The top documents of phoenix-media-event
Chap11 Evaluation Of Broadcast Media
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Chap10 Media Planning And Strategy
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Chap20 International Advertising And Promotion
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Chap16 Sales Promotion
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Chap12 Evaluation Of Print Media
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Chap13 Support Media
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Chap21 Regulation Of Advertising And Promotion
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Chap15 The Internet And Interactive Media
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Chap14 Direct Marketing
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Chap02 The Role Of Imc In The Marketing Process
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Chap06 Source, Message And Channel Factors
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Chap04 Perspectives On Consumer Behavior
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Chap05 The Communication Process
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