#NAFNext2014

Using Data to Market Your Academy

#NAFNext2014

Lupe DiazLisa DughiBill Younkin

Without Data: Preparing students for both college and careers is critical, as the majority of future job opportunities will require some post-secondary work. However many high schools are not equipped to keep students engaged and properly arm students with the industry and work-based skills needed to succeed.

Why Focus on College and Career Readiness?

#NAFNext2014

Lisa

With Data:Preparing students for both college and careers is critical, as US job forecasts indicate that upwards of 65% of all future employment opportunities will require some post-secondary education. However we still live in a country where every 26 seconds, a high school student drops out.

Why Focus on College and Career Readiness?

#NAFNext2014

Lisa

Without Data:The National Academy Foundation (NAF) is an acclaimed network of career-themed academies that open doors for underserved high school students to viable careers. For more than 30 years, NAF has refined a proven model that provides young people access to industry-specific curricula, work-based learning experiences, and relationships with business professionals.

Why NAF?

#NAFNext2014

Lisa

With Data:The National Academy Foundation (NAF) is an acclaimed network of 565 career-themed academies that open doors for underserved high school students to viable careers. Nearly 5,000 business professionals volunteer in classrooms, act as mentors, engage NAF students in paid internships, and serve on local advisory boards. During the 2013-14 school year 70,000 students attended NAF academies across 38 states, D.C. and the U.S. Virgin Islands.

Why NAF?

#NAFNext2014

Lisa

Why NAF?

#NAFNext2014

Lisa

How to best reach your audience

Choosing your Data

#NAFNext2014

Bill

Audience Conversation Data

Teachers How can my students and I be successful?

Graduation rates, college plans, state test comparisons, internship completions, student feedback.

Administrators How can my school be successful?Graduation rates, college plans, state test comparisons, internship completions, student feedback.

Business Partners How can my business/community be successful?

Internship availability\completions, job shadowing, placement, graduation and college plans.

Parents How can my children be successful?

Graduation rates, college plans, state test comparisons, internship completions, certifications, student feedback.

StudentsHow can I be interested/challenged in school and become successful in my career?

Graduation rates, college plans, internship completions, student feedback, travel/visitation opportunities, certifications, job shadowing.

NAF ColleaguesWhat are the areas to focus on in helping the academy(ies) to become more successful?

Comparisons with NAF overall, district overall, student feedback.

How to make your point

Means of Expression

#NAFNext2014

Bill

Audience Data Explanation

NAF Parents / Administrators

Positively worded questionSA – 25% A – 40%D – 25% SD – 10%

Approximately two thirds of the NAF students agreed that the Academy:

NAF ColleaguesPositively worded questionSA – 25% A – 40%D – 25% SD – 10%

Over one third of NAF students disagreed that the Academy:(goal is that 100% would agree)

NAF Parents / Administrators Graduation Rate = 92%

The graduation rate at ___ Academy is 92%, which is ten points higher than the district rate.

NAF Colleagues Graduation Rate = 92% The graduation rate at ___ Academy is 92%, which is four points higher than the overall NAF rate.

One of the (if not the) most extensive and useful data collection efforts in the field that is utilized to support cutting edge research.

The academy assessment program takes self-reflection and academy data driven improvement efforts to a new level.

The existence of these data collection and self-assessment efforts is, in and of itself, an excellent marketing tool.

NAF Data Center

#NAFNext2014

Bill

Data Center Data: • Comparisons between academy and school• Updated advisory board and partnership data• Internship placement sites

NAF Data Center

Academy Assessment• Academy movement over time• Academy comparison to the national network

NAF Data Center

Putting It Together

#NAFNext2014

Lupe

80% + attendance 24+ credits earned (12th grade)

Math proficiency A-C avg in English A-C avg in Math GPA 2.0+0%

20%

40%

60%

80%

100%

NAF STUDENT PERFORMANCE2012-13

NAF Non-NAF

Putting It Together

#NAFNext2014

Lupe

What’s the Data?

Putting It Together

#NAFNext2014

Lupe

Historical NAF Summer InternshipStudents, Providers and Forms of Payment

2006-2013

Form of Payment

Year Number of Students

Number of Internship Providers (P) Payroll (G) Grant (CS) Community

Service

2006 162 110 73 78 11

2007 161 98 105 44 12

2008* 291 120 Incomplete Data

2009 112 68 47 37 28

2010 197 143 71 26 100

2011** 279 152 132 33 114

2012 433 209 162 35 236

2013 460 266 215 29 216

Totals 2095 1166 805 282 717