uses of fantasy - the world hobbit project in finland

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  • USES OF FANTASY Finnish sub-project of The World Hobbit Project

    University of Jyvskyl, Department of Art and Culture Studies, Research Centre for Contemporary Culture Presentation at Finncon 3.7.2016 http://2016.finncon.org

    http://2016.finncon.orghttp://2016.finncon.org

  • The World Hobbit Research Project is a global research network

    https://globalhobbitca.wordpress.com/home-a/

    https://www.facebook.com/WorldHobbitProject

    The World Hobbit Project survey (Barker et al. 20142015), an international internet survey on audience reception of The Hobbit films

    in 46 countries, in 38 languages, 36 000 responses data collected and cleand at the University of

    Aberystwyth

    THE WORLD HOBBIT RESEARCH PROJECT

    https://globalhobbitca.wordpress.com/home-a/https://globalhobbitca.wordpress.com/home-a/https://globalhobbitca.wordpress.com/home-a/https://globalhobbitca.wordpress.com/home-a/https://www.facebook.com/WorldHobbitProjecthttps://www.facebook.com/WorldHobbitProject

  • THE USES OF FANTASY FINNISH SUB-PROJECT

    Funding by the Finnish Cultural Foundation Research questions:

    What is the meaning of fantasy to the respondents, and what does fantasy bring to their lives

    How are questions of identity, fandom and cultural consumption visible in the meaning-making processes of the respondents

    What kinds of transmedial strategies of media use can be found through the practices of media use as reported in the data

    How do conceptions of national, territorial and cultural identity affect the processes of meaning-making as well as strategies of reception within the audience of the Hobbit trilogy?

  • PhD Irma Hirsjrvi (University of Jyvskyl, responsible researcher) PhD Aino-Kaisa Koistinen (University of Jyvskyl) PhD Jyrki Korpua (University of Oulu) PhD, Professor Raine Koskimaa (University of Jyvskyl) PhD Urpo Kovala (University of Jyvskyl) PhD student, MA Maria Ruotsalainen (University of Jyvskyl) PhD student, MA Tanja Vlisalo (University of Jyvskyl) Research affiliate PhD student, MA Minna Siikil (University of Jyvskyl)

    PROJECT TEAM

  • THE FINNISH SURVEY

    Finnish survey organized by the Research Center for Contemporary Culture

    The Finnish survey: N = 1614

    Female 1078 Male 536

    https://www.jyu.fi/hum/laitokset/taiku/opiskelu/nykykulttuuri/enhttps://www.jyu.fi/hum/laitokset/taiku/opiskelu/nykykulttuuri/enhttps://www.jyu.fi/hum/laitokset/taiku/opiskelu/nykykulttuuri/en

  • AGE DISTRIBUTION OF THE RESPONDENTS

  • OCCUPATIONAL DISTRIBUTION OF THE RESPONDENTS

  • EDUCATIONAL DISTRIBUTION OF THE RESPONDENTS

  • TRANSMEDIAL USER PRACTICES Koistinen, Ruotsalainen, Vlisalo

  • TRANSMEDIAL USER PRACTICES

    Transmedia storytelling (Jenkins 2006):

    Telling a story via different mediums Each expansion contributing to the overall

    storyworld

    Transmedial User Practices

    Engaging the Hobbit via different mediums Also practices that are not directly tied to a

    medium, such as visiting filming locations - understanding of medium

    Focus on user experience instead of storytelling

  • HAVE YOU TAKEN PART IN ANY OF THESE OTHER ACTIVITIES CONNECTED WITH THE HOBBIT FILMS?

    The respondents were able to choose as many options as they wished. The options were:

    Producing fan art Blogging Role-playing Writing fan fiction Collecting merchandise Seriously debating the films* Commenting online Gaming Making fan videos Visiting filming locations

    In the global data: participated 66,7 %, not participated 33,3 %

  • THE ACTIVITIES TRANSMEDIA USERS PARTICIPATED IN

    Respondents were able to choose several options.

  • TRANSMEDIA USERS

    Most of the transmedial users were 1635 year old women who had completed secondary school and were currently students

    Different meanings/uses of fantasy:

    personal

    societal

  • TRANSMEDIAL MODE OF READING Hirsjrvi, Korpua, Kovala

  • TRANSMEDIAL MODE OF READING

    Transmedial mode of reading:

    approach to reading that radically draws on

    the resources associated with several

    mediums

    Transmediality is becoming more salient,

    due to technological and cultural factors

    can we say that a specific transmedial mode

    of reading texts is emerging?

  • TRANSMEDIAL MODE OF READING

    The Hobbit as a transmedial cultural text?

    Editions of the book, adaptations on theatre, radio,

    television and cinema, re-imaginations,

    transmedial practises (computer and console

    games, internet debates, fan fiction, role playing

    games, live action role playing games, board

    games, cosplay, etc.)

    The Hobbit phenomenon

  • Is there a transmedial mode (or modes) or

    reading to be identified in the Finnish data?

    The Hobbit book, media texts: animations,

    trailers, LOTR trilogy, Oscar gala

    presentations - It seems to be impossible to

    watch films without these contexts and

    other media texts?

    TRANSMEDIAL MODE OF READING

  • NI LASSUI! KIITOS! THANK YOU! https://theworldhobbitprojectfinland.com

    https://www.facebook.com/hobbitfinland

    [email protected]

    https://theworldhobbitprojectfinland.com/https://theworldhobbitprojectfinland.com/https://theworldhobbitprojectfinland.com/https://theworldhobbitprojectfinland.com/https://theworldhobbitprojectfinland.com/https://theworldhobbitprojectfinland.com/https://www.facebook.com/hobbitfinlandhttps://www.facebook.com/hobbitfinlandmailto:[email protected]:[email protected]