using social media in the consultation process
DESCRIPTION
Using social media in the consultation process. A look at where online can support the traditional, offline process. Focusing on housing developers.TRANSCRIPT
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SOCIAL MEDIA & PUBLIC CONSULTATIONEMILY TORJUSSEN
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Traditionally, Public Consultation happens ‘offline’
where the ‘usual suspects’ attend
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Generally, it is an opportunity for
locals to express their reasons why the new
development should not be built in
their community
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And for the developer to build
relationships with that community
to demonstrate why and how it
could benefit their community
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As this happens ‘offline’, the usual group of people
attend these events.
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There is a reluctancy for the developers to move this
consultation process onto social channels.
Why? Because they feel they will lose control
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BUT if they did; the benefits could easily outweigh
the initial fear..
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Benefits
Reasons to use social media in the
consultation process
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Find supporters
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Disseminate Information – Avoid
Rumours
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•Raise awareness
Raise Awareness
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Collect demographic data about
supporters and opponents
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Demonstrate a willingness to engage in
dialogue
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Because the opposition are already using
it and you cannot control thatWednesday, 1 January 14
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Develop a social media strategy for your
consultation
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Text
Listen
Resource
Policy
Respond
Motivate
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•Listen; who is saying what? What do their personal networks look like?
•Resource; who is available to help you deliver the strategy?
•Policies; be clear about how to use social platforms. What are you willing to do or not do?
•Respond; use the correct language and talk to your networks
•Motivate; listen and show understanding for those who will be willing to support you
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•A few key principlesA few key principles
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•Social media activity will not replace traditional methods of consultation
•Everything can be shared; be transparent but remember conversation isn't private
•Be human; people want to deal with people
•Don’t get into arguments
•Give people information so that they can make up their own mind
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•Consider all platformsConsider all platforms
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In Summary
Find supporters, avoid rumours,
raise awareness, collect data, show
willingness and have a plan
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For more updates, follow @ewilko
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