using social media for outreach and engagement in latino communities
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Using Social Media for Outreach and Engagement in Latino CommunitiesLee Aase (@LeeAase) Director, Mayo Clinic Center for Social Media
March 28, 2015
Mayo Clinic’s Original Social Networkers
Mayo Clinic’s Social Media Journey
Early Adopters*◦ 2005 – Podcasting◦ 2007 – Facebook◦ 2008 – YouTube, Twitter, Blogging
PR staff doing our job more effectively and facilitating MD engagement
*In the health care context
Taking Advantage of Revolutionary Tools
Case Study: Improving Media Relations
Case Study: Improving Media Relations
Case Study: Improving Media Relations
Case Study: Ruben Mesa, M.D.
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Unique Myelofibrosis Patients
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Mayo Clinic Center for Social Media
The Mayo Clinic Center for Social Media exists to improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader, deeper engagement in social media by hospitals, medical professionals and patients.
Mission: Bring the Social Media Revolution to Health Care, contributing to health and well-being for people everywhere
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Grand Rounds en Español
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Historias Mayo
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Social Media Health Network (SMHN)
Membership group associated with MCCSMProviding Mayo Clinic social media training
and resources to colleagues in health careGathering interested peers to learn together
and share best practices in member community site and events◦ Social Media Residency (One-day immersion course)◦ Social Media Summit, June 15-18, in Rochester, Minn.◦ First International Summit in Brisbane, Australia in
September.
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A Catalyst for Social Media in Health Care
