using adwords for lead generation
TRANSCRIPT
Using AdWords ForLead Generation
What You Need To Know
Getting started is easier than you probably think. Let me
show you.
RESEARCHING KEYWORDS
Bing Ads IntelligenceSupplement with Bing Ads Intelligence (which also includes age and gender of searchers)
Google TrendsUse Google Trends to find rising keywords and be early adopter of term
CREATE GREAT CAMPAIGNS
4 Campaign C’s1. Company2. Category3. Content4. Compete
CompanyBrand keywords and ads that direct visitors who are already familiar with your company to your homepage.
“Marketo” example:
CategoryKeywords and ads related to your product / solution that do not include your brand name.
“Marketing Automation” example:
ContentAds not for looking necessarily for a product, but for information.
“Marketing Automation Guide” example:
CompeteWhere searchers are actively looking to compare options and competitors.
“Marketo vs Hubspot” example:
SETTING RIGHT BIDS
Return-On-Ad-SpendLook at return-on-ad-spend. If you use Salesforce, we’ve made it easy with an AdWords ROI dashboard.
CONVERTING CLICKS TO CUSTOMERS
Create Great Landing Pages
Source: Unbounce
Lead NurturingNurturing to educate leads about about your product or solution, especially relevant if the lead was generated from a content download and they don’t have a good understanding of your product and offering.
Define MQL & SQLDefine what a marketing qualified and a sales qualified lead looks like as well as the process for handing off to sales, including SLAs.
Visit bizible.com to learn more about marketing
analytics in Salesforce or request a demo today.