Using Pay per Call Networks for Best Advertisement

Pay per call online services are basically a performance-based advertising model quite similar to the pay per click online advertising.

This advertising was introduced in the US in 2004 has gained immense popularity among local businesses as well as high-value purchases that require customers to have direct consultation with the sellers before a deal is finalized.

This is one of the best ways in which potential customers can get connected via a phone call to various advertisers, even those who do not own a website but want to capitalize on the growing use of smart phones. Pay per call online services operations.

A typical advertisement in this model will have a title and a brief description but in the place of a web site URL, a pay-per-call mode toll free number is provided to people who want to reach the vendor. By sorting client queries that contain keywords in a particular ad that ad is displayed.

Interested clients then make a call to the toll free number, which gets redirected to the vendor’s actual number and direct contact is easily established between the vendor ,his/her sales department, and the potential customer/client.

Advantages of pay per call online services

The high success rate of pay per call online services is due to its various advantages over the other conventional methods of advertising that had many drawbacks and had limited reach and impact comparatively. The main advantages of these services are:

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Direct Interaction with the client - Unlike a pay per click campaign a potential customer gets to a website but this cannot ensure more business.

However in a phone call the interaction is more direct and can be used as an opportunity by the advertiser to convince the client/customer to clinch the deal. Prompt tracking of callers.

— The direct interaction with people, who approach an advertiser through the ads, allows the advertiser to determine instantly whether a successful sale was made or not.

Good pay per call online services use advanced software that helps to track a ROl. Internet visibility for those without a website- Several small sized businesses cannot afford to maintain a web site or in some cases their clients may be limited to a small local crowd for which a web site could prove to be a useless and futile extra expense. A pay-per-call campaign can hugely benefit them.

The advertiser using this model only has to pay when a call is received and not otherwise. How much an advertiser pays can be decided by him at the bidding at the beginning of a campaign. Depending on the bidding billing could vary.

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