using social media for your research and career development

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    iCeGS: Creative Solutions for the Careers Sector

    iCeG

    S

    www.derby.ac.uk/icegs

    While we are waiting

    Install Firefox

    http://www.mozilla.com/en-US/firefox/

    Create a Twitter accounthttp://twitter.com/

    http://www.mozilla.com/en-US/firefox/http://twitter.com/http://twitter.com/http://www.mozilla.com/en-US/firefox/http://www.mozilla.com/en-US/firefox/http://www.mozilla.com/en-US/firefox/
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    Using social media for

    your research and

    career development#uoasocialPresentation to the University of Aberdeen

    By

    Tristram Hooley

    (Head of iCeGS)

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    iCeGS: Creative Solutions for the Careers Sector

    iCeG

    S

    www.derby.ac.uk/icegs

    Todays programme

    0930 Building a network

    1100 Enhancing your digital career footprint

    1200 Case study: Mark Reed

    1230 Lunch

    1315 A model of academic practice

    1345 Social citation sharing

    1500 Blogging1600 Final thoughts

    1630 End

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    iCeGS: Creative Solutions for the Careers Sector

    iCeG

    S

    www.derby.ac.uk/icegs

    Disclosure/Disclaimer

    Im going to ask you to do a number of things in public as partof this session.

    You will be posting some things to the web.

    I wont make you do anything embarrassing.

    You dont have to do anything that you dont feel comfortablewith.

    You can take down things that you dont feel happy with afterthe session.

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    iCeGS: Creative Solutions for the Careers Sector

    iCeG

    S

    www.derby.ac.uk/icegs

    Todays programme

    0930 Building a network

    1100 Enhancing your digital career footprint

    1200 Case study: Mark Reed

    1230 Lunch

    1315 A model of academic practice

    1345 Social citation sharing

    1500 Blogging1600 Final thoughts

    1630 End

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    iCeGS: Creative Solutions for the Careers Sector

    iCeG

    S

    www.derby.ac.uk/icegs

    Research is social and iterative

    If I have seen farther

    than others, it is because

    I stood on the shoulders

    of giants.

    Isaac Newton

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    Issac Newton seeing farther than others,

    because he is standing on shoulders of

    giants.

    Edmund Halley yes but you also stood

    side by side with some of us.

    Richard Bentley and we corresponded

    about your work when I lectured on

    Newtonian physics.

    http://en.wikipedia.org/wiki/File:Bentley_Richard.jpg
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    Social media?

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    Social media?

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    iCeGS: Creative Solutions for the Careers Sector

    iCeG

    S

    www.derby.ac.uk/icegs

    What is the impact/potential impact

    of online social media on research?

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    iCeGS: Creative Solutions for the Careers Sector

    iCeG

    S

    www.derby.ac.uk/icegs

    Twitter: a tool for being social

    Create a Twitter account

    http://twitter.com/

    Post

    #uoasocial

    Follow

    @ reply

    Search

    http://twitter.com/http://twitter.com/
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    iCeGS: Creative Solutions for the Careers Sector

    iCeG

    S

    www.derby.ac.uk/icegs

    Using Twitter at conferences

    Highlight interesting

    points

    Amplify the conference Connect with people at

    the conference

    Participate

    Democratise

    Try it while I talk

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    How do networks work?

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    iCeGS: Creative Solutions for the Careers Sector

    iCeGS

    www.derby.ac.uk/icegs

    Lessons from network theory

    You dont need to know everyone.

    Knowing who the connectors are is important

    Be aware of what networks you are in and whatones you are not in

    Being part of a network takes time and energy

    you cant be part of everything.

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    iCeGS: Creative Solutions for the Careers Sector

    iCeGS

    www.derby.ac.uk/icegs

    Reciprocity

    a state or relationship in which there is mutual

    action, influence, giving and taking, correspondence,

    etc., between two parties or things

    OED

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    iCeGS: Creative Solutions for the Careers Sector

    iCeGS

    www.derby.ac.uk/icegs

    Zella King on networks

    http://www.youtube.com/watch?v=mj24B8actUs&feature=player_embedded

    http://www.youtube.com/watch?v=mj24B8actUs&feature=player_embeddedhttp://www.youtube.com/watch?v=mj24B8actUs&feature=player_embeddedhttp://www.youtube.com/watch?v=mj24B8actUs&feature=player_embeddedhttp://www.youtube.com/watch?v=mj24B8actUs&feature=player_embedded
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    Why do researchers use social

    media?

    I think social media made me a better researcher

    because I find stuff out a lot quicker. I now have a

    network of individuals I respect and am confident in

    their work. The network discovers and filters anddiscusses. I have connected my research to the real

    world in a way that would not have been so easy

    before and maybe not possible. For curriculum

    development and teaching this has connected with

    real issues that interest and engage students and hashelped them become student researchers in their own

    right with a broader and more critical take on issues.

    Terry Wassall (Principal Teaching Fellow,

    Sociology)

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    iCeGS: Creative Solutions for the Careers Sector

    iCeGS

    www.derby.ac.uk/icegs

    Todays programme

    0930 Building a network

    1100 Enhancing your digital career footprint

    1200 Case study: Mark Reed

    1230 Lunch

    1315 A model of academic practice

    1345 Social citation sharing

    1500 Blogging1600 Final thoughts

    1630 End

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    Yourself

    This is the start of

    your online brand

    Wh t t l / it d t h l thi ?

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    What tools/sites do you use to help manage this?

    Who are you connected to?

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    iCeGS: Creative Solutions for the Careers Sector

    iCeGS

    www.derby.ac.uk/icegs

    Dear Lisa Rudgers

    http://www.dearlisarudgers.com/

    http://www.dearlisarudgers.com/http://www.dearlisarudgers.com/
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    iCeGS: Creative Solutions for the Careers Sector

    iCeGS

    www.derby.ac.uk/icegs

    Building your personal brand

    http://www.youtube.com/watch?v=0-

    6Dr5IBvlo

    Good

    advice

    but is Me2.0 what

    you

    want?

    http://www.youtube.com/watch?v=0-6Dr5IBvlohttp://www.youtube.com/watch?v=0-6Dr5IBvlohttp://www.youtube.com/watch?v=0-6Dr5IBvlohttp://www.youtube.com/watch?v=0-6Dr5IBvlohttp://www.youtube.com/watch?v=0-6Dr5IBvlo
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    iCeGS: Creative Solutions for the Careers Sector

    iCeGS

    www.derby.ac.uk/icegs

    What is career success?

    Objective

    Salary

    Status Progression

    Subjective

    Job satisfaction

    Happiness

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    iCeGS: Creative Solutions for the Careers Sector

    iCeGS

    www.derby.ac.uk/icegs

    What determines career success

    Objective

    Who you are (demographics)

    Talent

    Motivation Self-esteem

    Social capital

    Subjective

    Your employment context Who you are (psychology)

    Social capital

    Note the literature on

    career success is more

    complex than this, but the

    importance of social capitalis well established.

    See

    http://www.citeulike.org/use

    r/pigironjoe/tag/career_suc

    cess for more on careersuccess

    http://www.citeulike.org/user/pigironjoe/tag/career_successhttp://www.citeulike.org/user/pigironjoe/tag/career_successhttp://www.citeulike.org/user/pigironjoe/tag/career_successhttp://www.citeulike.org/user/pigironjoe/tag/career_successhttp://www.citeulike.org/user/pigironjoe/tag/career_successhttp://www.citeulike.org/user/pigironjoe/tag/career_success
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    iCeGS: Creative Solutions for the Careers Sector

    iCeGS

    www.derby.ac.uk/icegs

    In summary

    Reputation you must be known.

    Relationships you must know other people andbuild relationships with them.

    The online environment provides opportunities to do

    this in ways that can level the playing field.

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    iCeGS: Creative Solutions for the Careers Sector

    iCeGS

    www.derby.ac.uk/icegs

    Todays programme

    0930 Building a network

    1100 Enhancing your digital career footprint

    1200 Case study: Mark Reed

    1230 Lunch

    1315 A model of academic practice

    1345 Social citation sharing

    1500 Blogging1600 Final thoughts

    1630 End

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    iCeGS: Creative Solutions for the Careers Sector

    iCeGS

    www.derby.ac.uk/icegs

    Todays programme

    0930 Building a network

    1100 Enhancing your digital career footprint

    1200 Case study: Mark Reed

    1230 Lunch

    1315 A model of academic practice

    1345 Social citation sharing

    1500 Blogging1600 Final thoughts

    1630 End

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    iCeGS: Creative Solutions for the Careers Sector

    iCeGS

    www.derby.ac.uk/icegs

    Todays programme

    0930 Building a network

    1100 Enhancing your digital career footprint

    1200 Case study: Mark Reed

    1230 Lunch

    1315 A model of academic practice

    1345 Social citation sharing

    1500 Blogging1600 Final thoughts

    1630 End

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    Social media: A guide for

    researchers

    http://www.rin.ac.uk/system/files/attachments/social_media_guide_for_screen.pdf
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    iCeGS: Creative Solutions for the Careers Sector

    iCeGS

    www.derby.ac.uk/icegs

    How do I use social media?

    Identification:Twitter& CiteULike

    Creation: Questioning on Twitter, trying ideas on

    the blog, recruiting research participants

    Quality assurance: Getting feedback on the

    blog, looking at hit rates and citation rates

    Dissemination: Publishing on the blog, feeding to

    Twitter, LinkedIn, Facebook and CiteULike.

    Collaboration: Using Google docs, Dropbox, the

    blog, Twitter and CiteULike.

    http://twitter.com/http://www.citeulike.org/http://adventuresincareerdevelopment.posterous.com/http://www.linkedin.com/http://www.facebook.com/https://docs.google.com/https://docs.google.com/http://www.facebook.com/http://www.linkedin.com/http://adventuresincareerdevelopment.posterous.com/http://www.citeulike.org/http://twitter.com/
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    iCeGS: Creative Solutions for the Careers Sector

    iCeGS

    www.derby.ac.uk/icegs

    Todays programme

    0930 Building a network

    1100 Enhancing your digital career footprint

    1200 Case study: Mark Reed

    1230 Lunch

    1315 A model of academic practice

    1345 Social citation sharing

    1500 Blogging1600 Final thoughts

    1630 End

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    Think of a book that has

    influenced your work

    http://www.citeulike.org/

    http://www.citeulike.org/http://www.citeulike.org/http://www.citeulike.org/http://www.citeulike.org/http://www.citeulike.org/http://www.citeulike.org/http://www.citeulike.org/http://www.citeulike.org/http://www.citeulike.org/http://www.citeulike.org/http://www.citeulike.org/
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    iCeGS: Creative Solutions for the Careers Sector

    iCeGS

    www.derby.ac.uk/icegs

    Social citation/bookmarking tools

    Diigo www.diigo.com

    LibraryThing www.librarything.com

    CiteUlike www.citeulike.org Zotero www.zotero.org

    Mendeley www.mendeley.com

    http://www.diigo.com/http://www.librarything.com/http://www.citeulike.org/http://www.zotero.org/http://www.mendeley.com/http://www.mendeley.com/http://www.zotero.org/http://www.citeulike.org/http://www.librarything.com/http://www.diigo.com/
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    iCeGS: Creative Solutions for the Careers Sector

    iCeGS

    www.derby.ac.uk/icegs

    Using CiteULike

    Using Firefox

    Create an account at www.citeulike.org

    Add the CiteULike button to your browser

    Do a search Look at the Posting history

    Watch someone

    Explore their tags

    Connect Search on Google Scholar or alternative database and

    import a reference

    http://www.citeulike.org/http://www.citeulike.org/
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    iCeGS: Creative Solutions for the Careers Sector

    iCeGS

    www.derby.ac.uk/icegs

    Todays programme

    0930 Building a network

    1100 Enhancing your digital career footprint

    1200 Case study: Mark Reed

    1230 Lunch

    1315 A model of academic practice

    1345 Social citation sharing

    1500 Blogging1600 Final thoughts

    1630 End

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    Ideas are made of writing

    We write our ideas

    into being.

    They only come to

    life and reveal their

    glory and their

    weakness.

    Rewriting is the

    essence of goodwriting.

    Feedback can

    motivate and direct

    our rewriting.

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    What is a blog?

    Short for Web log, blogs are websites composed of

    serial short or medium-length entries. Entries are

    commonly displayed in reverse-chronological order.

    Most blogs are interactive, allowing visitors to leavecomments and even message each other via

    widgets on the blogs and it is this interactivity that

    distinguished them from other static websites. Blogs

    may be maintained by an individual or collaboratinggroup.*

    * Cann, A., Dimitriou, K., & Hooley, T. (2011). Social Media: A Guide for Researchers . London: Research

    Information Network.URL http://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchers

    http://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchershttp://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchershttp://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchershttp://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchershttp://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchershttp://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchershttp://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchershttp://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchershttp://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchershttp://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchershttp://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchershttp://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchershttp://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchershttp://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchershttp://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchershttp://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchers
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    iCeGS: Creative Solutions for the Careers Sector

    iCeGS

    www.derby.ac.uk/icegs

    What is a blog: key ideas

    A website with

    Changing front moment

    Content displayed in reverse chronological

    order

    Opportunities for comments and interactions

    Usually maintained by an individual or small

    group.

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    Social presence

    A blog is a

    communication

    tool

    A blog is the centre of a network

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    iCeGS: Creative Solutions for the Careers Sector

    iCeGS

    www.derby.ac.uk/icegs

    How

    Some blogging tools

    Posterous https://posterous.com/

    Bloggerhttp://www.blogger.com

    Wordpress http://wordpress.org/

    The technical bit is easy. E.g. with Posterous you

    create posts by sending an email.

    https://posterous.com/http://www.blogger.com/http://wordpress.org/http://wordpress.org/http://www.blogger.com/https://posterous.com/
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    iCeGS: Creative Solutions for the Careers Sector

    iCeGS

    www.derby.ac.uk/icegs

    Examples of researchers blogs

    There is a useful list on the Vitae Digital

    Researcher blog

    http://www.vitae.ac.uk/researchers/315451-

    332021/Some-examples-of-researchers-blogs.html

    Do a search using Googles blog search option.

    http://www.vitae.ac.uk/researchers/315451-332021/Some-examples-of-researchers-blogs.htmlhttp://www.vitae.ac.uk/researchers/315451-332021/Some-examples-of-researchers-blogs.htmlhttp://www.vitae.ac.uk/researchers/315451-332021/Some-examples-of-researchers-blogs.htmlhttp://www.vitae.ac.uk/researchers/315451-332021/Some-examples-of-researchers-blogs.htmlhttp://www.vitae.ac.uk/researchers/315451-332021/Some-examples-of-researchers-blogs.htmlhttp://www.vitae.ac.uk/researchers/315451-332021/Some-examples-of-researchers-blogs.htmlhttp://www.vitae.ac.uk/researchers/315451-332021/Some-examples-of-researchers-blogs.htmlhttp://www.vitae.ac.uk/researchers/315451-332021/Some-examples-of-researchers-blogs.htmlhttp://www.vitae.ac.uk/researchers/315451-332021/Some-examples-of-researchers-blogs.htmlhttp://www.vitae.ac.uk/researchers/315451-332021/Some-examples-of-researchers-blogs.htmlhttp://www.vitae.ac.uk/researchers/315451-332021/Some-examples-of-researchers-blogs.htmlhttp://www.vitae.ac.uk/researchers/315451-332021/Some-examples-of-researchers-blogs.htmlhttp://www.vitae.ac.uk/researchers/315451-332021/Some-examples-of-researchers-blogs.htmlhttp://www.vitae.ac.uk/researchers/315451-332021/Some-examples-of-researchers-blogs.html
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    http://sethgitter.blogspot.com/

    http://sethgitter.blogspot.com/http://sethgitter.blogspot.com/
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    iCeGS: Creative Solutions for the Careers Sector

    iCeGS

    www.derby.ac.uk/icegs

    Writing a blog

    Decide what kind of blog you are writing

    Remember the perfect is the enemy of the good

    Social presence is important make it sound like

    a person is talking Write for participation. Encourage others to

    comment using questions and posts designed toprovoke a reaction.

    Use materials/content that you generate for otherpurposes. e.g. post presentations.

    Dont be afraid to include short posts and links.

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    iCeGS: Creative Solutions for the Careers Sector

    iCeGS

    www.derby.ac.uk/icegs

    Getting people to read your blog

    Keep writing. There are lots of blogs with only one

    post.

    Tell people what you are doing.

    Link it to other social media (twitter, facebook etc)

    Create some posts based on current events,

    celebrities etc

    Look at what posts are most popular and write

    more like that.

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    iCeGS: Creative Solutions for the Careers Sector

    iCeGS

    www.derby.ac.uk/icegs

    Most importantly why?

    Creates a repository of your work/advice/stuff for

    you and your students/peers.

    Makes your resources available to other

    academics and builds your reputation.

    Extends your reach beyond those people you can

    physically see/meet.

    A vehicle for dissemination of your ideas?

    A tool for engaging students

    It is creative and fun.

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    iCeGS: Creative Solutions for the Careers Sector

    iCeGS

    www.derby.ac.uk/icegs

    Blogs: A tool for reflective practice?

    Do something

    Think about it

    Write about it

    Feedback from

    others

    Think some

    more

    Respond and

    re-articulate

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    My blog

    http://adventuresincareerdevelopment.posterous.com

    http://adventuresincareerdevelopment.posterous.com/http://adventuresincareerdevelopment.posterous.com/
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    iCeGS: Creative Solutions for the Careers Sector

    iCeGS

    www.derby.ac.uk/icegs

    Todays programme

    0930 Building a network

    1100 Enhancing your digital career footprint

    1200 Case study: Mark Reed

    1230 Lunch

    1315 A model of academic practice

    1345 Social citation sharing

    1500 Blogging

    1600 Final thoughts

    1630 End

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    iCeGS: Creative Solutions for the Careers Sector

    iCeGS

    My contact details

    [email protected]

    @pigironjoe

    http://adventuresincareerdevelopment.com

    Just Google me

    mailto:[email protected]://adventuresincareerdevelopment.com/http://adventuresincareerdevelopment.com/mailto:[email protected]