using marketing automation technology to strengthen advocacy efforts
TRANSCRIPT
Using Marketing Automation Technology to Strengthen Advocacy Efforts
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Agenda
• What exactly is Marketing Automation?
• Work smarter, not harder
• Think outside of the box
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What exactly is Marketing Automation?
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Software designed to streamline marketing tasks to increase efficiency and effectiveness
Its not just about automating an email series
Personas ScoringBehavior recognitionPersonalization
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Why automate?
Efficiency
Dynamic
Relevancy
Customized Experience
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Customize the experience
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Work Smarter, Not Harder
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360°Customer View
Database Profile
Website Activity
Email Response
Online Community
Customer
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Personalized Targeting
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Target Group Creation
Website activity
Member / Donor data
Email response activity
Online Community activity
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Membership Management
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Call For Action
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Web Activity
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Think Outside the Box
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Ideas to make you a hero
Combine lapsed member data with recent website activity
Follow up on transactions started but not completed
Identify, fast track and convert high value leads
Customize messages based on content adoption
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Score based on whats important
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Tailor based on age
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What matters most?
Campaigns based on local efforts
Online community involvement
Calls for local representatives
Use subscriber data to connect emotionally
