using social media for support, outreach, and accountability after weight loss surgery
TRANSCRIPT
Using Social Media forWeight Loss Support,
Outreach, and Accountability
Nicole Bullockwww.beautyandthebypass.com@beautyandbypass#OH2013
About Me
• Lap RNY 2/7/12• Highest weight: 373.3• Current weight: 243.0• Surgeon: Dr. Sherman
Smith at Rocky Mountain Associated Physicians in Salt Lake City
A Tale of Two Personas
• Cute Culture Chick - @cuteculturechic• Beauty and the Bypass - @beautyandbypass
Blogging
Facebook Fan Page• Weight loss updates• Non-scale victories• Comparison pictures• Sharing articles/blog posts
YouTube
• Record in landscape• Upload in HD• Use keyword-rich titles
and descriptions• The most successful
videos are <2 minutes• Link to Google+ profile
Fitness Apps• MyFitnessPal• Nike• Fitocracy• RunKeeper• Strava• FitBit
Dark Social
Take it Offline
Advice from the Trenches
• Pre-approve pictures before tagging
• Don’t abuse #hashtags• Focus on quality over quantity
(you don’t need to be friends with everyone)
• Just because you can, doesn’t mean you should
• It’s okay to take a break
Selfie Tutorial
• Lighting• Angle• Steady Hand• Crop• Take more
than one pic (just in case)
Any Burning Questions?
Let’s Connect!
• Nicole Bullock• [email protected]• www.beautyandthebypass.com• www.facebook.com/cuteculturechick• Twitter: @beautyandbypass• Pinterest: cuteculturechic• Instagram: cuteculturechick• MyFitnessPal: cuteculturechick