using gamification to care environment
DESCRIPTION
Using game techniques and game mechanics to increase people's engagement with the environmentTRANSCRIPT
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a Green ideaamificationreat
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traffic
big citiesfossil fuels
world population
industry
deforestation
pesticide
chemicalsclimate change
economic, social & environment losses, increasing social inequality between zones and increasing the gap between rich & poor
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ECOEMBES is a Spanish organization that cares for the environment through recycling and eco-design packaging.
It make possible that plastic container, cans and briks (yellow container) and cartons and papers (blue container) may have a second life
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domestic containers
2013 environment savings
15,8 MILLIONS MWH ENERGY
13,8 MILLIONS TONS OF CO2 375 MILLIONS M3 WATER
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data are so good but…
WE CAN IMPROVE THEM
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game mechanics: points
a point can be given for any good habit or action related to care environment
to buy products which containers are respectful with environment = 1 pointto recycle a can = 1 point
to recycle a brik = 2 pointsto recycle a plastic bottle = 3 points
to fold carton boxes before deposit them into blue container = 3 pointsto reuse plastic bag = 1 point
to deposit 1L used oil into clean point = 10 points
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game mechanics: leaderboard
a social not absolute leaderboard that allows users to interact & to compete with their Facebook friends
ME – 1530 points
M. Theresia von Paradis – 2730 points
Ignace Joseph Pleyel – 3010 points
Jacob Obrecht – 1030 points
Philippe Verdelot – 920 points
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game mechanics: rewards
with proper and thoughtful design, rewards program can be very effective in providing optimal motivations for driving engagement
fixed action rewards (earned lunch)first 100 points -> user receive The Recycle Team manual1500 points -> user receive The Recycle Team T-shirt
random rewards (mystery box)2500 points -> user receive a mystery box with a surprise gift
Sudden rewards (easter eggs)when system determine, user receive a reward, for example 1000 extra points
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conclusion
… moreover, it’s becoming harder and harder task…
… that’s why the people engagement is so important
gamification help us to achieve that engagement
the maintenance of the Earth and the environment is a task of everyone…