using design methods to create a design methods educational platform
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The IDesign Methods Platform
Scott MassingDrew RainesVijay BalijaypalliRodrigo Isasi
Design Planning WorkshopProf. Vijay Kumar
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project intentusersguiding principlesconceptsplatform plan
Project Charter
The goal of this project is to plan andprototype a design methods resource that
can be shared widely for use by innovators.
Planning for this resource will benefit fromthe content of the book 101 Design Methods:A Structured Approach for Driving Innovation
in Your Organization.
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Planning workshopFinal ReportMay 8th, 2013
6.2 Concept Evaluation
6.6 Solution Diagraming
6.7 Solution Storyboard
6.10 Solution Evaluation
Sense Intent Know Context
KnowPeople
Frame Insights
Explore
Concepts
Frame
Solutions1.10 Convergence Map1.12 Initial Opportunity Maps
1.14 Intent Statement
2.1 Contextual Research Plan
2.7 Analogous Models
3.1 Research Participant map
3.15 User ObservationDatabase
4.1 Observations to Insights
4.2 Insights Sorting
4.5 ERAF Systems Diagram
5.3 Value Hypothesis
5.5 Ideation Session
5.7 Concept Metaphors andAnalogies
5.8 Role-Play Ideation5.10 Puppet Scenario
5.11 Behavioral Prototype
5.13 Concept Sketch
5.14 Concept Scenarios
5.15 Concept Sorting
Team:
Rodrigo IsasiScott MassingVijay BalijaypalliDrew Raines
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Sense IntentThe concept of Sense Intent is about the where. Where is the design worldmoving? In which sector, industry, and market can our platform innovate? Inwhich areas of designers and other peoples changing life patterns will ourinnovation t? Sensing Intent helps us take a pause before jumping into our
101 Methods platform project and consider the changing world around us.
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A platform that helps
1.14 Intent Statement
their existing processes for repeatable innovationsPractitioners
InnovatorsPeople
Design
ResearchStrategyCreativePlanningImplementationAnalysis
Structure
GuideAugmentOptimizePlanInitiateLearnDemonstrateAgree uponDocumentPlaybook
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1.12Initial Opportunity Maps
making
evangelistskeptic
understanding
designschools
designfirms
intrapreneurs
innovationleaders
books andcasestudies
books +businesscasestudies
crashcourses
product managers
traditional business schools
breadth
expert
depth
designpractitioners
designfirms
designstudents
innovationleaders
101methods
especificbooks or seminarsHCDtoolkit
IDEOCards
project manager
novice
crashcourses
dm platform dm platform
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4.5ERAF Systems Diagram
Spring 2013 // Planning Workshop // Rodrigo Isasi, Scott Massing, Vijay Balijaypalli, Drew Raines
We used an ERAF for early brainstorming, trying to understand who theplayers on the system might be so we could develop our research plan.
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Know ContextIn the Know Context mode we gain a full understanding of the surroundingconditions in which changes happen. It is in this changing context that our101 Design Methods platform needs to work to be successful. We need to un-derstand the context well enough to be condent in our innovations. Overall,
our goal is to gain as many insights as possible about the context, and getprepared to condently explore opportunities, and begin to see direction for
the future.
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2.1 Contextual Research Plan
Design Schools, Firms and Blogs
Business Sites, Magazines and Schools
Google Trends, Amazon and Social Media
Sources
Precursors and Analogous Models
Popular Media Trends
Interest Groups and Discussions
Methods
secondary research primary research
ID Network
Design Firms, Coporate DesignDepartments, Entrepreneurs, Proffesors and Students
Sources
Sub Matter InterviewMethods
week 2-3 week 3-4
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2.7Analogous Models
What is it?Lynda.com
Related Aspect:EducationTutorials
Whats novelty/value?
Intriguing Aspects
How it works
Learn software, creative, & business skillsOnline video tutorials, of expert instructorsLearn anywhere: Mac, PC, tablet, phone1625 courses
Majority of content is codied
Lynda was faculty at Art Center UCLA$70 M in revenue with no investorsWorks with all the Ivy League schoolsDisney, Time Warner, Sony, Pixar, ABC,and HBO are also customersIt produces over 9 percent of content in-house
Targeting the software toolsetsDesktop publishing
ProgrammingUsing video and advanced web platforms
Subscription model: Individual Monthly: $25 or $38 premium Annual: $250 or $375
Enterprise and Pro models Entire business gains access Tracable, account management
Spring 2013 // Planning Workshop // Rodrigo Isasi, Scott Massing, Vijay Balijaypalli, Drew Raines
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2.7Analogous Models
What is it?Service design tools.org
Related Aspect:Education
Tutorials Design
Whats novelty/value?
Intriguing Aspects
How it works
Open collection of communication tools used to designcomplex systemsInteresting case studies - very visual
Resulted from grad student thesis
Focused on Service DesignTools rst based upon ID, then evolved
Evlolved tools better for complexity
Site segregated into 4 sections: Design Activities Representations Recipients
Contents Methods are grouped accordinglyCase studies uploaded by 3rd partiesNo fee
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1.10 ConvergenceMap
Education
CrowdSourcing/Funding
Innovation
lower entrybarriers todevelopproducts
internal corpinnovationtools
growing
VCbeingdisruptedbythings likeKickStarter
virtual researchtools growinMOOCs
Lynda.com
AmericaCompetes ACT
Cloudallows quickexplorationat lowinitialcosts
dscout tools emergingindesign
openinnovationsites growing:Innocentive
CreativityQuotient newtermfromNussbaum
ERPsystems seemtohaveneglectedinnovationmanagement
InnovationCEOtopconcern
therearemanyinnovationmethods, withnostandard
knowledgefree, services arounditfor fee
risingcosts
DesignMethodsPlatform
IDEOHCD
softskills likeempathywill requireonsitelearning,codifiedwill beonline
MBAnot as relevant inaglobaleconomy
KahnAcademy
CIOs seenas keeper of corp. innova-tion?
dual degreeMBA/MDes areincreasing
only25%of corpsaidgoodat concept &implementation
consultancies needtosell &staytopof mind. Leave-behinds
helpdothis
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Know People
Design that is sensitive to and based on peoples needs and patterns ofbehavior will be good design. As such, the most of Know People, with itsfocus on empathy, observation, personal engagement, and problem solving,is an indispensable phase of the design process.
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In order to get a ensure interviews covered the full spectrumof relevant parties, we developed a research plan thatidentied the types of potential users for our platform and
strived to insure we had interviews in all groups.
3.1ResearchParticipant map
ID Student
Design Consultants
Lawrence Abrahamson - IDEODeborah Alden - Independent consultantJennifer Lee - GravityTankTim Miller - TeagueStef Marty - Wrigleys
MelissaJaneJohn
Ishan BhallaPatrica Wang
Matt Mayeld - Assistant Dean Guillermo Krovblit - Peapod labs
Corporate
StartupID faculty
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Design Consultants
3.15User ObservationDatabase
Jennifer LeeResearcher Tim MillerStrategist Stef Xiao MartyWrigleys
Jennifer Leeis aneducator-turned-researcher whoutilizes hermultidisciplinarybackgroundinethnicstudies, education, andde-signtountanglecomplexhumanproblems whilekeepingmultiplepoints of viewinmind. SheholdsaBAfromBrownUniversity, anMA
fromTeachers CollegeColumbiaUniversity, andanMDes fromIITInstituteof Design.
Strategist at Teague, IDMDes/MBAgrad
DesignStrategyconsultant atWrigleys sincejun2012. Withmorethan8years of workindesign.FinishedtheMDes programat IDon2005andnowteaches theIdeaIncubator Workshopat thesameinstitution.
1) Does not useanyof themethods that weretaught at ID.2) Does remember onlyrelevant methods.3) Heardabout thebookbut not keenat buying.4) Thesolutionshouldnot cluster, analyse, synthesizedata. Sheshouldbedoingthat.5) Wouldlikeanintegratedsolutionthat wouldcouplewithexistingknowledgemanagement system6) WouldliketheMethods solutiontobeaquickandeasy(4-5sec) reference
material.
1) Strategyis fairlynewdiscipline(profit center) for consultancies ~onlyabout5years old2) Corporateclients get impatient waitingfor synthwereaskingfor analysislight next time3) Longtimeframeresearchmakes technical client leads nervous, theyareusedtomoreimmediateresults.4) Licensingnewmethods tothecommunityis appealing5) TheIDfieldmaybeover-methodized6) Heprefers his MDes tools tohis MBAtools for front endtasks7) Consultancies arecreatingcases, videos, andleave-behinds for internal PRatclient sites.8) Themethodologygets lost intheclients domain9) The101bookmaybeperceivedas anall or nothing process rather thanatoolkit that canbeselectivelyaccessed.10) Hepreferredthewordapproachrather thanprocess, concernedabout beingboxedintoacookiecutter process11) It took2-3years toget their biggest client tounderstandthevalueinthefullprocess, nowtheyaredemandingmore, andexpandingtheapplicationacrossmoreinternal groups.
1) Togainbuyinfor designinthebusiness world, weneedtoadapt tothetoolsandlanguagetheyuse2) Morethantranslationfromuser needs todesign, what is neededis translationfromdesigntobusiness3) All thecompanytalks about designthinking, duetoaoneweektrainingtheyhad4) Marketingis themainlinkbetweenbusiness anddesign5) Marketinghiresometimes agencies for projects without involvingthedesignteam6) Thereis anonspokenbattlefor ownership7) Thefirst meetings withbusiness managers whereintensetheyfelt that theyspokedifferent languages8) Theuseof contact reports is veryimportant, as aprofessor encouragesstudents tousethis format tokeeptrackof their progress9) Business its usedtoquantitativetest toproof ideas10) Nobodytakes theriskof makingdecisions
Spring 2013 // Planning Workshop // Rodrigo Isasi, Scott Massing, Vijay Balijaypalli, Drew Raines
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Design Consultants
3.15User ObservationDatabase
Lawrence Abrahamson and Deborah AldenDesign Researchers
Lawrenceis aIDalumni andDesignResearcher at IDEO, Deborahis anindependent DesignResearcher withextesniveexperienceworkingincrosscultural areas.
1) Designis gettingwatereddown, howcouldtheplatformkeepupthequality?2) Startups chippingawayat bigproblems is adirectionfor futuredesigngrowth3) Storytellingis what lets peoplewithinacompanypushanideaforward4) bridgingthelanguagegapbetweendesigners andbusiness is animportant issuetotackle.5) Designtries toberigorous but not exhaustive6) Methods arent algorithmthat aregoingtospit out theanswer if youaskthewritequestion. Crapincrapout.7) Oneof themainuses of designmethods suchas analogous models is toget theclient excited.8) things likeframeworks aremoreimportant as methods for storytelling9) Frameworks areoneof thebiggest things that clients will takeaway. Theyonaveragewill livefor 2-3years inthe
company, unlikethespecificfindingof theproject, whichmayonlyliveafewmonths.10) At IDEOtheyuseall themethods insomeway, just not formallyor ever byname11) Methods areawaytobuildthemuscles tobecomeadesigner.12) Youcreatemethods ontheflythat fit your needs andthecurrent situation13) Youdont makeaproject planaroundmethods, accept intheresearchphasewhereyouneedtospecifyout whichactivities youwill bedoingthat cost money14) What wouldbegreat is tools toget youunstuck, toquicklyfindyouamethodjust goget over astickingpoint15) IDEOandFROGhaveopencards, theywouldbewillingtoput themup, theyareopen16) IDEOcards arenot for IDEOconsultants, but rather for specificthings likeNGOs17) Dont makethebookinsomeother form. Makesomethingtohelpmeunderstandhowtheseapplyinthefield
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Startups
3.15User ObservationDatabase
Guillermo KrovblitPeapod labs
1) ts not intuitivetoknowhowtostart something, ideas arealways there, thechallengeis makingthemreal2) Whenyoustart somethingnew, somethingthat is not inthemarket, thesensationof beingadrift ishuge3) Designmethods guideyouthroughAprocess not THEprocess, but aloudyoutostart andimproveitontheway
4) Helps youshift fromamodel of experiment toamodel of evidence5) Youcanagreeor not withothers point of viewbut tosynthesizethat inasolidargument is what youget withadesignprocess6) Reduces theriskof repetition, document your ideas andassumptions7) At thebeginningtheprocess has toberigid, but after repeatingit several times it becomes part ofyour DNA.8) As anentrepreneur, youought tobebiased, thereis notimefor startingfromgreenfields9) As adesigner youareplacingnewthings intheworld, that gives youahigher level of accountabilityandempowerment10) His concernnowis howtomaintainalivetheincremental growth, but at thesametimenot toloose
thehunger for disruptivenewideas
TheDesignProcess appliedtargetingagoal its alethalweaponCo-founder of thestartupPeapodLabs, abusiness that aspirestoredefineplayful learningeducationinthenewecosystemofmobiledevices. Thecompanylaunchedits first iPadandiPhoneappABCWildlifeinsummer 2010. OnMay142011receivedaMaster inDesignfromtheInstituteof DesignandanMBAdegreefromIIT's Stuart School of Business.
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ID Students
3.15User ObservationDatabase
Ishan Bhalla Patricia Wang
Ishanis aninteractiondesigner,withexperiencedesigningfortheweb, mobileandtelevisionplatforms; adesignresearcher,withtraininginethnographicmethods andanaspiringdesignstrategist.
DesignResearcher andStrategist
1) Platformis goingtoneedtoaddress wideusepatterns evenamongprodesigners2) Platforms, at least for student designers andthoseworkingoutsideofconsultancies, areoftenhackedtotogether onthebacks of publicplatforms3) Keepingtheresults of thedesignprocess trackedis abigandimportant task4) Favoritetools are5es, 10types of innovation, andclustering5) twoschool of thought: West coast school under ( IDEO) , Structuredschool(ID, GravityTank, Continuum, Connifer)
6) Thedesignprocess, as weapproachit at IDis relativelylinear7) Wordpress blogs areagoodsolutiontocreateashareablerepositoryof thedesignprocess, but lackthestructuretobefullyuseful.
1) groups hadaproblemthat sometimethegodrichmembers thought of themethods as hardandfast rules, andwereuncomfortablewiththeideaof modify-ingthemor changingthemtofit their needs2) bookwas alsousedbyIDstudents tojogmemory, theydidnt sit downandgothroughthebookcasebycasebut usedit tothinkof things theyhadforgotten.3) AplatformshouldbeanIdea, repositoryof designtools. It wouldbegreat tobeabletopull upideaquicklyandusethemonthespot.4) Experiencewouldbericher if it includedother tools fromother companies
great. It shouldbeareferenceandshouldhaveeverything.5) Needtobevisual.6) Youmayremember stories better thanactual frameworks. tiecasestudies intoeachmethod.7) Without IDtrainingpeopleneeda1800dial adesigner tohandlethemomentsof freakout; amini designyoda.
Spring 2013 // Planning Workshop // Rodrigo Isasi, Scott Massing, Vijay Balijaypalli, Drew Raines
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ID Faculty
3.15User ObservationDatabase
Matt Mayeld
1) Makethebookflexibletobepracticedandeasilyadoptablebyremovingtheredundancies andwithusingpractical examples.2) Giveduecredit totheauthor of themethods3) Structurethebookbasedonprofessional designdisciplines andpresent overlaps4) Provideapps that aremoreliketools. Apps that organizethoughts, dataandquestions intomeaning-ful dataanduses methods topresent insights
5) Threesolutions 1) For starters toolkit withfewmethods intheir simplest form. 2) Service/subscrip-tionmodel/solutionthat helps peoplereviewandapplymethods andadvancetheir ideas. Last 3) Atrainingandtutorial (Videos) solutionthat helps students.6) Short termsolutions shouldbemorefocusedtutorial oriented. Longtermsolutions couldcreateplatformfor themethodinnovators totalkabout themethods andsupport designcommunityandnon-designcommunity.7) IDwouldnot invest nowbut will closelywatchproject progress.
Matt Mayfieldhas workedfor over 20years inappliedresearchacross thedomains of design, consumer behavior, product/servicestrategy, andcomputingtechnologyfor fortune500companies.
Matt is currentlyAssistant DeanandVisitingAssistant Professorat theIllinois Instituteof Technology, Instituteof Design. Hiscourses includeproduct andportfolioplanning, contextualdesignresearch, anddesignprocesses. His long-termresearchinterests revolvearoundunderstandingtheimpact of comput-ingtechnologies ondecisionmakingfor designandbusiness.
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Frame InsightsWhen we frame insights we move from gaining knowledge of peoples experi-ences and needs to applying various analytical frameworks to the data sothat we can organize our thinking and gain a clear perspective.
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We clustered our observations into tasks to be done, and attempted to pullout higher level insights
4.1Observations to Insights
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We created a spreadsheet of all of our interview observations, insights, andsome concepts that may come of them.
4.2Insights Sorting
Spring 2013 // Planning Workshop // Rodrigo Isasi, Scott Massing, Vijay Balijaypalli, Drew Raines
job hunting student
show how they processed their resultsrecruiters use your knowledge of the process to gage how muchyou contributed to a nice looking deliverable
to know how to derive an insight from anobervation, and then aggregate insights intodesign principles. This is skill gained fromexperience
observations, insights, and design principles get confusing andthe methods don't derive insights from observations, onlyorganize them Scott M
A design principle and insight litmus test or guideline wouldbenefit students of design methods
for outsiders to respect and understand thedesign label on our program. It is not understoodto contain strategy, planning, analysis, andsynthesis which seem to be more respectedterms/skills
ID may suffer from poor branding to those outside of designwhich are potential new clients, users of its methods andteachings Scott M
to collaborate and track the data that's part ofthe design process, in one cohesive tool, not aahoc aggregation of publicly available sites notdesigned for design
user of methods currently create ad-hoc systems of software tomake and manage methods Ishan a google docs, meets evernote, meets skype for design methods
a way to order all the data collected during theprocess so it can be found later, like a blog whichis chronologically ordered. a video tool to
upload clips, add tags to insights, print out tagsfor clustering, and a way to upload back to cloud the research video is hard to index and refer back to Patricia
a youtube for design methods, that lets you upload, splice,annotate, tag, sort for clustering, and share
a visual way to recall past projects andframeworks
methods users tend to be visual, and most ad-hoc tools usedaren't. Patricia
pintrest for designmethods, something visual rather than textualsearch onlyh
Prospective Students
know, what you don't know, is worth knowing it is hard to know, what you don't know, is worth knowing Scott
become a wa re o f the pro gr am pro spec ti ve benef ic ia ri es o f metho ds don 't kno w the y e xi st Sco tt
decide if program is worth investmenthard to value something before you know it, and without a well-known brand behind it (Harvard is good for learning business) Scott M
Lone ID alumni
customize methods to new situationsdesigners by nature redesign things, so it should be expectedthat they will redesign the methods and want tools to do this
way to appease clients during the process clients care about synth (results) not analysis (process) Teague ID a lum
a way to appease clients during the process
those unfamiliar with design thinking need validation that itworks, or interim assurances to keep them calm till thedeliverable is presented Teague ID alum
a standardized, and trusted processStrategy is a newer discipline for the consulting and businesswor ld and sti l l gestat ional. There's no standard yet Teague ID a lum
ability to see shifts in world patterns
A macroscopic view is desirable at project onset but is big ,vague, and fuzzy. Design methods help organize this ascompared to MBA t oolsets more micro-view Teague ID alum
extend firm's success stories beyond clientcontact
firms create leave-behinds to penetrate success stories furtherinto their client's organizations Teague ID alum
communicate complex methods through a client
contact that doesn't understand them. Vijay'sbook is too vast for outsiders to grasp. We aretrying to guide our clients into the beginningstages of design methodology and they'vecreated custom books about past projects andused that shared context to convey methods andnext steps to bring them into the corporation.
The 101 book is too long to leave behind as propaganda for afirm, and it's not branded. Teague ID alum
A project management tool that lets you take project snapshots
along the way, and capture relevant insights, highs and lows, ah-ha moments, participant quotes, etc. and rolls it up into easilyprintable or online accessible websites with secure access. Thiswould allow firms, students, and individual designers to track,manage, share, and point to future goal (empty picture frames inthe document charter) that will keep clients at bay because theyknow what is coming.
to find internal client contacts best suited toreceive the methodology sell and drive proposalacceptance
Internal client champions have a tough job defending a newprocess, owned by an outside entity - consultants need a way tohelp them Teague ID alum
setup a portal allowing client employees to access, and bywatching how deeply certain users go into the content, you canrate them on how effective a champion they might be
don't see need for new methods to be developed,and developing a platform like D-scout didn'tseem to have enough ROI to justify perceivedcost.
custom leave-behinds are being made to propagate a firm'spast successes Teague ID alum
The design planning field may have over-methodized and be in need of a filtration orconsolidation of methods to become morestandard so there is less confusion and perceivedrisk over what to do or how to do it whenpracticing the art
Design thinking in fermentation stage of the S curve, needdominant design to emerge with supporting case studies - likeI nn ov at or 's di le mm a d id wi th Nu co r s te el st ory . T ea gu e I D a lu m
a case studies page like that on www.strategyn.com webpageunder http://strategyn.com/our-results/
to help clients understand how getting the rightpeople on the client side is just as important ashaving on the consultant side.
Consultants are training client champions how to hire or find theright people to carry the projects through once delivered. Teague ID alum
User Needs Insight Source Concept
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4.6DescriptiveValueWeb
Spring 2013 // Planning Workshop // Rodrigo Isasi, Scott Massing, Vijay Balijaypalli, Drew Raines
IDFaculty
StudentsDesignConsultancies
Corporations
Knowledge
Material/Metho
Money
Alumni
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4.6DescriptiveValueWeb
Spring 2013 // Planning Workshop // Rodrigo Isasi, Scott Massing, Vijay Balijaypalli, Drew Raines
Knowledge
Material/Metho
Money
IDFaculty
Students
DesignConsultancies Corporations
Alumni
Design Methods Platform
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Explore ConceptsEnergized by powerful insights about people and the context, it is time to
jump from the world of inquiries into the world of possibilities. In this mode
we build on the pattern and insights gained from previous modes.
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5.3 Value Hypothesis
A platform that offers features, tools and methods for
customers to plan, build, share, rate, store, and curate designprojects; help build network or team and advance theirknowledge/Career/Business.
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ID Student
WorkshopPlanOur workshop developed each of our three major scenarios by working them through 4
stages. To get outside perspective we recruited 9 ID students to help us design platformfeatures that work for their needs.
Scenario 1:Telling yourstory
Scenario 2:
Making team-work work
Scenario 3:New kid on theblock
Brainstorm Metaphor 3D Skit Output: Concepts
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Workshop Scenarios
Scenario1:
TellingyourstoryHEROIDStudent prepforjob Inter-
view/at the interview
BuildingPortfolio
Validateresults
Showcasingskills
Showvalueto employer
Showcasedepthand breadthof
knowledge
Showcaselearnt processes
Demystifymethodstooutsid-
ers
Communicatetonon-designers
Demonstratecomplexpro-
cesses
CONFLICTS
DreamJob
BetterPay
Dreamproject
Strongportfolio
Standout
InterviewCall
REWARD
Scenario2:Makingteamworkwork
HEROIDTeamworkingOn Design project
UnclearObjectives Ambiguous Project Complexityofproject Tight Deadlines/Schedules Lackofconsensus Satisfy client/stakeholder
CONFLICTS
ClearDirectives StrongPresentations MeaningfulSolutions Meetingdeadlines SuccessfulProject SatisfedClient/Stakeholder
REWARD
Scenario3:
Newkidontheblock
HERONewStudent at ID
ORNewDesigneratfrm
Complex designtoolkit
Varieddesignsources/ meth-
ods
Adapttoneworganization
Teamdynamics
NewTerminology
Teammisalignment
CONFLICTS
Learn design processes
Mastermethods &tools
Teamalignment
Contributeinteams
Learnbest practices
Establish personalbrand
REWARD
We dened three scenarios that explored different parts of the platform
from the perspective of an ID student.
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Timeline Handout
Thankyouforparticipatingin
thisworkshop.
Thisworkshopwilltake approximately3hours.Youwill
work with your teamof 3to develop thesolutions
10:10 11:00 11:1511:30 12:00 12:10 12:5
0
Table1:
Telling your story
Table 2:
Makingteamwork
work
Table3:
Newkidon the
block
Brainstorm Metaphor3D Skit
Team1
Team1
Team 1
Team1
Team2
Team2
Team2
Team 2
Team3
Team 3
Team3
Team3
BreakBreak
Our participants were given this sheet at the beginning of the session that
explained the work for the day. They were then broken into teams and assignedtables.
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5.5IdeationSession
Methods usedinworkshop:
5.10 Puppet Scenario
5.11Behavioral Prototype
5.7Concept Metaphors andAnalogies
5.8Role-Play Ideation
5.13Concept Sketch
5.14Concept Scenarios
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Stage1:Brainstorm
Goal:20ideas
Onhalfsheetssketchandtitleyourcon
cepts,
thenpinthemup.
Goal:10newideas
Stage1.2:Brainstormideasasiftherearenotechnologicalorfnancialhurdles.YouaretheBillGatesofID,theworldisyouroyster!
Goal:5newideas
Stage1.3:Brainstormideasasifyo
u
arebrokeanditisthestoneage.
Titleofyourconcept:
Briefdescriptionof your concept:
Sketchofyourconcept:
Whatyouthinkmakesyourconceptawesome:
Brainstormfnalconcept: Inthenext10minutes, pleasedecidewhichconcept youthinkisstrongest,andusetheprovidedspacetovisualizeit.Remember,thenextgroupisgoingtohavetobuildoffofwhatyougivethem,sogivethemsomedetailtoworkwith.
5.5IdeationSession
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5.13Concept Sketch
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Stage2:
Metaphor
AnoteaboutMetaphors:
Metaphors are inspirational, exaggeratedmanifestationsofthe experience we are
strivingtodeliver to ourstakeholders.
Be sure tokeepinmindthetarget user and theoverall goal ofthe project.
Trytobuildoneachotherideas: that made me think about.
Tohelpwith evaluation, remember thatgoodmetaphors:
Denes thefunctional and emotionaldirectionof thesolution
rich with specicimagery
Provides multi-sensory direction forcommunicationand
environment designversatile to workacrossmultipletouch
points
Agood design metaphorgives youasense of the futurestate
of theexperienceincludingthepeople, activities, products,
communications, andarchitecture.
MetaphorInstructions:
Take the prior group's selected concept andif neededget anyquestions about it answered
bythe
moderatoratthetable.
Buildupon theconceptbybrainstormingmetaphorsthat representthe ideaorevolve itwith
a
metaphor.
Youwill againselect your favoritetopassonforthe next phase. This oneshouldbe transferred over
tothemetaphor template. When timeisupagainrotate to the next table leavingyourmetap
hor with
themoderator.
You willhave 15 minutes for
thissection.
5.7Concept Metaphors andAnalogies
Metaphor Inthenext10minutes,pleasedecidewhichconceptyouthinkisstrongest,andusetheprovidedspacetovisuali Remember,thenextgroupisgoingtohavetobuildoffof whatyougivethem,sogivethemsomedetailtowork
AMetaphoris:
Behavioralitactslike...
Surfaceitlookslike...
AdoptionissimilartoX+Y
Functionitworkslike
ConstructjustlikethesituationinX
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5.12Concept Prototype
Stage 3:
3D
3D instructions:You will now build upon the prior group's chosen metaphor by building a 3D model that communicates
the concept or builds upon it. It can be a tool, a representation, a magical object, anything you can
devise that will help you solve the scenario your currently challenged with.
You will have 30
minutes for this section
5.7Puppet scenarios
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5.11Behavioral Prototype
Skit instructions:You should now be back to your original scenario. Work with the moderator to understand how your
original concept has evolved and then as a group create a skit to use the items created (concept,
metaphor, 3D object) and address your scenario with a solution for the hero to get their reward. One
participant should play the role of a platform that helps the hero solve the challenge and get the
reward. The skit only needs to be 1 or 2 minutes long.
You will have 30
minutes for this section
Stage 4:
Skit
5.8Role-Play Ideation
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Workshop participants
JaimeRiveraIshanBhallaPatriciaWang
DarrenPettersonWei
Knowl Baek
AashikaJainPaul SheetzPaul Keck
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Short description of how the tool was used in this project.
5.15Concept Sorting
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Frame SolutionsWhen we frame insights we move from gaining knowledge of peoples experi-ences and needs to applying various analytical frameworks to the data sothat we can organize our thinking and gain a clear perspective.
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We evaluated our concepts by graph-ing their benet to users, producers,
and platform owners.
6.2Concept Evaluation
Spring 2013 // Planning Workshop // Rodrigo Isasi, Scott Massing, Vijay Balijaypalli, Drew Raines
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Building off of our earlier ERAF diagrams, we developed diagrams for howthe system will work, and how it would role out over three phases.
6.6SolutionDiagraming
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6.6SolutionDiagramingcont.
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6.6SolutionDiagramingcont.
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To let poeple understand what the system would be like, we created storiesaround our three major use cases.
6.7SolutionStoryboard
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6.7SolutionStoryboardcont.
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6.7SolutionStoryboardcont.
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We created drafts of our solution storyboards andbrought back to our participants for feedback.
6.10 SolutionEvaluation
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We also created analogy sheets for the features of our concepts. To testwhich features participants found most useful.
6.10 SolutionEvaluationcont.
Spring 2013 // Planning Workshop // Rodrigo Isasi, Scott Massing, Vijay Balijaypalli, Drew Raines
INTERACTORThe platform supports coversations between participants using a
variety of tools, from chat boxes to video. This gives users the
ability to reach out for questions or provide support to other users.
DESIGN IQ
Classes
User Research
Allows designers to graphically see what their skill sets are by
assigning points to projects and classes. Also allows recruiters tofind students who have the skil mix they need.DASHBOARD
card sort
Home page similar to app store, but featuring methods not apps.
Categories include: New methods, most shared this week,most
liked per stage. Can also show methods shared by your network orpeople you follow.
PROJECT TIMELINEThis feature helps people visualize and organize their design
process. Methods take up space on the timeline, and can also be
thrown into larger buckets to match with the ambiguity and
looseness of many users design processes.
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6.10 SolutionEvaluationcont.
Spring 2013 // Planning Workshop // Rodrigo Isasi, Scott Massing, Vijay Balijaypalli, Drew Raines
PRIVACY SETTINGS
Add project data
ERAF diagram visible
Its a feature of the platform, that gives control to the author of an
input (method, project, piece of a project, etc.) to restrict access to
just them, a certain group of people or general public.
VIRTUAL PROJECT ROOM
Is an interface that works like the virtual tours that architects and
interior designers use for showing a space.This will be a virtual tour in a project room (project box) where all
the stages of the process are shown.
METHODS SEARCH
Posted by:
Methods
stage in process:
Methods and plans can be searched in many different ways: bypart in the process, by company, but users, by rating, by timeconstraints, etc. This helps users quickly put together a plan or
ovecome a hurdle.
GROUP-FEEDING
added another picture
to the project file
Observing users
Spring 2012
Magic inc. group
Its a tagging feature where multiple users can be assigned asauthors or participants of a certain method
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6.10 SolutionEvaluationcont.
Spring 2013 // Planning Workshop // Rodrigo Isasi, Scott Massing, Vijay Balijaypalli, Drew Raines
STUDENT ENDORCEMENTS
Student
IIT ID
Synthsys
Its a feature of the platform were a designer can receive
the endorsement of their teammates, so they can have a
legitimization of their skills.
TEAMATE PROFILEShare students or designers profile in terms of personality, styles of
working, how they learn better, compatibility with other styles.SLIDE SHARE RATINGS
Sharing pieces of a project and receiving feedback from the people
that use it, share it, like it, etc. Pieces of a project can be an
application of a framework, research technique, a way of organizing
data, an ideation workshop, etc.
BACKGROUND DATA COLLECTION
jawbone
Instead of having to actively upload work during or after a proj-
ect, the method platform can serve as a repository of work-in-
progress. Work done by teams using the platform can easily be
made visible to future users.
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6.10 SolutionEvaluationcont.
Spring 2013 // Planning Workshop // Rodrigo Isasi, Scott Massing, Vijay Balijaypalli, Drew Raines
ALUMNI CONNECTION
Alumni
IDEO
Its a networking platform that connects ID alumni and students to
answer Q's about putting in practice design methods.PRE-KICKSTARTER
Research
service design
Ethnographic
Its an add-on of the platform that showcases the student
projects for venture capitalists, start-ups and crowd funding
sites. This way projects that focus only on research have a
chance to be taken farther.
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B i M d lC
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The Design Methods Platform
Business Model Canvas
PARTNERS
Students
Alumni
Corporate
Consultants
ID
IIT - Potential IT partner
Media partners -BusinessWeek,
FastCoDesign, DMI, Core77
DMI
KEY RESOURCES
Platform Administration
Business Development
(Subscriptions/Sales/Marketing)
Building Infrastructure
Maintaining CopyRights
Establishing Protocols
VALUE PROPOSITION
A platform offering features,tools and methods to plan,build, share, rate, store, andcurate design projects
Team building tools specic
to design
advance their knowledge/Career/Business.
CUSTOMER SEGMENTS
Professors
Institute of Design
IIT
Prospective Students
Students
Alumni
Content Owners
Consultants
Corporation - summer camp
Corporation - sponsors
Public
KEY ACTIVITES
Professors
Students
Alumni
Content Owners
Consultants
COSTS
Fixed Costs - Systems and Servers to maintain platform.
Variable Costs - Sales, Resources, Advertising, Development and
Professors
Account Managers
CUSTOMERRELATIONSHIPS
Free - student
Subscription - all others
Personal - student, corporationworking face to face at IDinvolving DMP
Automated - online interaction
Dedicated representation -
large corporate partner
CHANNELS
ID curriculum
Online/Internet/Mobile
101 Design Methods Site
REVENUE STREAMS
Subscriptions from Alumni and Design Consultants
Corporate recruiting and job postings
Advertising and Promotion
Corporate sponsorship in design projects
Selling Data
Revenue Streams
Channels
Customer Relationships Customer Segments
Value PropositionsKey ActivitiesKey Partners
Key Resources
Cost Structure
The Business Model CanvasOn:
Iteration:
Designed by: Vijay, Scott, Drew and RodrigoDesigned for: Design Method PlatformDay Month Year
No.
Platform Matainance
Platform AdministrationBusiness Development (Subscrip-
tions/Sales/Marketing)
Building InfrastructureMaitaining CopyRights
Establishing Protocols
Students - Personal and Long Term
Alumni - Automated, subscriptiveand tools for career development
Consultants - Automated, Sub-scriptive, Tools for business devel-
opment
Corporate - Personal, Structure,tools for business development
and knowledge
Professors
Students
AlumniContent Owners
ConsultantsCorporate
A platform that offers features,
tools and methodsfor customers to plan, build,
share, rate, store, andcurate design projects; help
build network or team and
advance their knowledge/Ca-reer/Business.
Students
AlumniCorporate
ConsultantsID
IIT - Potential IT partner
Media partners - BusinessWeek,FastCoDesign, DMI, Core77
DMI
Professors
Students
AlumniContent Owners
Consultants
SeeID
MyiitLinkedIn
101 Design Methods BookSocial Media
Subscriptions from Alumni and Design Consultants for building team/network, in-
formation storage, maintaining profile, and using platform methods.Corporate recruiting and job postings
Advertising and PromotionCorporate sponsorship in design projects
Selling Data
Fixed Costs - Systems and Servers to maintain platform.Variable Costs - Sales, Resources, Adverstising, Development and Professors
Account Managers