using a high engaging tool to get answers in 24 hours with no or little incentive using the mobile...

“State of the art Tech for survey and polling at worldwide scale”

NPolls © 2011, All rights reserved

Atlanta – July 2011

Tech, Problems and benefits


AGENDA

① How does the Npolls tech works

② Comparison with web survey

③ Market research done of the system after 6 months of operation

④ Case study:

① Media and political surveys

Using a High engaging tool to get answers in 24h

With little or no incentive…

§ Technology overview of the system

On iPhone,

iPod, iPad

200 M devices in 2011


Survey backoffice

server

Panel

members

Reward Panel

Android Phones

Android Tablets

150 M devices in 2011

Survey APP Server side

Available

Smartphone OS

Choose a model

Step 1: Choose a Title

Step 2: Select a Target

Step 3: Create questions


Check our app

CREATE

BASIC POLL

CREATION

Research companies take 30m to implement a survey

Get complete results & data

by email in excel ready to

go to SPSS

Check the evolution of your

results in real-time!


Check our app

CREATE

Choose a poll you like

Answer the poll

Submit it

$Get reward$


Check our app

ANSWER

Users take on average less then a minute to answer

§ Comparison with Web survey

systems


Comparison Npolls Normal Web Survey

Sample initial deformation People with smartphones People with web access

Reliability More difficult to fool, we use GPS, phone settings, velocity of fulfill, unique ID of phone

Cookies and IP are a much weaker tool to trust and easy to fool

Velocity Faster, get results in hours Get results in few days

Make pool On web or phone On Web

Response rate… 50% of panel 2% of panel

Geo localized surveys Can use GPS, on spot Just IP information

Where you can do it? In the traffic, on shopping, in front of the TV, everywhere

In front of the computer


Panel community

In 6 months operation

① 75,000 people community in 60 different countries, targeted by age,

profession, place, language, GPS, sex

② 570 Market research studies done so far

③ 650,000 results collected so far…

④ Average time it takes to collect all the answers = 27h

⑤ Maximum sample size chosen = 6,000

⑥ Average size of survey is 9 questions

⑦ Average time spent on answering is 58s

⑧ Average 2,8 surveys available per day per user


How our users see our

survey tech?

Based on 6000 answers,

collected on February 2011


Market Research community

In 6 months operation

① 570 different surveys made

② 260 different makers from companies to individual researchers

③ From 18 different countries (most of them being US, French, German, Italian, English,

Spanish)

④ 89% plan do do another Research using Npolls tech in the future

⑤ Results after 3 to 48 hours

⑥ Writing the Survey takes from 30m to 1 hour, after conception

⑦ You can make it, on the phone, IPAD, Web. So you can make it during a airplane flight, just

using your phone


What survey makers think

Of the system

Based on 198 answers,

collected on July 2011

① Expresso is the biggest News weekly newspaper of Portugal with more then 100 years in history and with more then 900,000 different people reading the newspaper every week

② Subject: National elections Challenge: Get a daily feed of Polls on different political issues of the campaign with controlled costs

③ They launched the APP – “voteExpresso” – Meaning: “Expresso – Vote” and in 15 days got the following results: ① 6000 downloads of the app with no advertising at all

② 3800 people filled at least 1 answer putting their profile inside the app

③ More then 25 Polls were finished with at least 1000 answers

④ APP got 180 Reviews with 4,5 start – making it one of the best News Media APPs in the store, with 3% of people deciding to make a voluntary good comment

⑤ Polls are created and finish almost in 24 hours

⑥ Every day more then 2000 different people access the APP, making it highly engaging with most of the people being returning users.


Case Study - Expresso

Expresso Paper Edition

Expresso Website

APP Icon



STORE RANKS

STORE REVIEWS

APP DAILLY ACCESS

App Icon

App went on tops in Media category, with no

advertising

App Reveals daily repeated participation as well as

high fidelity

Better rated APP in media category in the local store



Target profile

Age %

15-24 10%

25-39 56%

40-54 26%

55-65 6%

65+ 2%

Device Used %

Android phone 14%

Ipads 28%

Iphones 51%

Ipods 7%

Involvement %

Active Push 88%

Fulfilled Email 28%

Gender

Men 90%

Women 10%

Income %

No income 10%

1 to 10,000€ 12%

10,000 to 25,000€ 29%

25,000 to 50,000€ 28%

50,000€ to 100,000€ 15%

> de 100,000€ 5%

Nº of polls answered %

Just 1 7%

2 to 5 25%

6 to 20 40%

More then 20 29%

Last answered polls %

Answered last 3 days 42%



Do not answer more 15 days 20%

Profession %

General Management 17%

Computer and IT 14%

Student 10%

Medicine and healthcare 6%

Financial and accounting 6%

Architecture and civil engineering 5%

Education 5%

Marketing and communication 5%

Office and administrative support 4%

Sales and customer services 3%

Legal and related 3%

Unemployed 3%

Arts and design 2%

Restaurant, lodging and tourism 1%

Police, army and Protective service 1%

Show business and artists 1%

Construction, installation, maintenance and repair 1%

Transportation and material moving 1%

Production and factory manufacturing 1%

Pharmaceutical and science industry 1%

Others 11%


Evaluate my speech,

right now, using Npolls

1 - Download it from the APP store (search for npolls) – on both Android

store or Apple app store

2 – I have today just made a poll on my phone using a GPS coordinate of

the place we are

3 – So you are able to see it while you are here…and only you, so only

attenders will be able to do it

4 – Give me your honest evaluation and check in for a free trial run…

Thanks

[email protected]

And:

[email protected]

Evaluate me now…

I have finished!

mailto:[email protected]

mailto:[email protected]

Presented at:

Market Research in the Mobile World 2nd International Conference | July 19 & 20, 2011 Atlanta

Organized by: Thank you to sponsors:

LinkedIn Group: Mobile MR

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