Page 1
Using Design Thinking in Innovation and How to Apply it to Your Career
Craig Damlo
2015 PNW AIAA Technical Symposium - Northwest Aerospace at the Forefront of Innovation
Page 2
Agenda:๏Design Thinking Overview๏Aerospace Applications๏Career Applications
Page 3
Traditional Innovation Process
Strategy Brainstorming Development Define Evaluation
Page 4
Traditional Innovation ProcessIDEA
IDEA
IDEA
IDEA
IDEA
IDEA
IDEA
IDEA
IDEA
IDEA
IDEA
IDEA
IDEA
IDEA
IDEA
IDEA
IDEA
IDEA
IDEA
IDEA
IDEAIDEA
Page 5
Traditional Innovation Process
68%
Page 6
“People who design products are experts cursed
by their knowledge, and they can’t imagine what it’s like to be as ignorant as the rest of us.
Chip HeathMade to Stick
Page 7
Design Thinking Process
Page 8
Design Thinking Process
IDEA
IDEA
IDEA
IDEA
IDEA
IDEA
IDEA
IDEA
IDEA
IDEA
IDEA
IDEA
IDEA
IDEA
IDEA
IDEA
IDEA
IDEA
IDEA
IDEA
IDEA
IDEA
IDEA
IDEA
IDEA
IDEAIDEA
IDEA
Page 9
Design Thinking Process
16% 16%
Page 10
The Edges - Proof
Page 11
Empathize
✤Observe✤Engage✤Immerse
Page 12
Define
✤Review✤Focus✤Understand
Page 13
Ideate
✤Brainstorming✤Flare✤Variety
Page 14
Prototype
✤Try✤Explore✤Solve
Page 15
Test
✤Refine✤Learn✤Sample
Page 16
Does it work?Low-Birth-Weight Infant Mortality
Page 17
Embrace
✤Create a cheaper and easier-to-maintain incubator for clinics in Nepal
✤Visit to Nepal found that incubators won’t work; homes don’t have electricity and are long distances to hospital
✤How might we create a baby-warming device that helps parents in remote villages give their dying infants a chance to survive
Page 18
Design Thinking in AerospaceHow Can it be Applied?
Page 19
What’s Missing?
Strategy Brainstorming Development Define Evaluation
Page 20
Test
✤Mockups✤Full size✤Sample
Page 21
Prototype
✤CAD✤Physical
Page 22
Ideate
✤Sketch✤Brainstorm
Page 23
Define
✤RFI?✤RFQ?✤SCD?✤Standards?✤Regulations?
Page 24
Empathize - Who & How
✤Builders✤Operators✤Passengers
Page 25
Why It’s Important
20152010 20202005 2025
Roll OutFirstFlight
Named 787 First
Delivery-9 FirstFlight
-9 FirstDelivery
-10 FirstDelivery
Current Backlog
Public Acknowledgementof iPhone
Roll Out
Launch
3G Launch
4 Launch
5 Launch
5C Launch
6 Launch iMplant
Page 26
Design Thinking in Your CareerReally just career advice
Page 27
Design Thinking
•How do people view you?•How do you see yourself happy?
Page 28
Design Thinking
•What is the job you want?
Page 29
•What can you do to get there?•What training can you take?
Design Thinking
Page 30
Design Thinking
•Write a job description and search for it online
Page 31
•Try other jobs:•Volunteer for projects•Look for internal transfers
Design Thinking
Page 32
Recognize and use the cultural language of your company.
Page 33
Always carry a notebook.Always take notes.
Page 34
Have fun!
32%
3%
23%
42%
Personal Work Commuting Sleep
Page 35
Learn methodologies over procedures.
Page 36
Ask stupid questions.
Page 38
Hack your HR policies.
Page 39
Key Takeaways
•Empathy is key•Design for the edges•Don’t just meet requirements•Solve problems & provide solutions•Try, try, and try again•Learn from your failures
Page 40
Thank you.Any questions?
https://www.linkedin.com/in/craigdamlo