using social media in your job search v3.0 dec 2009
DESCRIPTION
Short presentation on why you must have an online presence to manage your career and/or job search. Provides some easy how-tos to get you started.TRANSCRIPT
Managing Your Online Identity
The Numbers – Summer ‘09 Vault.com - Jan 2009 – 56% of
employers have searched candidate profiles on social networks82% of that 56% said they would gas the
candidate if they found something negative Jobvite 2009 survey – 76% of employers
investing MORE in EMPLOYEE REFERALS to source candidates
Jobvite - 72% will increase use of social networking
The Numbers – Dec. ‘09
20% total unemployment May ‘09 – 22.9mil unique visitors
searched job boards - up 37% from 5/08 people online up - # site visits down Today 200 mil sites – 15 years will
increase 40 fold 11/09 - 1 mil blog posts daily 11/09 - 5 BILLION tweets already
In 6 months we’ve moved from needing an internet presence as a
DIFFERENTIATOR to it now
being simply a QUALIFIER.
Your Retirement Is Farther Off Than You Think You MUST be proactively managing
your career Your resume is NOT enough You have to develop social capital to
increase your chances of being found “…effective presentation of who you are,
regardless of medium, is the first step in opening doors of opportunity” – Garr Reynolds, Presentation Zen
Developing Your Online ID Goal #1 – Make it easy for people to find
you Goal #2 – Control what they find Embrace SEO – all about KEYWORDS Not being found by search engines
means you don’t exist Control your page rankings Easiest ways to control rank: LinkedIn,
Facebook, own domain, blog
Make it EASY to be Found! Pick a consistent name
mike lally NEVER michael
Lock in that name on all social media sites (knowem.com – 150 sites)
Get a decent headshot. Go to Clix. Buy a domain of your consistent name
$10 to register!Put your resume on it
Pick Your “Home Base” You need a place to send people
personal domain, blog, LinkedIn, Facebook? Submit to google – google.com/addurl Build your google profile! Claim home base on technorati and top
search engines Blogs – not everyone has a voice
Don’t unless you can keep your content freshBlog about what you want to be known for – not
your kids or your bizarre hobby
Hiring Managers Use Social Media to De-Select You Jobvite 2009 survey of HR and talent
managers95% use LinkedIn59% use Facebook – UP FROM 36%!42% use Twitter
Not being found means YOU DO NOT EXIST!
Mike’s Social Media Rules No complaining – EVER! Remove anything negative about old
jobs. Remove people from social networking
sites that will embarrass you Fill out EVERY “About” page Synch your social media All social media point to “home base”
Google ♥ LinkedIn You MUST change your public link to
your consistent name! This helps Google find you/ + page rank
Change your public profile to full viewComplete profile = visibility!You will appear in more searches
Keyword load – don’t be overt.
Something to think about… Customized, keyword relevant resumes
are critical to your success LinkedIn only gives you ONE resume.
How Recruiters Use LinkedIn MAKE IT EASY TO BE FOUND! Keyword search of qualifications You want to be at the top of any search
results list:By # of connectionsBy # of recommendationsBy keyword relevance
Own as many of these as possible
Connecting with People on LI Connections = Visibility! More connections mean you will appear in
more searches Do not use the standard connect email!
Remind them how you know each otherEnd with contact info in case they want to
connect outside of LIReference your Home Base
Toplinked.com – connect with 1 or 2 and your network will explode!
Generating Clicks/Traffic
LI - Write recommendations LI - ASK for recommendations
More recommendations means your will show up in more searches
Posting relevant status updates great way to keep you “Top of Mind”
Comment on blogs TINKER with your content
Today – 1/5 of ALL net users on Facebook – practically a 2nd internet!
Online interactions more PERSONAL WWGD?
Social Search – looks inside facebook, etcReal Time Search – real time
Great way to build cred Link to articles you are reading Re-tweet! Search.twitter.com for topics Follow relevant people Build groups!
Must reads:
Trust Agents – Chris Brogan Crush It! – Gary Vaynerchuk Me 2.0 – Dan Schawbel The Brand You 50 – Tom Peters
How May I Help You?
Develop keywords for cross marketing use
Set up your LinkedIn profile Set up other social networking profiles Set up a blog Set up a personal domain, load resumes
and create links to your profiles