using scoring in your salsa headquarters
DESCRIPTION
Building scoring algorithms to identify and target your most and least active supporters.TRANSCRIPT
Using Scoring in Your Salsa
HeadquartersJason Zanon | Salsa Labs
Garth Moore | 1Sky
How to find and use Scoring• Installing and Configuring Scoring
• Building a Scoring Algorithm
• Querying with Scoring
• Building Reports with Scoring
How to Access Scoring
How to Access Scoring
How to Access Scoring
How to find and use Scoring• Installing and Configuring Scoring
• Building a Scoring Algorithm
• Querying with Scoring
• Building Reports with Scoring
Building a Scoring Algorithm
http://www.flickr.com/photos/marypaulose/292958188/
Mary’s Donations
Score
Mary’sActionsScore
DonationsScoring
Algorithm
ActionsScoring
Algorithm
Scoring Entry
Scoring Entry
Scoring Entry
Scoring Entry
2.58
0.3
Building a Scoring Algorithm
Building a Scoring Algorithm
http://www.flickr.com/photos/marypaulose/292958188/
Mary’s Donations
Score
Mary’sActionsScore
DonationsScoring
Algorithm
ActionsScoring
Algorithm
Scoring Entry
Scoring Entry
Scoring Entry
Scoring Entry
2.58
0.3
• Multiplier: the initial point value of the scored instance
• Halflife: the speed at which the scored instance "decays” and loses value
• Minimum Value: the "floor" of the lowest value (which might be zero) the scored instance will retain
• Expiration: the amount of time after which the scored instance will drop to the minimum value
Building a Scoring Algorithm
Building a Scoring Algorithm
• Multiplier: the initial point value of the scored instance
• Halflife: the speed at which the scored instance "decays” and loses value
• Minimum Value: the "floor" of the lowest value (which might be zero) the scored instance will retain
• Expiration: the amount of time after which the scored instance will drop to the minimum value
Building a Scoring Algorithm
Building a Scoring AlgorithmA few objects (Salsa tables) to consider using
• donation Gives a score for every instance of a donation -- regardless of amount
• link track Scores for every click-through on a Salsa email blast.
• recurring donation Gives a score to a supporter for submitting a recurring donation, regardless of amount or payment schedule.
• supporter Immediate score to every supporter for his or her initial signup.
• supporter action Value for every action (write-your-rep, etc.) taken.
• supporter event Gives a score for any supporter registering to attend an event (either your own, or a Salsa distributed event conducted by another supporter).
• supporter letter Credits for every letter-to-the-editor (LTE) action taken.
• Documentation at
http://salsacommons.org/o/8001/p/salsa/web/wiki/public/?
reference=Scoring
Building a Scoring Algorithm
How to find and use Scoring• Installing and Configuring Scoring
• Building a Scoring Algorithm
• Querying with Scoring
• Building Reports with Scoring
Using a Scoring Algorithm: Queries
Using a Scoring Algorithm: Queries
Using a Scoring Algorithm: Queries
How to find and use Scoring• Installing and Configuring Scoring
• Building a Scoring Algorithm
• Querying with Scoring
• Building Reports with Scoring
Using a Scoring Algorithm: Reports
Using a Scoring Algorithm: Reports
Using a Scoring Algorithm: Reports
Contact Us:Salsa Labs, Inc.1700 Connecticut Ave NWSuite 403Washington DC 20009202.558.2807