using linkedin for your business or utility
DESCRIPTION
The focus of this presentation is to introduce professionals in the water distribution and treatment industry to LinkedIn - an online professional networking site. This presentation was developed for an Illinois AWWA Webinar given Jan. 27, 2010.TRANSCRIPT
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Using LinkedIn
Pamela Broviak, PE
for yourBusiness or Utility
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What is LinkedIn?
“LinkedIn is an interconnected
network of experienced
professionals from around the world, representing 170
industries and 200 countries.”
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What is LinkedIn?
Professional Network customized by you
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Why should you join LinkedIn?
• Establish your professional identity• Meet other professionals in your industry• Hire and be hired• Learn stuff• Promote yourself, your company, your
events
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Why should you join LinkedIn?
How can 55 million people be wrong?
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How to Get Your Very Own LinkedIn Account
Fill out the form on LinkedIn’s Home Page at
http://www.linkedin.com.
Click the Green “Join Now” Button.
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I’m in! Now What?Fill out your profile
• Name• Job Title• Location/Industry• Photo• Status• Employment• Education• Websites• Twitter• Profile URL• Summary
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Profile Enhancements
• Summary
• ApplicationsSlideshareBlogEventsPolls
• Recommendations
• Groups
• Honors & Awards
• Personal Information
• Contact Settings
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Group Up!
• Group Suggestions:
Search for Groups – you can join up to 50
Illinois Section American Water Works Association
American Water Works Association
ILWARN
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Group Up!
• News
• Discussions
• Jobs
• Subgroups
• Check out Members
• Updates to your e-mail
• Events
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Making Contact!
Invite people you know to connect
Used “Advanced” search to find
colleagues near you
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Making Contact!
Hover over the name of
someone you know and you are offered the choice to “Add to Network”
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Making Contact!
By visiting the person’s profile, you can find out more about their background and how you might
already be connected
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CAUTION!
“seeking to connect to someone a user does not know or to use LinkedIn as a means of
generating revenue through the sale of contacts or information to others is strictly
prohibited and is in violation of this agreement.”
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Don’t try to connect to people you don’t know
What does this mean?
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Hire or Be Hired?
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Hire or Be Hired?
You can also post jobs for a
fee
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Promote your Events?
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Establish yourself as an industry leader
By posting questions
and providing answers to
others questions
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Establish yourself as an industry leader
• Also by participating in discussions
• Developing an interesting profile with apps showing your blog and presentations
• Posting industry news
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Promote Your Company
Establish a company or agency page
• Employees• Stats• Company News
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Go Pro
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Tips• Add links to your LinkedIn Profile in your e-
mail signature• Add a link to your LinkedIn Profile on your
blog• Add a link to your LinkedIn Profile on your
business card• Allow your profile to be public and “full view”• Check profiles of those you want to hire or
those you want to work for
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Contact Information:
Pam Broviak, PECity of [email protected]
Twitter: http://www.twitter.com/pbroviakSecond Life: Pam Renoir, CivilE Writer, Pam OckSkype: pam.renoirBlog: http://www.publicworksgroup.com/blogLinkedIn & other networks: Pam BroviakSlides at: http://www.slideshare.net/publicworksgroup
TRADITIONAL
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