using data to tell an seo story by tim gillman
TRANSCRIPT
![Page 1: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/1.jpg)
#SMX #31C @TimGillmanDrums
USING DATA TO TELL AN SEO STORY
![Page 2: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/2.jpg)
#SMX #31C @TimGillmanDrums
WE WANT THIS
![Page 3: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/3.jpg)
#SMX #31C @TimGillmanDrums
WE DON’T WANT THIS
![Page 4: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/4.jpg)
#SMX #31C @TimGillmanDrums
WHO I AM
![Page 5: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/5.jpg)
#SMX #31C @TimGillmanDrums
WHO I AM ANALYTICS STRATEGIST
![Page 6: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/6.jpg)
#SMX #31C @TimGillmanDrums
WHO I AM ANALYTICS STRATEGIST REPORT BUILDER
![Page 7: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/7.jpg)
#SMX #31C @TimGillmanDrums
WHO I AM ANALYTICS STRATEGIST REPORT BUILDER NERD
![Page 8: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/8.jpg)
#SMX #31C @TimGillmanDrums
I WORK HERE IN SEATTLE
![Page 9: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/9.jpg)
#SMX #31C @TimGillmanDrums
WHAT DO ALL REPORTS NEED?
![Page 10: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/10.jpg)
#SMX #31C @TimGillmanDrums
K P I
![Page 11: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/11.jpg)
#SMX #31C @TimGillmanDrums
…AND CONTEXT
![Page 12: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/12.jpg)
#SMX #31C @TimGillmanDrums
NO KPI’S? NO CONTEXT?
![Page 13: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/13.jpg)
#SMX #31C @TimGillmanDrums
A BUNCH OF NUMBERS
![Page 14: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/14.jpg)
#SMX #31C @TimGillmanDrums
TELL A DATA STORY
![Page 15: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/15.jpg)
#SMX #31C @TimGillmanDrums
1 – GET YOUR DATA 2 – CUSTOMIZE REPORT 3 – COMBINE DATA SETS
![Page 16: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/16.jpg)
#SMX #31C @TimGillmanDrums
PLUS…FREE STUFF!
![Page 17: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/17.jpg)
#SMX #31C @TimGillmanDrums
LET’S USE AN EXAMPLE SCENARIO
![Page 18: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/18.jpg)
#SMX #31C @TimGillmanDrums
WE’LL FIND THE BEST LANDING PAGES BY:
![Page 19: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/19.jpg)
#SMX #31C @TimGillmanDrums
WE’LL FIND THE BEST LANDING PAGES BY:
SEARCH VOLUME
![Page 20: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/20.jpg)
#SMX #31C @TimGillmanDrums
WE’LL FIND THE BEST LANDING PAGES BY:
SEARCH VOLUME GOAL COMPLETIONS
![Page 21: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/21.jpg)
#SMX #31C @TimGillmanDrums
USE THIS PROCESS ON YOUR FAVORITE METRICS
![Page 22: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/22.jpg)
#SMX #31C @TimGillmanDrums
WE’LL FIND THE BEST LANDING PAGES BY:
SEARCH VOLUME GOAL COMPLETIONS
![Page 23: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/23.jpg)
#SMX #31C @TimGillmanDrums
FIND BEST LANDING PAGES FOR:
SEARCH VOLUME GOAL COMPLETIONS
![Page 24: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/24.jpg)
#SMX #31C @TimGillmanDrums
FIND BEST LANDING PAGES FOR:
CONTEXT KPI
![Page 25: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/25.jpg)
#SMX #31C @TimGillmanDrums
PLATFORM 1
![Page 26: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/26.jpg)
#SMX #31C @TimGillmanDrums
WHAT’S GREAT:
![Page 27: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/27.jpg)
#SMX #31C @TimGillmanDrums
WHAT’S GREAT: KEYWORD DATA
![Page 28: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/28.jpg)
#SMX #31C @TimGillmanDrums
WHAT’S GREAT: KEYWORD DATA COMPETITIVE ANALYSIS
![Page 29: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/29.jpg)
#SMX #31C @TimGillmanDrums
WHAT’S NOT SO GREAT:
![Page 30: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/30.jpg)
#SMX #31C @TimGillmanDrums
WHAT’S NOT SO GREAT: COSTS $$$
![Page 31: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/31.jpg)
#SMX #31C @TimGillmanDrums
WHAT’S NOT SO GREAT: COSTS $$$ CUSTOM REPORTS
![Page 32: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/32.jpg)
#SMX #31C @TimGillmanDrums
TYPE WEBSITE HERE
![Page 33: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/33.jpg)
#SMX #31C @TimGillmanDrums
WE HAVE DATA!
![Page 34: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/34.jpg)
#SMX #31C @TimGillmanDrums
TIME FOR CUSTOMIZATION
![Page 35: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/35.jpg)
#SMX #31C @TimGillmanDrums
FILTER OUT HOMEPAGE AND BRANDED QUERIES
![Page 36: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/36.jpg)
#SMX #31C @TimGillmanDrums
EXPORT DATA
![Page 37: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/37.jpg)
#SMX #31C @TimGillmanDrums
SELECT CSV
![Page 38: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/38.jpg)
#SMX #31C @TimGillmanDrums
HMMM…NEEDS CLEANING
![Page 39: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/39.jpg)
#SMX #31C @TimGillmanDrums
TIME FOR PIVOT TABLES
![Page 40: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/40.jpg)
#SMX #31C @TimGillmanDrums
TRY WITH YOUR METRICS
![Page 41: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/41.jpg)
#SMX #31C @TimGillmanDrums
WHAT ABOUT DATA AFTER PEOPLE REACH YOUR SITE?
![Page 42: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/42.jpg)
#SMX #31C @TimGillmanDrums
PLATFORM 2
![Page 43: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/43.jpg)
#SMX #31C @TimGillmanDrums
WHAT’S GREAT:
![Page 44: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/44.jpg)
#SMX #31C @TimGillmanDrums
WHAT’S GREAT:
VIEWING MULTIPLE CHANNELS
![Page 45: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/45.jpg)
#SMX #31C @TimGillmanDrums
WHAT’S GREAT:
VIEWING MULTIPLE CHANNELS ENGAGEMENT & CONVERSION METRICS
![Page 46: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/46.jpg)
#SMX #31C @TimGillmanDrums
WHAT’S NOT SO GREAT:
![Page 47: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/47.jpg)
#SMX #31C @TimGillmanDrums
WHAT’S NOT SO GREAT:
ORGANIC KEYWORD DATA
![Page 48: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/48.jpg)
#SMX #31C @TimGillmanDrums
![Page 49: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/49.jpg)
#SMX #31C @TimGillmanDrums
![Page 50: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/50.jpg)
#SMX #31C @TimGillmanDrums
![Page 51: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/51.jpg)
#SMX #31C @TimGillmanDrums
LOOK AT THE CHANNELS REPORT
![Page 52: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/52.jpg)
#SMX #31C @TimGillmanDrums
IT’S NICE…
![Page 53: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/53.jpg)
#SMX #31C @TimGillmanDrums
BUT WE CAN DO BETTER
![Page 54: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/54.jpg)
#SMX #31C @TimGillmanDrums
REPORT FILTERS
![Page 55: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/55.jpg)
#SMX #31C @TimGillmanDrums
GREAT FOR QUICKLY EDITING REPORTS
![Page 56: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/56.jpg)
#SMX #31C @TimGillmanDrums
NOT SO GREAT FOR FILTERING MULTIPLE REPORTS
![Page 57: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/57.jpg)
#SMX #31C @TimGillmanDrums
LET’S ELIMINATE (OTHER) AND PPC
![Page 58: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/58.jpg)
#SMX #31C @TimGillmanDrums
EASIER TO READ
![Page 59: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/59.jpg)
#SMX #31C @TimGillmanDrums
IF YOU LEAVE THE REPORT…
![Page 60: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/60.jpg)
#SMX #31C @TimGillmanDrums
FILTERS DISAPPEAR
![Page 61: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/61.jpg)
#SMX #31C @TimGillmanDrums
![Page 62: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/62.jpg)
#SMX #31C @TimGillmanDrums
USE CUSTOM SEGMENTS
![Page 63: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/63.jpg)
#SMX #31C @TimGillmanDrums
ORGANIC VS. NON-ORGANIC
![Page 64: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/64.jpg)
#SMX #31C @TimGillmanDrums
ORGANIC SEGMENT
![Page 65: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/65.jpg)
#SMX #31C @TimGillmanDrums
INTACT ACROSS MULTIPLE REPORTS
![Page 66: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/66.jpg)
#SMX #31C @TimGillmanDrums
CONNECT WITH SEMRUSH DATA
![Page 67: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/67.jpg)
#SMX #31C @TimGillmanDrums
USE CUSTOM REPORTS
![Page 68: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/68.jpg)
#SMX #31C @TimGillmanDrums
ADD METRICS
![Page 69: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/69.jpg)
#SMX #31C @TimGillmanDrums
INCLUDE ANY KPI METRICS
![Page 70: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/70.jpg)
#SMX #31C @TimGillmanDrums
ADD LANDING PAGE DIMENSION
![Page 71: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/71.jpg)
#SMX #31C @TimGillmanDrums
EXPORT TO EXCEL
![Page 72: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/72.jpg)
#SMX #31C @TimGillmanDrums
PASTE IN ORIGINAL EXCEL FILE
![Page 73: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/73.jpg)
#SMX #31C @TimGillmanDrums
CONNECT THE DATA SETS…
![Page 74: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/74.jpg)
#SMX #31C @TimGillmanDrums
WITH A VLOOKUP!
![Page 75: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/75.jpg)
#SMX #31C @TimGillmanDrums
0
20
40
60
80
100
120
140
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
Search Volume Goal Completions
VISUALIZE YOUR DATA
![Page 76: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/76.jpg)
#SMX #31C @TimGillmanDrums
HOWEVER YOU LIKE
![Page 77: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/77.jpg)
#SMX #31C @TimGillmanDrums
1 – PICK YOUR DATA 2 – CUSTOMIZE REPORT 3 – COMBINE DATA SETS
![Page 78: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/78.jpg)
#SMX #31C @TimGillmanDrums
SEMRUSH
![Page 79: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/79.jpg)
#SMX #31C @TimGillmanDrums
SEMRUSH
KEYWORD RANKING
![Page 80: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/80.jpg)
#SMX #31C @TimGillmanDrums
SEMRUSH
KEYWORD RANKING SEARCH VOLUME
![Page 81: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/81.jpg)
#SMX #31C @TimGillmanDrums
GOOGLE ANALYTICS
![Page 82: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/82.jpg)
#SMX #31C @TimGillmanDrums
GOOGLE ANALYTICS
ENGAGEMENT
![Page 83: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/83.jpg)
#SMX #31C @TimGillmanDrums
GOOGLE ANALYTICS
ENGAGEMENT CONVERSIONS
![Page 84: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/84.jpg)
#SMX #31C @TimGillmanDrums
EXCEL
![Page 85: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/85.jpg)
#SMX #31C @TimGillmanDrums
EXCEL
COMBINE DATA SETS
![Page 86: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/86.jpg)
#SMX #31C @TimGillmanDrums
EXCEL
COMBINE DATA SETS CRAFT VISUALS
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#SMX #31C @TimGillmanDrums
AS PROMISED, PARTING GIFTS
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#SMX #31C @TimGillmanDrums
GA CUSTOM REPORT
![Page 89: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/89.jpg)
#SMX #31C @TimGillmanDrums
GA CUSTOM REPORT GA SEO DASHBOARD
![Page 90: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/90.jpg)
#SMX #31C @TimGillmanDrums
GA CUSTOM REPORT GA SEO DASHBOARD EXCEL FILE FOR BOTH PLATFORMS
![Page 91: Using Data To Tell An SEO Story By Tim Gillman](https://reader031.vdocument.in/reader031/viewer/2022030318/58f37b5f1a28ab341f8b45dd/html5/thumbnails/91.jpg)
#SMX #31C @TimGillmanDrums
THANK YOU!
SEE YOU @SMX WEST SAN JOSE, CA
MARCH 1-3, 2016