skiera differences-structural-reduced-form-models
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Optimal Search Engine Marketing
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Should you use Facebook during classes? Obviously not and here are some slides that say why
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Advance Payment Systems: Paying Too Much Today and Being Satisfied Tomorrow
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The ability to compensate for suboptimal capacity decisions by optimal pricing decisions
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Using discrete choice experiments to estimate willingness-to-pay intervals
217 views
An analysis of the importance of the long tail in search engine marketing
216 views