using social media for your research and career development
TRANSCRIPT
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iCeGS: Creative Solutions for the Careers Sector
iCeG
S
www.derby.ac.uk/icegs
While we are waiting
Install Firefox
http://www.mozilla.com/en-US/firefox/
Create a Twitter accounthttp://twitter.com/
http://www.mozilla.com/en-US/firefox/http://twitter.com/http://twitter.com/http://www.mozilla.com/en-US/firefox/http://www.mozilla.com/en-US/firefox/http://www.mozilla.com/en-US/firefox/ -
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Using social media for
your research and
career development#uoasocialPresentation to the University of Aberdeen
By
Tristram Hooley
(Head of iCeGS)
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iCeGS: Creative Solutions for the Careers Sector
iCeG
S
www.derby.ac.uk/icegs
Todays programme
0930 Building a network
1100 Enhancing your digital career footprint
1200 Case study: Mark Reed
1230 Lunch
1315 A model of academic practice
1345 Social citation sharing
1500 Blogging1600 Final thoughts
1630 End
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iCeGS: Creative Solutions for the Careers Sector
iCeG
S
www.derby.ac.uk/icegs
Disclosure/Disclaimer
Im going to ask you to do a number of things in public as partof this session.
You will be posting some things to the web.
I wont make you do anything embarrassing.
You dont have to do anything that you dont feel comfortablewith.
You can take down things that you dont feel happy with afterthe session.
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iCeGS: Creative Solutions for the Careers Sector
iCeG
S
www.derby.ac.uk/icegs
Todays programme
0930 Building a network
1100 Enhancing your digital career footprint
1200 Case study: Mark Reed
1230 Lunch
1315 A model of academic practice
1345 Social citation sharing
1500 Blogging1600 Final thoughts
1630 End
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iCeGS: Creative Solutions for the Careers Sector
iCeG
S
www.derby.ac.uk/icegs
Research is social and iterative
If I have seen farther
than others, it is because
I stood on the shoulders
of giants.
Isaac Newton
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Issac Newton seeing farther than others,
because he is standing on shoulders of
giants.
Edmund Halley yes but you also stood
side by side with some of us.
Richard Bentley and we corresponded
about your work when I lectured on
Newtonian physics.
http://en.wikipedia.org/wiki/File:Bentley_Richard.jpg -
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Social media?
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Social media?
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iCeGS: Creative Solutions for the Careers Sector
iCeG
S
www.derby.ac.uk/icegs
What is the impact/potential impact
of online social media on research?
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iCeGS: Creative Solutions for the Careers Sector
iCeG
S
www.derby.ac.uk/icegs
Twitter: a tool for being social
Create a Twitter account
http://twitter.com/
Post
#uoasocial
Follow
@ reply
Search
http://twitter.com/http://twitter.com/ -
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iCeGS: Creative Solutions for the Careers Sector
iCeG
S
www.derby.ac.uk/icegs
Using Twitter at conferences
Highlight interesting
points
Amplify the conference Connect with people at
the conference
Participate
Democratise
Try it while I talk
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How do networks work?
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iCeGS: Creative Solutions for the Careers Sector
iCeGS
www.derby.ac.uk/icegs
Lessons from network theory
You dont need to know everyone.
Knowing who the connectors are is important
Be aware of what networks you are in and whatones you are not in
Being part of a network takes time and energy
you cant be part of everything.
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iCeGS: Creative Solutions for the Careers Sector
iCeGS
www.derby.ac.uk/icegs
Reciprocity
a state or relationship in which there is mutual
action, influence, giving and taking, correspondence,
etc., between two parties or things
OED
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iCeGS: Creative Solutions for the Careers Sector
iCeGS
www.derby.ac.uk/icegs
Zella King on networks
http://www.youtube.com/watch?v=mj24B8actUs&feature=player_embedded
http://www.youtube.com/watch?v=mj24B8actUs&feature=player_embeddedhttp://www.youtube.com/watch?v=mj24B8actUs&feature=player_embeddedhttp://www.youtube.com/watch?v=mj24B8actUs&feature=player_embeddedhttp://www.youtube.com/watch?v=mj24B8actUs&feature=player_embedded -
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Why do researchers use social
media?
I think social media made me a better researcher
because I find stuff out a lot quicker. I now have a
network of individuals I respect and am confident in
their work. The network discovers and filters anddiscusses. I have connected my research to the real
world in a way that would not have been so easy
before and maybe not possible. For curriculum
development and teaching this has connected with
real issues that interest and engage students and hashelped them become student researchers in their own
right with a broader and more critical take on issues.
Terry Wassall (Principal Teaching Fellow,
Sociology)
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iCeGS: Creative Solutions for the Careers Sector
iCeGS
www.derby.ac.uk/icegs
Todays programme
0930 Building a network
1100 Enhancing your digital career footprint
1200 Case study: Mark Reed
1230 Lunch
1315 A model of academic practice
1345 Social citation sharing
1500 Blogging1600 Final thoughts
1630 End
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Yourself
This is the start of
your online brand
Wh t t l / it d t h l thi ?
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What tools/sites do you use to help manage this?
Who are you connected to?
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iCeGS: Creative Solutions for the Careers Sector
iCeGS
www.derby.ac.uk/icegs
Dear Lisa Rudgers
http://www.dearlisarudgers.com/
http://www.dearlisarudgers.com/http://www.dearlisarudgers.com/ -
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iCeGS: Creative Solutions for the Careers Sector
iCeGS
www.derby.ac.uk/icegs
Building your personal brand
http://www.youtube.com/watch?v=0-
6Dr5IBvlo
Good
advice
but is Me2.0 what
you
want?
http://www.youtube.com/watch?v=0-6Dr5IBvlohttp://www.youtube.com/watch?v=0-6Dr5IBvlohttp://www.youtube.com/watch?v=0-6Dr5IBvlohttp://www.youtube.com/watch?v=0-6Dr5IBvlohttp://www.youtube.com/watch?v=0-6Dr5IBvlo -
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iCeGS: Creative Solutions for the Careers Sector
iCeGS
www.derby.ac.uk/icegs
What is career success?
Objective
Salary
Status Progression
Subjective
Job satisfaction
Happiness
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iCeGS: Creative Solutions for the Careers Sector
iCeGS
www.derby.ac.uk/icegs
What determines career success
Objective
Who you are (demographics)
Talent
Motivation Self-esteem
Social capital
Subjective
Your employment context Who you are (psychology)
Social capital
Note the literature on
career success is more
complex than this, but the
importance of social capitalis well established.
See
http://www.citeulike.org/use
r/pigironjoe/tag/career_suc
cess for more on careersuccess
http://www.citeulike.org/user/pigironjoe/tag/career_successhttp://www.citeulike.org/user/pigironjoe/tag/career_successhttp://www.citeulike.org/user/pigironjoe/tag/career_successhttp://www.citeulike.org/user/pigironjoe/tag/career_successhttp://www.citeulike.org/user/pigironjoe/tag/career_successhttp://www.citeulike.org/user/pigironjoe/tag/career_success -
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iCeGS: Creative Solutions for the Careers Sector
iCeGS
www.derby.ac.uk/icegs
In summary
Reputation you must be known.
Relationships you must know other people andbuild relationships with them.
The online environment provides opportunities to do
this in ways that can level the playing field.
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iCeGS: Creative Solutions for the Careers Sector
iCeGS
www.derby.ac.uk/icegs
Todays programme
0930 Building a network
1100 Enhancing your digital career footprint
1200 Case study: Mark Reed
1230 Lunch
1315 A model of academic practice
1345 Social citation sharing
1500 Blogging1600 Final thoughts
1630 End
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iCeGS: Creative Solutions for the Careers Sector
iCeGS
www.derby.ac.uk/icegs
Todays programme
0930 Building a network
1100 Enhancing your digital career footprint
1200 Case study: Mark Reed
1230 Lunch
1315 A model of academic practice
1345 Social citation sharing
1500 Blogging1600 Final thoughts
1630 End
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iCeGS: Creative Solutions for the Careers Sector
iCeGS
www.derby.ac.uk/icegs
Todays programme
0930 Building a network
1100 Enhancing your digital career footprint
1200 Case study: Mark Reed
1230 Lunch
1315 A model of academic practice
1345 Social citation sharing
1500 Blogging1600 Final thoughts
1630 End
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Social media: A guide for
researchers
http://www.rin.ac.uk/system/files/attachments/social_media_guide_for_screen.pdf -
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iCeGS: Creative Solutions for the Careers Sector
iCeGS
www.derby.ac.uk/icegs
How do I use social media?
Identification:Twitter& CiteULike
Creation: Questioning on Twitter, trying ideas on
the blog, recruiting research participants
Quality assurance: Getting feedback on the
blog, looking at hit rates and citation rates
Dissemination: Publishing on the blog, feeding to
Twitter, LinkedIn, Facebook and CiteULike.
Collaboration: Using Google docs, Dropbox, the
blog, Twitter and CiteULike.
http://twitter.com/http://www.citeulike.org/http://adventuresincareerdevelopment.posterous.com/http://www.linkedin.com/http://www.facebook.com/https://docs.google.com/https://docs.google.com/http://www.facebook.com/http://www.linkedin.com/http://adventuresincareerdevelopment.posterous.com/http://www.citeulike.org/http://twitter.com/ -
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iCeGS: Creative Solutions for the Careers Sector
iCeGS
www.derby.ac.uk/icegs
Todays programme
0930 Building a network
1100 Enhancing your digital career footprint
1200 Case study: Mark Reed
1230 Lunch
1315 A model of academic practice
1345 Social citation sharing
1500 Blogging1600 Final thoughts
1630 End
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Think of a book that has
influenced your work
http://www.citeulike.org/
http://www.citeulike.org/http://www.citeulike.org/http://www.citeulike.org/http://www.citeulike.org/http://www.citeulike.org/http://www.citeulike.org/http://www.citeulike.org/http://www.citeulike.org/http://www.citeulike.org/http://www.citeulike.org/http://www.citeulike.org/ -
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iCeGS: Creative Solutions for the Careers Sector
iCeGS
www.derby.ac.uk/icegs
Social citation/bookmarking tools
Diigo www.diigo.com
LibraryThing www.librarything.com
CiteUlike www.citeulike.org Zotero www.zotero.org
Mendeley www.mendeley.com
http://www.diigo.com/http://www.librarything.com/http://www.citeulike.org/http://www.zotero.org/http://www.mendeley.com/http://www.mendeley.com/http://www.zotero.org/http://www.citeulike.org/http://www.librarything.com/http://www.diigo.com/ -
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iCeGS: Creative Solutions for the Careers Sector
iCeGS
www.derby.ac.uk/icegs
Using CiteULike
Using Firefox
Create an account at www.citeulike.org
Add the CiteULike button to your browser
Do a search Look at the Posting history
Watch someone
Explore their tags
Connect Search on Google Scholar or alternative database and
import a reference
http://www.citeulike.org/http://www.citeulike.org/ -
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iCeGS: Creative Solutions for the Careers Sector
iCeGS
www.derby.ac.uk/icegs
Todays programme
0930 Building a network
1100 Enhancing your digital career footprint
1200 Case study: Mark Reed
1230 Lunch
1315 A model of academic practice
1345 Social citation sharing
1500 Blogging1600 Final thoughts
1630 End
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Ideas are made of writing
We write our ideas
into being.
They only come to
life and reveal their
glory and their
weakness.
Rewriting is the
essence of goodwriting.
Feedback can
motivate and direct
our rewriting.
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What is a blog?
Short for Web log, blogs are websites composed of
serial short or medium-length entries. Entries are
commonly displayed in reverse-chronological order.
Most blogs are interactive, allowing visitors to leavecomments and even message each other via
widgets on the blogs and it is this interactivity that
distinguished them from other static websites. Blogs
may be maintained by an individual or collaboratinggroup.*
* Cann, A., Dimitriou, K., & Hooley, T. (2011). Social Media: A Guide for Researchers . London: Research
Information Network.URL http://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchers
http://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchershttp://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchershttp://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchershttp://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchershttp://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchershttp://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchershttp://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchershttp://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchershttp://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchershttp://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchershttp://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchershttp://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchershttp://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchershttp://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchershttp://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchershttp://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchers -
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iCeGS: Creative Solutions for the Careers Sector
iCeGS
www.derby.ac.uk/icegs
What is a blog: key ideas
A website with
Changing front moment
Content displayed in reverse chronological
order
Opportunities for comments and interactions
Usually maintained by an individual or small
group.
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Social presence
A blog is a
communication
tool
A blog is the centre of a network
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iCeGS: Creative Solutions for the Careers Sector
iCeGS
www.derby.ac.uk/icegs
How
Some blogging tools
Posterous https://posterous.com/
Bloggerhttp://www.blogger.com
Wordpress http://wordpress.org/
The technical bit is easy. E.g. with Posterous you
create posts by sending an email.
https://posterous.com/http://www.blogger.com/http://wordpress.org/http://wordpress.org/http://www.blogger.com/https://posterous.com/ -
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iCeGS: Creative Solutions for the Careers Sector
iCeGS
www.derby.ac.uk/icegs
Examples of researchers blogs
There is a useful list on the Vitae Digital
Researcher blog
http://www.vitae.ac.uk/researchers/315451-
332021/Some-examples-of-researchers-blogs.html
Do a search using Googles blog search option.
http://www.vitae.ac.uk/researchers/315451-332021/Some-examples-of-researchers-blogs.htmlhttp://www.vitae.ac.uk/researchers/315451-332021/Some-examples-of-researchers-blogs.htmlhttp://www.vitae.ac.uk/researchers/315451-332021/Some-examples-of-researchers-blogs.htmlhttp://www.vitae.ac.uk/researchers/315451-332021/Some-examples-of-researchers-blogs.htmlhttp://www.vitae.ac.uk/researchers/315451-332021/Some-examples-of-researchers-blogs.htmlhttp://www.vitae.ac.uk/researchers/315451-332021/Some-examples-of-researchers-blogs.htmlhttp://www.vitae.ac.uk/researchers/315451-332021/Some-examples-of-researchers-blogs.htmlhttp://www.vitae.ac.uk/researchers/315451-332021/Some-examples-of-researchers-blogs.htmlhttp://www.vitae.ac.uk/researchers/315451-332021/Some-examples-of-researchers-blogs.htmlhttp://www.vitae.ac.uk/researchers/315451-332021/Some-examples-of-researchers-blogs.htmlhttp://www.vitae.ac.uk/researchers/315451-332021/Some-examples-of-researchers-blogs.htmlhttp://www.vitae.ac.uk/researchers/315451-332021/Some-examples-of-researchers-blogs.htmlhttp://www.vitae.ac.uk/researchers/315451-332021/Some-examples-of-researchers-blogs.htmlhttp://www.vitae.ac.uk/researchers/315451-332021/Some-examples-of-researchers-blogs.html -
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http://sethgitter.blogspot.com/
http://sethgitter.blogspot.com/http://sethgitter.blogspot.com/ -
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iCeGS: Creative Solutions for the Careers Sector
iCeGS
www.derby.ac.uk/icegs
Writing a blog
Decide what kind of blog you are writing
Remember the perfect is the enemy of the good
Social presence is important make it sound like
a person is talking Write for participation. Encourage others to
comment using questions and posts designed toprovoke a reaction.
Use materials/content that you generate for otherpurposes. e.g. post presentations.
Dont be afraid to include short posts and links.
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iCeGS: Creative Solutions for the Careers Sector
iCeGS
www.derby.ac.uk/icegs
Getting people to read your blog
Keep writing. There are lots of blogs with only one
post.
Tell people what you are doing.
Link it to other social media (twitter, facebook etc)
Create some posts based on current events,
celebrities etc
Look at what posts are most popular and write
more like that.
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iCeGS: Creative Solutions for the Careers Sector
iCeGS
www.derby.ac.uk/icegs
Most importantly why?
Creates a repository of your work/advice/stuff for
you and your students/peers.
Makes your resources available to other
academics and builds your reputation.
Extends your reach beyond those people you can
physically see/meet.
A vehicle for dissemination of your ideas?
A tool for engaging students
It is creative and fun.
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iCeGS: Creative Solutions for the Careers Sector
iCeGS
www.derby.ac.uk/icegs
Blogs: A tool for reflective practice?
Do something
Think about it
Write about it
Feedback from
others
Think some
more
Respond and
re-articulate
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My blog
http://adventuresincareerdevelopment.posterous.com
http://adventuresincareerdevelopment.posterous.com/http://adventuresincareerdevelopment.posterous.com/ -
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iCeGS: Creative Solutions for the Careers Sector
iCeGS
www.derby.ac.uk/icegs
Todays programme
0930 Building a network
1100 Enhancing your digital career footprint
1200 Case study: Mark Reed
1230 Lunch
1315 A model of academic practice
1345 Social citation sharing
1500 Blogging
1600 Final thoughts
1630 End
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iCeGS: Creative Solutions for the Careers Sector
iCeGS
My contact details
@pigironjoe
http://adventuresincareerdevelopment.com
Just Google me
mailto:[email protected]://adventuresincareerdevelopment.com/http://adventuresincareerdevelopment.com/mailto:[email protected]