"using artificial intelligence to extract actionable business value from data", osher...
TRANSCRIPT
![Page 1: "Using Artificial Intelligence to Extract Actionable Business Value from Data", Osher Yadgar, CDO at Spotad](https://reader031.vdocument.in/reader031/viewer/2022022414/586fc0a71a28aba24c8b47a7/html5/thumbnails/1.jpg)
Using AI to Extract Actionable Business Value
from Data Osher Yadgar, CDO
Spotad
![Page 2: "Using Artificial Intelligence to Extract Actionable Business Value from Data", Osher Yadgar, CDO at Spotad](https://reader031.vdocument.in/reader031/viewer/2022022414/586fc0a71a28aba24c8b47a7/html5/thumbnails/2.jpg)
![Page 3: "Using Artificial Intelligence to Extract Actionable Business Value from Data", Osher Yadgar, CDO at Spotad](https://reader031.vdocument.in/reader031/viewer/2022022414/586fc0a71a28aba24c8b47a7/html5/thumbnails/3.jpg)
Personalization
![Page 4: "Using Artificial Intelligence to Extract Actionable Business Value from Data", Osher Yadgar, CDO at Spotad](https://reader031.vdocument.in/reader031/viewer/2022022414/586fc0a71a28aba24c8b47a7/html5/thumbnails/4.jpg)
![Page 5: "Using Artificial Intelligence to Extract Actionable Business Value from Data", Osher Yadgar, CDO at Spotad](https://reader031.vdocument.in/reader031/viewer/2022022414/586fc0a71a28aba24c8b47a7/html5/thumbnails/5.jpg)
Personalizationisn't good enough
![Page 6: "Using Artificial Intelligence to Extract Actionable Business Value from Data", Osher Yadgar, CDO at Spotad](https://reader031.vdocument.in/reader031/viewer/2022022414/586fc0a71a28aba24c8b47a7/html5/thumbnails/6.jpg)
Personalizationisn't good enough
1st generation: One size fits all
![Page 7: "Using Artificial Intelligence to Extract Actionable Business Value from Data", Osher Yadgar, CDO at Spotad](https://reader031.vdocument.in/reader031/viewer/2022022414/586fc0a71a28aba24c8b47a7/html5/thumbnails/7.jpg)
Personalizationisn't good enough
2nd generation: Personalization
![Page 8: "Using Artificial Intelligence to Extract Actionable Business Value from Data", Osher Yadgar, CDO at Spotad](https://reader031.vdocument.in/reader031/viewer/2022022414/586fc0a71a28aba24c8b47a7/html5/thumbnails/8.jpg)
Personalizationisn't good enough
3rd generation: Contextual Awareness & Reasoning
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![Page 10: "Using Artificial Intelligence to Extract Actionable Business Value from Data", Osher Yadgar, CDO at Spotad](https://reader031.vdocument.in/reader031/viewer/2022022414/586fc0a71a28aba24c8b47a7/html5/thumbnails/10.jpg)
Predictiveisn't good enough
![Page 11: "Using Artificial Intelligence to Extract Actionable Business Value from Data", Osher Yadgar, CDO at Spotad](https://reader031.vdocument.in/reader031/viewer/2022022414/586fc0a71a28aba24c8b47a7/html5/thumbnails/11.jpg)
Predictiveisn't good enough
Prediction is based on the Known. The Known shrinks as you exploit it.
Prediction is not influence.
![Page 12: "Using Artificial Intelligence to Extract Actionable Business Value from Data", Osher Yadgar, CDO at Spotad](https://reader031.vdocument.in/reader031/viewer/2022022414/586fc0a71a28aba24c8b47a7/html5/thumbnails/12.jpg)
Predictiveisn't good enough
Use Search to explore the unknown
![Page 13: "Using Artificial Intelligence to Extract Actionable Business Value from Data", Osher Yadgar, CDO at Spotad](https://reader031.vdocument.in/reader031/viewer/2022022414/586fc0a71a28aba24c8b47a7/html5/thumbnails/13.jpg)
Predictiveisn't good enough
Use Prediction & Search for Planning.Use Planning to influence & optimize.
![Page 14: "Using Artificial Intelligence to Extract Actionable Business Value from Data", Osher Yadgar, CDO at Spotad](https://reader031.vdocument.in/reader031/viewer/2022022414/586fc0a71a28aba24c8b47a7/html5/thumbnails/14.jpg)
Performanceisn't good enough
![Page 15: "Using Artificial Intelligence to Extract Actionable Business Value from Data", Osher Yadgar, CDO at Spotad](https://reader031.vdocument.in/reader031/viewer/2022022414/586fc0a71a28aba24c8b47a7/html5/thumbnails/15.jpg)
Performanceisn't good enough
A steering wheel is more important than a great engine
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Good steering wheelControl
PredictabilityStability
Explainable Human-machine teamwork