using social media & communication tools to grow your golf business
DESCRIPTION
This presentation was made to the New England PGA on February 3, 2014. How to effectively use new communication tools to grow your golf and teaching business.TRANSCRIPT
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Using New Communication Tools to Grow Your Business & Value
Presented by Alex Pedicini & Krishna Ramchandran, UbersenseFebruary 3, 2014
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Agenda
1) Why these are important
2) Overview of tools
3) Using these tools in practice
4) Real life examples
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About Ubersense
• Based in Boston
• Free video analysis app for iPhone/iPad
•Downloaded over 2m times
• Record, Analyze, Share video instantly
• Compare swings to PGA players
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Overview
Most Important thing:
Be where your clients are!
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By the Numbers
• Facebook: 1.19 billion active users
• Google+: 540 million
• LinkedIn: 259 million
• Twitter: 232 million
• Instagram: 150 million
source: http://dustn.tv/active-users-2013/
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By the Numbers
• 56% of Americans own a smartphone
• 34% own a tablet
• This means we are connected 24/7
source: http://www.brandwatch.com/2013/06/smartphone-and-tablet-use-continues-to-rise-the-stats/
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Email: Marketing & Newsletters
• MailChimp, Constant Contact & other services.
• Collect emails from clients in person or on your website.
• Send tips, promos, etc.
• Remember mobile-friendly
• Always include links to your website and social media channels
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• Setup a Facebook page
• Media-rich content
• Invite friends, family clients
• Broadcast medium
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• Create handle (ex. @AlexPediGolf)
• Begin by following favorite golfers, brands, commentators, writers
• Follow others in industry and clients
• Two-way conversations
• Way to acquire & reach potential new clients
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YouTube
• 6 billion hours of video watched each month
• Easy to upload and share videos from the platform
• Great to build recognition & thought leadership
• Production value is important
• Video can be a challenging platform
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Ubersense
• Additional value by sending lesson reviews & recaps
• Email directly to clients
• Possibility of incremental revenue through ‘Remote lessons’
• Post drills to gain international exposure
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Goals
• Add and create value to your followers.
• Grow your online profile
• Engage with new and existing clients
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Grow your following
• ‘If you build it they will come’ is false
• Use your existing customer base
• Ask friends/family
• Offers promos
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Engagement
Engaging with followers is essential.
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Ways to Engage
• Know your audience
• Be personal
• Provide tips
• Curate content
• Answer & ask questions
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Examples
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Examples
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Examples
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Takeaways
• It takes time & effort
• Focus on 1 or 2 platforms first
• Be authentic & craft your message
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ROI
• Better communication w/ clients = better retention
• Ability to reach new audience = new clients