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PR IN A DIGITAL WORLD Nathan Schock Director of Public Affairs & CSR

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PR IN A DIGITAL WORLD

Nathan SchockDirector of Public Affairs & CSR

WHAT IS PUBLIC RELATIONS?

PRVS. ADVERTISING

PAGE 4

THE POWER OF PR

PAGE 5

TRUST IN ADVERTISING & PR

PAGE 6

NEWS IS GOING DIGITAL

http://pewinternet.org/Static-Pages/Trend-Data/Online-Activites-Total.aspx

PAGE 7

IMPACT ON NEWS

• Fractured Audiences• Shrinking Newsrooms• Faster• More Opportunities

http://pewinternet.org/Static-Pages/Trend-Data/Online-Activites-Total.aspx

PAGE 8

HOW HAS IT CHANGED PR?

• Go where the audience is• Content Creation• Conversation• Transparency

http://pewinternet.org/Static-Pages/Trend-Data/Online-Activites-Total.aspx

PAGE 9

SOCIAL MEDIA

PAGE 10

CONTENT CREATION

PAGE 11

CONVERSATION

HOW CAN YOU PREPARE?

PAGE 13

INTERNSHIPS

EXPERIMENT!

PAGE 15

• Nathan Schock• Director of Public Affairs & CSR• [email protected]• http://www.poet.com

mailto:[email protected]

http://www.poet.com/

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