using big data to strengthen the national accounts
TRANSCRIPT
Using Big Data to Strengthen the National Accounts.Tourism Satellite Account
Presented by: Francisco Guillén MartínWith support by: Raúl Figueroa Díaz
and Cesar Cabrera Cedillo
System of National Accounts of Mexico
Satellite Accounts
Administrativerecords
The new data ecosystem offers other alternatives to measure the economic processes when they change fast ….
How to take advantageof Data Diluge?
Big Data
…… there is a massiveset of data which hasnot yet been used inthe National Accounts!
To expand the vision of the national accountant
Information costs
Timely
Detail of the information
There are structured and unstructured data sourceswhich can be helpful…
Complement thetraditional sources
Big Data projects in Mexico
+ 21 Thousand products1,049 National industries617 Industries304 Industry groups94 Subsectors20 Sectors
Transactions data
Consumer profile
Country of originZip code of residence of card users
Gender
Age
Purchasing power
Preferences and interests
Income
Number of transactions
Number of establishments
Temporal aggregation
Buying ratesMillions of transactions per day, per weekand per year
Source: BBVA- Data & Analytics* Data corresponding to the activity of BBVA Bancomer customers and customers outside this
bank who used their card during the period from August to December of 2015 in Point of Sale
Terminals (Bancomer POS).
During 2015 in Mexico were recorded *:
1.5 millions of transactions
20 millions of card users
813 billions of pesos
1.1 million of nationwide businesses
During the period from August to December 2015 it was possible to identify expenditure by type:
Source: Datatur
22.3%17.4%
10.3%9.4%
8.3%7.5%
7.2%5.6%
4.2%3.1%3.1%
1.6%
0.0 5.0 10.0 15.0 20.0 25.0
AlimentosTiendas departamentales
Otros*Entretenimiento
ViajesServicios
RestaurantesRegalos y artesanías
RopaBelleza
AutomotrizSalud
* Other includes: Sports, construction material, shoe store, music, jewellery among others.
HealthAutomotive
BeautyClothes
Gifts and craftsRestaurants
ServicesTravels
EntertainmentOther
Department storesFood
During the period from August to December 2015 it was possible to identify the expenditure by visitor:
Total expenditure was: $663,011,224
Transactions: 2,243,905
Source: DataturResident National tourist Foreign tourist
Origin of expenditure
National tourism– Top 5 Foreign tourism– Top 5
City Percentage of expenditure
CDMX 32.65%
Quintana Roo 14.50%
Mexico 8.38%
Yucatan 6.97%
Jalisco 4.18%
Country Percentage of expenditure
United States 60.62%
Argentina 18.75%
Costa Rica 3.31%
Canada 2.36%
Colombia 1.62%
For example: Mexican Inbound Tourism Consumption (ITC)(Million of mexican pesos)
Source: INEGI. Tourism Satellite Account of Mexico, 2016 preliminary. Base year 2013.
Example:Total Tourism Consumption
$ 2,619,806
Domestic Tourism Consumption
$ 2,156,993
Inbound tourism consumption
$ 462,813
- Hotels ???- Restaurants ???- Air transportation ???- Land transportation ???- Travel agencies ???- Car leasing ???
Inbound tourism consumption
$ 462,813
Hotels 25%
Restaurants 15%
Air transportation 35%
Land transportation 10%
Travel agencies 10%
Car leasing 5%
A distribution rate for Inbound Tourism Consumption (ITC) is identified by Point-of-Sale Terminals
Purchases at Point-of-Sale Terminals
Tourism products Inbound
TOTAL $ 462,813Hotels $ 115,703
Restaurants $ 69,422
Air transportation $ 161,985
Land transportation $ 46,281
Travel agencies $ 46,281
Car leasing $ 23,141
Breakdown of consumption by purpose, in the SNA
Modeling with POS data to measure the dimension and dynamics of consumption by purpose
Estimate of tourist consumption with non-traditional sources of information: booking.com; airbnb; journalistic notes; newsletters of hotels and tourism associations; etc.
Not all transactions from thevisitors or consumers arepurchased in cash, because ofthat, this data has to berelated to other studies, suchthe visitors profile surveys oropinions of experts in thefield of tourism behavior, withthe condition that theseopinions can be validatedthrough best practices1.
1 Tourism Satellite Account: Recommended Methodological Framework, 2008. Chapter 4.
Spending on:Travel purpose
Holidays Business Religious
Hotels NA
Restaurants NA
Air transportation NA
Land transportation
the holiday tourism has largepayments by credit and debit cards and less incash.
Assumptions …
Credit / Debit card
Cash
100% of spending from bussiness tourismis paid with credit and debit cards, this is becauseusually are job duties and this spending has to bechecked.
Spending on:Travel purpose
Holidays Business Religious
Hotels NA
Restaurants NA
Air transportation NA
Land transportation
Assumptions …
Credit / Debit card
Cash
from religious tourism, the main part of theirspending is in cash, for example, the ones who visit “LaVilla” don’t pay accommodation and hire freight trucktransportation from their residences.
Spending on:Travel purpose
Holidays Business Religious
Hotels NA
Restaurants NA
Air transportation NA
Land transportation
Assumptions …
Credit / Debit card
Cash
• In order to take full advantage of the TSA-Mexico data, it is necessary to be attentive to the changing environment of data and consider the opinions of researchers who perform similar exercises in other fields
• Invest in the systematization of non-traditional data sources
CONCLUSIONS
