using linkedin to accelerate growth and recognize talent · linkedin post: publish a “post”...
TRANSCRIPT
Using LinkedIn to Accelerate Growth and Recognize Talent
Dave Meissner, Kryterion, Inc. Christine Yoshida, Enlitefy, Inc.
Over view
9/11/2015 2
L i n k e d I n M e m b e r s h i p
9/11/2015 3
Source: LinkedIn Newsroom, About Us,
September 9, 2015
More than 60 Million LinkedIn Users in Europe
Cer tification Program Lifecycle
Define your
strategy
Build learning content
Launch your
program
Grow reach and
loyalty
Show value and
impact
Use LinkedIn for market research
Use LinkedIn to recruit and recognize SMEs
Use LinkedIn for quick, easy, low-cost launches
Use LinkedIn data to show
impact
Use LinkedIn to maintain a
steady drum beat
Use LinkedIn for market research ▪ Advanced
Search: (demo) ▪ For target
audience definition, job description requirements, competitor certifications held
▪ Groups: (demo) ▪ To identify key
industry groups and ecosystem activity, concerns
Defining Your Cer tification Program Strategy
Use LinkedIn to recruit and recognize SMEs ▪ Connections and Groups: (demo) ▪ For Recruiting SMEs
▪ Private groups, Projects on Profile: ▪ For recognizing SMEs
Building Your Exams
Use LinkedIn for quick, low-cost launches ▪ Company Blog:
▪ For launch announcements and links to blogs, webinars, microsites
▪ LinkedIn Post: ▪ Publish a “Post” article
▪ Ask your CEO to “share” the post
▪ Add to Profile: (Demo) ▪ For Digital Badges (Demo)
▪ Certification Private Group: ▪ A perk for certified individuals
Launching Your Cer tification Program
C e r t i f i c a t i o n C o m p a n y L a u n c h B l o g E x a m p l e
Use LinkedIn to maintain a steady drum beat ▪ Showcase Page: ▪ For engagement, ongoing updates, shares,
announcements
▪ Certification Private Group: ▪ Moderation and Publishing Schedule
▪ Long-Form Posts: ▪ For regular SME/ Evangelist posts
Growing Your Program’s Reach and Engagement
C e r t i f i c a t i o n S h o w c a s e P a g e E x a m p l e
C e r t i f i c a t i o n d r u m b e a t e x a m p l e
Use data to show impact ▪ System integration: ▪ For correlating certification completion with customer
success metrics such as engagement and retention
▪ Add To Profile rank: ▪ For tracking certification badge display metrics ▪ Only available for top 1000 certifications on LinkedIn
▪ Jobs Advanced Search results: ▪ To track certification mentions in job descriptions
▪ Certification Group Analytics: ▪ To measure online community health
Showing the Value of Your Cer tification Program
5 things to do with LinkedIn: ▪ Supplement market research. (Slide 5) ▪ Recruit and recognize SMEs.(Slide 6) ▪ Launch quickly at low/no cost. (Slide 7) ▪ Maintain a steady drum beat. (Slide 8) ▪ Use data to show impact. (Slide 14)
Summar y
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Christine M. Yoshida, Ed.D. President and Principal Consultant
David A. Meissner Chief Operating Officer
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