How to Avoid A

Decision You Will

Regret for 139 Years

Presented by: Eli Schwartz

Meet Alexander Graham Bell

Just months after inventing the telephone, he sought a quick exit for his startup

Source: http://on.recode.net/19KT8we

The Western Union committee

decided:

“Bell wants to install a “telephone device” in

every city. The idea is idiotic on the face of it.

Furthermore, why would any person want to

use this ungainly and impractical device when

he can send a messenger to the telegraph

office and have a clear written message sent to

any large city in the United States? ”

For a mere $100k, this could have been Western Union

bit.ly/tia15

Answer #11 gets a free SurveyMonkey Gold

account for 1 year!

Take this survey:

Let’s try to replicate

this decision

Imagine you are the CEO of Nokia and are offered the patent for a

new mobile operating system

Imagine you are the CEO of Nokia and are offered the patent for a

new mobile operating system

That is placed in a human eye

What differentiates investment

and gambling?

Big

Data

Big Data discovers insights that couldn’t be

discovered by human observation alone

• Google Trends

• Healthdata.gov

• Data.gov.sg

• Amazon.com datasets

• /r/datasets (reddit)

• OpenSignal

• Alchemy API

Big Data cannot be your primary data.

ArtistBig data might declare a teacher is really a…

Little Data is about the customer

Warning: Bias kills your data

Use online tools to collect data

74% 26%

Samples sizes are

overrated…

… but ignore the noise.

User opinions matter…

Somewhat

Use Net

Promoter Score

Don’t reinvent the

wheel!

What about the fans?

So which one is it?

What about a flip phone?

Ask and analyze regularly

Don’t make the same mistakes

twice

• Design surveys without bias

• Embrace your data, ignore

noise

• Study open ended answers

• Sample questions are good

shortcuts

• Eradicate bad questions

• Regular scheduled analysis

• Tools in the cloud, not paper

But…

where to find

respondents?

So, should Nokia invest?

• High NPS for iPhone

• Not so happy with

Android & Windows

• Would put a contact lens

in their eye, but not a

smart lens

• Bonus: More people

have FB messenger

than Skype, Whatsapp &

Hangouts together!See the results from the 300+ respondents:

http://svy.mk/1ECPcgo

So, should Nokia invest?

Thank you!Email any questions:

elis@surveymonkey.com

Twitter: @5le

http://j.mp/elislides