using data to improve your events
TRANSCRIPT
Using Data to Improve Your EventsBy Kathleen Roberge, VP of Global Sales
Click to edit Master title stylelove your event software
Data is everywhere!
• Event performance will have a higher success rate if you have the right tools to monetize it
• If you gather it, you can learn from it!
• Learn how to increase event results from data
Click to edit Master title stylelove your event software
Registration
Logistictools
BIG DATA
Networking tools
Hotelbooking
Onsitetools
MO
BILE
Repo
rting
RFP
BI ( BUSINESS INTEL)
Proj
ect M
gmt
budget Event MARKETING tools
BEHAVIORAL DATA
INTE
GRA
TIO
N
Procurement
Accounting
CRM
MarketingAutomation
Industry Verticals
EVENT ECOSPHERE
What are the technologies involved?
Click to edit Master title styleDifferent sources leading to different types of data:
Structural DATABehavioral DATA
Transactional DATA
• Web & mobile tracking• Session registration • Session attendance• Matchmaking/Meetings• Direct messaging• Agendas profiles• Survey responses• eMarketing email opens, click-through• Geo-fencing : iBeacon – NFC technologies• Registration form questions (I.e. attendee Info)• Purchases & Spend• Social media engagement
Click to edit Master title styleWHY leverage this data?
• Understand your audience better• Ex: web tracking versus room capacity
OR:
Speaker rankingDetect influencersDetect trendsEtc…
• Improve your sales conversions• Ex: feed CRM with lead scoring
• Better user experience, more revenue• Ex: Feed your partner and sponsor with relevant
profiles
Click to edit Master title styleHOW TO leverage this data?
Marketing Automation
CRM
Event Management
Software
BI Big data
1
2a
3
4a4b
HOW TO leverage this data?
2b
Click to edit Master title style
Marketing Automation
CRM
Event Management Software
BI Big data
WHO can help you?
Click to edit Master title styleWhat kind of data can help you in etouches?
Financial
Marketing
Trends and Success
Measurement
Registration behavior
Sponsorship & attendee value
Return on Investment
Breakeven pointcost per
participant
Event cost comparison
Campaign success
Registration demographics
Measure results and conversions in CRM system
% of Return attendees,
sponsors and exhibitors
Cross event reports Social Media
Attendee engagement
Marketing and survey results
Attendee traffic and behavior at
event
Budgeting for future
meetings/events
Timeline management (efficiency
management)
THANK YOU