Growth throughapps + integrationsprivy.com

Simple, powerful email capture tools.

today

Drag + drop campaign design

Powerful audience targeting

Automatically sync to integrated ESPs

     acquire  |  automate

Drip Campaigns

Time, or behavior triggered

Launching July 2016

30K 180COUNTRIESSMALL BUSINESSES

120M+CONSUMERS / MONTH

traction

history

2013 2016Seed Round + Direct Sales Integrations + Apps

Peak 50 SMBs

70,000 SMBs

Self Serve

Freemium

Mass Appeal

context

No paid marketing. No direct sales.

Entirely driven by:

1.  App store listings from integrated partners2.  Integrated Partner Co‐marketing

...

3. Agency adoption for multiple clients4.  Industry chatter about Privy

growth

37 5KNEW SMBS PER MONTHINTEGRATIONS

135NEW MONTHLY SMBS PER INTEGRATION

Integration Momentum

strategyPrioritizationSEOHacking app storesFoot in the door > Partner Marketing

Understand the ecosystem of vendors that will make moremoney if you integrate with them (and you are successful).

Boil that integration value prop down into an elevator pitch.

Build the list of everyone who looks like that.

Continue adding to that list as you find more of those.

prioritization

Privy grows email lists.

Mailchimp charges users based on the size of email list,yet Mailchimp has crappy growth tools.

More emails > Mailchimp makes more money.

Mailchimp loves Privy.

ex. 

GO BROAD GO DEEP

"Ride on the back of the unicorns"

Shopify - 250K SMBsWeebly - 30M SMBs

Don't expect partner comarketing

Do expect consistent acquisition

Find rising stars inside each unicornto get more leverage in theecosystem

Klaviyo - 5K SMBSSoundest - 12K SMBs

Do expect partner comarketing

Do expect consistent acquisition

2 types

Not all marketplaces arecreated equally

8,000 Privy accounts 120 Privy accounts

Even if referrals are low.

Focus on SEO. Build landing page ex privy.com/bigcommerce

Earn link back from highly ranked partner site.

Likely required to keep a portion of customers anyways.

No such thing as a failed integration

Focus on the listing

Search terms

Reviews

Active Installs

If you build it, they won't come

Much easier if integration is in place

Soooooo much easier if activeinstalls growing quickly

"Let's partner"

But, how manyintegrations?