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Using football for HIV/AIDS prevention in Africa

June 2010

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Table of Contents

Introduction..................................................................................... 4!

Context .........................................................................................................................5!

Using football for HIV/AIDS prevention in Africa ........................................................ 6!

Approach......................................................................................... 7!

Methods and Aims of Analysis ..................................................................................... 1!

Presentation Format ..................................................................................................... 8!

Findings.......................................................................................... 8!

Implementation............................................................................. 8!

FINDING 1: Football is an exceptionally flexible platform for HIV prevention in

Africa. ...........................................................................................................................8!

1.1 Football uniquely draws and engages people ..................................................... 9!

1.2 Football is a prevention platform that is adaptable to many types of audiences . 9!

1.3 Football HIV prevention programs can be implemented in places that are

difficult to reach for other types of interventions....................................................... 11!

1.4 Effective football-based programs have easily been replicated in other regions

and countries without major modifications ................................................................ 12!

FINDING 2: Football-based HIV prevention programs uniquely empower and utilize

individuals in the fight against HIV. ........................................................................... 13!

2.1 Coaches .............................................................................................................. 13!

2.2 Peer educators.................................................................................................... 14!

2.3 Professional football coaches and professional footballers ............................... 14!

FINDING 3: Football prevention programs are rooted in the lives of participants. .. 15!

3.1 Social norms........................................................................................................ 17!

3.2 Gender inequality............................................................................................... 18!

3.3 Stigma and discrimination .................................................................................. 20!

3.4 Life skills ............................................................................................................. 21!

3.5 Football programs are therefore comprehensive, bottom-up interventions

employing educational techniques and communication styles that football makes

possible. ..................................................................................................................... 21!

FINDING 4: Widely-implemented prevention programs can be a key means of

teaching correct use of condoms. .............................................................................. 23!

FINDING 5: Evidence is building that football-based HIV prevention programs are

working. ..................................................................................................................... 24!

FINDING 6: Many football programs serve vulnerable groups................................. 24!

Media ........................................................................................ 25!

FINDING 7: Media can put a spotlight on the work and stories of individuals fighting

HIV.............................................................................................................................. 25!

FINDING 8: Football is an excellent platform for transmitting prevention messages

through media. ........................................................................................................... 26!

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8.1 Information about HIV that can promote prevention efforts can be effectively

transmitted to youth using football-themed literature ............................................... 26!

FINDING 9: Media can be a link between implementation and advocacy................ 27!

FINDING 10: Local media, especially local radio stations, have an important role to

play............................................................................................................................. 27!

Advocacy.................................................................................... 28!

FINDING 11: Football is a framework and tool for large-scale yet also locally-based

HIV efforts at prevention. ........................................................................................... 28!

11.1 The potential of a global phenomenon with local reach .................................. 28!

11.2 Social entrepreneurs and expanding organizations have made use of the

football movement’s resources and renown.............................................................. 28!

FINDING 12: Celebrity footballers and coaches can be advocates with

transformative influence. ........................................................................................... 29!

FINDING 13: Football tournaments can be used as testing and stigma reduction

opportunities. ............................................................................................................. 30!

FINDING 14: Football can be a focal point for the delivery of a range of social

services important for the prevention of HIV............................................................. 31!

FINDING 15: Football has had particular success at creating partnerships. ............. 32!

15.1 Partnerships with government.......................................................................... 32!

15.2 Community partnerships .................................................................................. 32!

15.3 Partnerships with healthcare service providers............................................... 32!

Conclusion .................................................................................... 33!

Bibliography.................................................................................. 36!

Annex A......................................................................................... 38!

Profiles ...................................................................................... 38!

Annex B......................................................................................... 54!

Sample Survey............................................................................. 54!

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Football for an HIV-free Generation (F4) partners:

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Approach

Methods and Aims of Analysis

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Presentation Format

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Findings

Implementation

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FINDING 1: Football is an exceptionally flexible platform for HIV

prevention in Africa.

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1.1 Football uniquely draws and engages people

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1.2 Football is a prevention platform that is adaptable to many

types of audiences

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1.3 Football HIV prevention programs can be implemented in

places that are difficult to reach for other types of interventions

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1.4 Effective football-based programs have easily been

replicated in other regions and countries without major

modifications

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FINDING 2: Football-based HIV prevention programs uniquely

empower and utilize individuals in the fight against HIV.

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2.1 Coaches

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!

3.5 Football programs are therefore comprehensive, bottom-up

interventions employing educational techniques and communication

styles that football makes possible.

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!

THE COACH’S STORY

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FINDING 4: Widely-implemented prevention programs can be a key

means of teaching correct use of condoms.

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!

FINDING 5: Evidence is building that football-based HIV prevention

programs are working.

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)D6!#$,6%86!#@--(@%A$%&!./0M;e!!

!

FINDING 6: Many football programs serve vulnerable groups

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)D$#!8-$#$#M!!

!

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)68D%$f@6#H!+%A!$%)6-56-#(%+,!#B$,,#M!

!

Media

!

!

FINDING 7: Media can put a spotlight on the work and stories of

individuals fighting HIV.

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!

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+&+$%#)!./0M!

!

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8(%'6-6%86!$%!P(%A(%M!!

!

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!

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FINDING 8: Football is an excellent platform for transmitting

prevention messages through media.

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!

8.1 Information about HIV that can promote prevention efforts can be

effectively transmitted to youth using football-themed literature

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!

:b!

FINDING 9: Media can be a link between implementation and

advocacy

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!

!

FINDING 10: Local media, especially local radio stations, have an

important role to play

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!

:d!

!

Advocacy

!

!

FINDING 11: Football is a framework and tool for large-scale yet also

locally-based HIV efforts at prevention.

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11.1 The potential of a global phenomenon with local reach

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!

11.2 Social entrepreneurs and expanding organizations have made

use of the football movement’s resources and renown.

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!

FINDING 12: Celebrity footballers and coaches can be advocates with

transformative influence.

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FINDING 13: Football tournaments can be used as testing and stigma

reduction opportunities.

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FINDING 14: Football can be a focal point for the delivery of a range of

social services important for the prevention of HIV.

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FINDING 15: Football has had particular success at creating

partnerships.!

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15.1 Partnerships with government

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Bibliography

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;M "T2/34!:__<!X65(-)!(%!)D6!>,(*+,!./012/34!Y5$A6E$8O!<)D!>,(*+,!X65(-)M!>6%67+H!

"T2/34H!:__<M!

<M X(##H!3MH!3$8BH!jMH!=6-&@#(%H!iMH!"#$%$&'(&)!*+,-.+/0!(&!123&)!4$245$6!7!818'$97'(:!

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Annex A

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Annex B

Sample Survey

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