using media as a tool for behavior change by al is on productions - tandaa symposium may 2010

Upload: ict-authority

Post on 30-May-2018

215 views

Category:

Documents


0 download

TRANSCRIPT

  • 8/9/2019 Using media as a tool for Behavior Change by Al Is On Productions - Tandaa Symposium May 2010

    1/16

  • 8/9/2019 Using media as a tool for Behavior Change by Al Is On Productions - Tandaa Symposium May 2010

    2/16

    OUR MISSION

    media as a catalystfor impact-full behavioral

    change

  • 8/9/2019 Using media as a tool for Behavior Change by Al Is On Productions - Tandaa Symposium May 2010

    3/16

    OBJECTIVES

    To DRAMATISE and PERSONALISE qualities thatmake good or bad

    To create a LANGUAGE for discussing issues

    To SHOW and INFORM

    To INSPIRE and EMPOWER

    To ENGAGE and ENTERTAIN the audience

  • 8/9/2019 Using media as a tool for Behavior Change by Al Is On Productions - Tandaa Symposium May 2010

    4/16

  • 8/9/2019 Using media as a tool for Behavior Change by Al Is On Productions - Tandaa Symposium May 2010

    5/16

    HEALTH

    PERI URBAN/RURAL AUDIENCE

  • 8/9/2019 Using media as a tool for Behavior Change by Al Is On Productions - Tandaa Symposium May 2010

    6/16

    SIRI

  • 8/9/2019 Using media as a tool for Behavior Change by Al Is On Productions - Tandaa Symposium May 2010

    7/16

    Half hour local drama

    Setting

    HIV Prevention - C&T,

    PMTCT, CSP, VMC, &

    SGBV

    Family Planning -Myths

    & Misconceptions

    Uptake of health

    facilities & perceptions

  • 8/9/2019 Using media as a tool for Behavior Change by Al Is On Productions - Tandaa Symposium May 2010

    8/16

    TOM & BETH

    Breaking stereotypes

    Importance of spousalsupport Condom

    Disclosure

    Denial and recklessbehaviour

    Treatment for an expectantmother and home based care

    Stigma and discrimination

  • 8/9/2019 Using media as a tool for Behavior Change by Al Is On Productions - Tandaa Symposium May 2010

    9/16

  • 8/9/2019 Using media as a tool for Behavior Change by Al Is On Productions - Tandaa Symposium May 2010

    10/16

    MULTI- MEDIA

  • 8/9/2019 Using media as a tool for Behavior Change by Al Is On Productions - Tandaa Symposium May 2010

    11/16

    FEEDBACK

    SMS/EMAIL

    SIRI' encouraging, xters highly influential and educative

    pls keep the pot boiling. 4 my case i will also go 4 the test.

    Festus from Kabarnet

    Nice and educative. fresh briliant actors

    Best production localy.its awesome.wel done SIRI crew!

    I'd never watchd siri before,congrats,tiz very

    entertaining,informative,n relevant.tiz great 2 see that t.v

    is keepn it real abt taboo topics.luvd it-wanjiru

    SOCIALNETWORKS

  • 8/9/2019 Using media as a tool for Behavior Change by Al Is On Productions - Tandaa Symposium May 2010

    12/16

    HEALTH

    URBAN YOUTH

  • 8/9/2019 Using media as a tool for Behavior Change by Al Is On Productions - Tandaa Symposium May 2010

    13/16

    SHUGATrilogy

    Understanding target

    audience

    Styling & aesthetics

    Use of digital media &

    Social networks;Website, Email, Blogs,

    Facebook, Twitter , You

    Tube

  • 8/9/2019 Using media as a tool for Behavior Change by Al Is On Productions - Tandaa Symposium May 2010

    14/16

    EDUCATION

  • 8/9/2019 Using media as a tool for Behavior Change by Al Is On Productions - Tandaa Symposium May 2010

    15/16

    ZAINAFRICACHALLENGEHour long intellectual game

    show across Africa in 8Countries

    Emphasis of importance of

    education in Africa

    To inspire youth & an

    experience of a lifetime

    Platform to show case brain

    potential & universitiesacross the continent

    Challenge quality of

    education

  • 8/9/2019 Using media as a tool for Behavior Change by Al Is On Productions - Tandaa Symposium May 2010

    16/16

    Thank You