An  infographic  is  worth  a  1000  words…  Cameron  Pegg,  Execu0ve  Adviser  (Engagement),  Griffith  University  

Higher  Ed  Content  Conference  ~  #HECO16  

Humans have always been drawn to visual storytelling

#HECO16  @ghostwhowrites  

Images  engage  the  imagina0on,    and  encourage  interac>on  

Universi0es  are  driven  by  data,  but  we  oAen  overlook  it  in  our  storytelling  (or  are  too  scared  to  use  it)    

THE

BIG Infographics  can  help  you  engage  with  audiences  to  answer  these  

QUESTIONS

WHAT IS HAPPENING?

HOW DOES IT HAPPEN?

WHY IS IT HAPPENING?

#HECO16  @ghostwhowrites  

FROM  TOMORROW  –  Use  the  WHAT,  HOW,  WHY  test  when  draAing  ANY  content  (a  media  release,  internal  memo,  university  magazine  story,  donor  report  etc).  Could  this  story  be  told  beOer  with  an  infographic?    

WHAT HOW WHY

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Infographics    help  your  viewers  connect  the  dots  

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YOU HAVE CHOICES

Which  infographic  format  is    right  for  you?      

The visualised article

•  A  good  place  to  start  experimen0ng    •  An  illustrated  “dot  point”  (or  series  of  them)  •  Provides  an  at-­‐a-­‐glance  summary  of  an  issue,  piece  or  research,  or  case  for  support  

#HECO16  @ghostwhowrites  

This  is  what  an  Australian  university  recently  sent  to  its  alumni  to  explain  a  controversial  development  on  the  doorstep  of  one  of  their  heritage  buildings  

   

TRADITIONAL RESEARCH…

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One  of  the  key  findings  becomes  a  visualised  ar0cle    

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A  smart  visualised  ar0cle  can  bring  previously  unknown  issues    into  focus    

KEEP IT SIMPLE Another  easy  infographic  format  -­‐  the  0meline    

#HECO16  @ghostwhowrites  

             

A DIFFENT KIND OF

Imagine  the  engaging  content  from  film  studies,  literature,  history,  classics,  music  and  the  like  that  lends  itself  to  this  format  

TIMELINE ...

             

THE “VERSUS” OR

A  good  format  for  ar0cula0ng  poli0cal  issues  and  debates…  

COMPARISON

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Par0cularly  good  for  exploring  mul0-­‐dimensional  health  and  popula0on-­‐related  research    

INFOGRAPHIC THE GRAPH-ON-GRAPH

Use  this  format  to  dissect  big  issues  as  they  explode  in  the  news  cycle.  Layer  informa0on  from  reputable  sources  (including  your  own  academics).  How  can  your  ins0tu0on  INFORM  the  conversa0on?  Aim  to  be  the  one  whose  content  is  TRUSTED  and  SHARED.      News  is  dynamic,  but  many  events  are  foreseeable  -­‐  use  editorial  calendars  to  plan  engaging  infographics  for  major  holidays,  known  events,  and  anniversaries.  

INFOGRAPHIC THE GRAPH-ON-GRAPH

#HECO16  @ghostwhowrites  

             

You  are  SORTING  and  SIFTING  informa0on  to  show  PATTERNS.  Have  fun!      

INFOGRAPHIC THE TAXONOMY

             

What  a  great  alumni  magazine  feature  this  would  be!    

INFOGRAPHICS ARE GOOD FOR EXPLORING

RELATIONSHIPS

“How  MIT  brains  run  the  world’s  economy”  

AIM TO BE AN  

EXPLAINER

FOR CREATING ENGAGING INFOGRAPHICS

TIPS

CONNECT THE  DOTS  OF  AN  ISSUE  

TELL A

STORY

DO  SO  IN  A  

TIMELY  MANNER  

REFLECT ON  SUCCESSFUL  CONTENT  AND  TRY  TO  RECREATE  IT  

#HECO16  @ghostwhowrites  

YOU CAN REMEMBER BRAINSTORM A GREAT INFOGRAPHIC AT ANY TIME...

Taken on board a Virgin Australia flight and shared on Twitter!