using instagram to market parks & recreation
DESCRIPTION
Presentation given during the 2014 North Carolina Parks & Recreation Association's annual conference in Wilmington, NC.TRANSCRIPT
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Strike a Pose: Become an
September 22, 2014
InstaPro on
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Get these slides here:http://sarahtpage.com/NCParks-Rec/
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Step 1:Open Instagram /
Take a photo
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Step 2:Add
#NCInstagram tag
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Step 3: Upload to Instagram
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Step 4: Stay tuned
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is no dummy.
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• More than 60 million photos are uploaded every day
• Over 20 billion photos shared
• 200 million monthly active users
• 1.6 billion likes daily• 1000 comments per
second
Source: Instagram Press; Social Fresh
Photo: WindKoh on Flickr
Here’s Why:
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Apply Instagram Filters
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From this … … to this!
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Is Instagram Right for You?
Source: Pew Research Center (2013 update)
• 17% of Internet users are on Instagram
• 20% of women use Instagram vs 15% of men
• Age• Ages 18-29 = 37%• Ages 30-49 = 18%• Ages 50-64 = 6%• Ages 65+ = 1%
• Race/Ethnicity• White = 12%• Black = 34%• Hispanic = 23%
• Geography• Urban = 22%• Suburban = 18%• Rural = 6%
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Instagram Content - Photos
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Tips for Better Instagram Photography
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Shoot in the Golden Hour
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Get Closer
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Change Your Perspective
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Use Text Overlays
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Use the Rule of Thirds
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Use Leading Lines
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Try Interesting Angles
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Instagram for Parks & Recreation:Best Practices
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1. Show Us the Fun!
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2. Show Us What We Can DO
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3. Take Us Behind the Scenes
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Take Us Behind the Scenes
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4. Introduce Your Staff
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6. Show Off Your Programs
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7. Show Us Your Facilities
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8. Show Us Your Projects
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9. Educate Us
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10. Promote Special Events
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11. Show Us You’re Dog Friendly
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12. Follow Popular Memes (#TBT)
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13. Add User-generated Content
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Showcase User-Generated Content
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14. Create Photo Opps – Encourage Sharing
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15. Use Hashtags
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16. Host a Contest
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17. Make It Fun!
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Setting Up Your Account
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1. Download the Instagram app from the iTunes App Store or the Droid Google Play Store
Set Up Your Account
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2. Click “Register” to create a new account
Set Up Your Account
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3. Create a user name and password
Set Up Your Account
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4. Find Facebook friends
Set Up Your Account
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5. Edit your profile and add a bio
Set Up Your Account
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6. Connect to social
Set Up Your Account
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6. Connect to social (cont’d)
Set Up Your Account
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7. Follow users
Set Up Your Account
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8. Capture or upload a photo
Using Instagram
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9. Scale and crop
Using Instagram
Pinch, enlarge, and drag
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10. Add filters
Using Instagram
Filters
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11. Add borders
Using Instagram
Border
Border
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12. Add special effects
Using Instagram
Special effects
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13. Complete photo information and share
Using Instagram
Add a caption & hashtag
Tag a user
Add a location
Share on social networks
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Can I Help?
Call Me!
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