using online technology to boost your business
DESCRIPTION
A Triathlon America presentation by Ben Greenfield. For more direction and guidance visit http://www.trainfortopdollar.com and http://www.superhumancoach.comTRANSCRIPT
Using Online Technology to Boost Your Business
By Ben Greenfield
2 Easy Steps To Instantly Transform Yourself From Social Media Dinosaur to Extremely Competent
Online Ninja.
The Two Steps…
1. Make Content.
2. Share Content.
Meet Moo.
Sample Sales Week
Content Is King.
The Big Three
1. Articles2. Audios3. Videos
Articles:
Blog Wordpress Thesis theme Plugins
SEO By Yoast IntenseDebate WP Touch OnSwipe Sexy
Bookmarks
Don’t Have A Blog?
Automated Distribution Unique Article Wizard
Physical Distribution EzineArticles Wellsphere Triathlon Websites Club/Team
Newsletters
Moo’s Flash: You Can Turn Your Articles/Blog Into A Product.
Audios
Podcast Garageband/Audacity Libsyn (not Amazon) Powerpress plugin (in
Wordpress) Podcast Directories at
Podcast411.com Live Events
Moo’s Flash: Don’t Have A Podcast? Be A Guest.
Videos
Easy Setup GreenScreen video
studio (Chromakey) Sony Bluetooth
microphone iMovie Video Directories
(OneLoad or Traffic Geyser)
Moo’s Flash: You Don’t Have To Be On Video – Use Powerpoint + Camtasia
Sharing Content: Social Media
Big Five 1. Twitter 2. Facebook 3. Google+ 4. LinkedIn 5. E-Mail
Automation: Hootsuite
Tracking: Klout
Use Twitter for…
Sharing Content “I just released this video, check it out:
“
Asking Questions & Answering Questions What frustrates you most about
wetsuits?
Sharing Cotent: Social Media
Use Facebook for…
Sharing Content Upload or link to existing videos, audios or blog
posts
Conversations & Contests. How many of you did Ironman Wisconsin this
weekend? How’d it go? Write a caption for this photo! Best caption gets a
free e-book.
Customer Support & Education
Use Google+ for…
Sharing Content
Mini-Blogs
Use LinkedIn…
Sharing BUSINESS Content
Networking
Hiring/Applying
Moo’s Flash: Use Posterous.
Use E-Mail for…
Sharing Content
Special Offers (in moderation)
Sharing Content: E-Mail
Distribution 1shoppingcart MailChimp ConstantContact
List Opt-In With Special Offer
Sharing Content: E-Mail
Headline Odd numbers (37 Ways To Become A Better
Biker) Question (Do You Make This Transition
Mistake?) Percentages (99% Of Triathletes Do This
Wrong) Video (Choosing A Triathlon Shoe [video])