using instagram and pinterest to expand your brand

21
Using Instagram & Pinterest to Expand Your Brand Chisa D. Pennix-Brown, MBA

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Using Instagram & Pinterest to Expand Your Brand

Chisa D. Pennix-Brown, MBA

Welcome & Agenda • Please turn phones to silent or

vibrate • Ask questions• Facilitator & Introductions

• Join the Email List at

http://eepurl.com/tq3Xj

3 Choices to Make

1. Bootstrap it: Do it on your own2. Export: Let someone take over 3. Learn from an Expert & decide what

you can delegate to someone else

What is Instagram?

Instagram is a photo sharing application that allows you to

share pictures. 

200+Million Users

37%18-29 years old

68% Female32% Male

Instagram Requirements

You need to have an iPhoneAndroid or Windows Phone to Access and

Download the Application.

Instagram Goals

1. Your Profile: Photography & Visual Voice

2. Your Content: Decide on Themes

3.Your Audience: How to Grow4. Your Marketing: Your End Game

Target Audience

Build an audience that allows youincrease brand awareness.

Engagement & Find people that willbuy what you are selling.

Profile

Use all the space provided to create a unique ABOUT section that provides

insight into you & your brand. Insert a URL that’s relevant!

Posting

Always write a description with your posts, AND use HASHTAGS!

2-3 POSTS PER DAY1-5 HASHTAGS PER POST

What to Post on Instagram?

Behind the ScenesSelfiesQuotesMemesVideos

Daily Life Scenery

Theme DaysEvents

Products & Services

Show people what you do and how you do it to increase engagement.

Partners, Employees, Experiences

What is Pinterest?

Instagram is a photo sharing application that allows you to

share pictures. 

2.2 Million Active Users

80% Women 20% Men

36% of Pins w. Prices Get More

Likes

What to Pin?

Logos Your GraphicsBrand Symbols Your Photos

Announcements Things that relateEvents Things customers

might like

Anatomy of a Good Pin

1. Clear Image

2. Concise Message

3. Hashtags/Keywords

4. Call to Action

5. Clickable Link

6. Share to Other Social

Outlets3

2

1

45

6

Hashtags in Pinterest

• People use the hashtag symbol # before a

relevant keyword or phrase (no spaces) to

categorize Pins.

• Clicking on a hashtagged word in any message

shows you all other Pins marked with that

keyword.

• Hashtags can occur anywhere in the Post.

• They will show up on other social media outlets.

Create Pinterest Boards

Pinterest Boards allow you to categorize

the things that you pin.

Pinterest tools

• RaffleCopter.com

• ViralTag.com

• TailwindApp.com

Editorial Calendar for the Week /Month

• Post Relevant Videos

• Offer an exclusive promotion

• Give a behind-the-scenes

look at your business

• Create a series of helpful tips

• Feature industry infographics

• Use quotes & Daily

Affirmations

Monday

Tuesday

Wednesday

Thursday

Friday

Sat/Sun

Week 1

Week 2

Week 3

Week 4

Special Color of the Month that is relevant to the business or trends

What is Your Show Up & Show Out! Moment?

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