using a virtual agent to cross-sell within the appropriate context
DESCRIPTION
Has your company ever offered a new service, but it wasn't getting much attention? Service revenue generation is a common challenge that many companies face. One of noHold's clients leveraged a Virtual Agent to help get their customers the service they need, while increasing revenue for the company. Here is a short story and some 'lessons learned.'TRANSCRIPT
Copyright © noHold Inc. 2014
Cross-Selling
noHold designed a Virtual Agent for a Consumer Electronics Company.
The Virtual Agent is capable of answering post-sale questions.
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The Virtual Agent averages in about 75K interactions a month, significantly decreasing Support cost.
Get Premium Support. Anywhere. Anytime.
HOME PRODUCTS SERVICES ABOUT CONTACT
Save yourself from emergencies no mater where you are.
The Company also promotes a Premium Support Service via a banner and several buttons on their website.
CLICK HERE TO SIGN UP
Get Support when you need it most.
noHold proposed to let the Virtual Agent offer the
Premium Support Service in the right context – No flashy
buttons or gimmicks just the opinion of an expert advisor.
End user describes a problem. The Virtual
Agent provides a solution; if appropriate, the
Virtual Agent suggests signing up for the
Premium Support Service.
Welcome to the JAZ Virtual Agent. How may we help you?
How do I configure Windows 8 on my 2002 JAZ laptop?
Here are some steps to try:1. Download software update2. Run3. Click through steps and finish.
If those do not work may we suggest our Premium Support Service. They have a vast knowledge of 2002 models. Click here to learn more.
It worked!
Of the 75K interactions per month …
10K resulted in leads …
1200 converted into sales …
Each sale is about $110 producing an average
monthly income of $132,000.
Lessons Learned … The Virtual Agent is able to create leads that otherwise
would have been lost, because it can propose a new
service or product within the right context.
If an end user dislikes the degradation of her laptop’s
battery life; the Virtual Agent can do two things better than
other solutions:
1. Provide simple suggestions on how to increase
battery life
2. Present a one-click link to buy a new battery
Humans are now programmed to reject typical forms of
advertisement, but everybody still appreciates a helping
hand when they are trying to solve a problem.
www.noHold.com
noHold Inc. builds Virtual Agents that help some of the most successful
companies in the world, increase revenue and decrease cost, while
increasing customer satisfaction.
Smarter Self-ServiceAttract. Convert. Fulfill. Support.
Thank You
Copyright © noHold Inc. 2014