How to use SM to develop your professional potential

AN INTRODUCTION FOR INTERNATIONAL PRO WOMEN WORLDWIDE

withcultural entertainment producer Anastasia Ashman

amp creative entrepreneur Tara Agacayak

presentation originally created forINTERNATIONAL PROFESSIONAL WOMEN OF ISTANBUL NETWORK

Taksim Hill Hotel November 12 2009

Ask yourself

Are you using Social Media for professional purposes Which services for how long Which networks are you drawn to and why

What do you hope to achieve with Social Media

Are you planning to join an international professional women Social Media group to pool resources build meaningful networks find support

What the [bleep] is Social Media

Overview slideshow

Web 20 is interactive user-generated crowd-sourced collaborative

Demise of one-to-many broadcasting rise of hub-and-spoke concept of multiple points of connection Tribes the new attention amp emotional economy

Ask yourself

Are you using Social Media for professional purposes Which services for how long Which networks are you drawn to and why

What do you hope to achieve with Social Media

Are you planning to join an international professional women Social Media group to pool resources build meaningful networks find support

What the [bleep] is Social Media

Overview slideshow

Web 20 is interactive user-generated crowd-sourced collaborative

Demise of one-to-many broadcasting rise of hub-and-spoke concept of multiple points of connection Tribes the new attention amp emotional economy

What the [bleep] is Social Media

Overview slideshow

Web 20 is interactive user-generated crowd-sourced collaborative

Demise of one-to-many broadcasting rise of hub-and-spoke concept of multiple points of connection Tribes the new attention amp emotional economy

Top Social Networkseach network has its own personality best uses

YouTube -- videos Flickr -- photographs

MySpace -- performing artists average age 26 blue-collar

Facebook -- general population lsquoreunion of who you knowrsquo average age 31 suburban

Twitter -- curated web lsquococktail partyrsquo lsquocontinuing edrsquo average age 33 cutting-edge

LinkedIn -- business professionals lsquoconferencersquo average age 39 white collar

Benefits for women expats global citizens professionals

Social Media works best the way women work best itrsquos about making and tending personal connections

Social Media supports and consolidates the diffuse networks expatsglobal women have already initiated

SM erases cultural geographic and time zone disadvantages by providing access to state-of-the-industry practices trending thought leading players in your profession

More reasons SM works for pro international women

LOCATION INDEPENDENCE (work where you are and where yoursquoll go)

SELF-ACTUALIZATION (be an expert in whatever you choose)

LANGUAGE (communicate in your preferred tongue)

FLEXIBILITY (time and location become irrelevant)

Everyone is a platform now

Business opportunity benefits of creating a personal brand raising your profile digitally distributing free content establishing expertise and credibility in your field

Amplify your efforts with engagement toolstechniques like SocialOomph (automation) Tweetdeck Hootsuite and Twitter lists (curation) Wordpress blogs Delicious (bookmarking) ebooks viral marketingword of mouth as others share your story with their network

Benefits for women expats global citizens professionals

Social Media works best the way women work best itrsquos about making and tending personal connections

Social Media supports and consolidates the diffuse networks expatsglobal women have already initiated

SM erases cultural geographic and time zone disadvantages by providing access to state-of-the-industry practices trending thought leading players in your profession

More reasons SM works for pro international women

LOCATION INDEPENDENCE (work where you are and where yoursquoll go)

SELF-ACTUALIZATION (be an expert in whatever you choose)

LANGUAGE (communicate in your preferred tongue)

FLEXIBILITY (time and location become irrelevant)

Everyone is a platform now

Business opportunity benefits of creating a personal brand raising your profile digitally distributing free content establishing expertise and credibility in your field

Amplify your efforts with engagement toolstechniques like SocialOomph (automation) Tweetdeck Hootsuite and Twitter lists (curation) Wordpress blogs Delicious (bookmarking) ebooks viral marketingword of mouth as others share your story with their network

More reasons SM works for pro international women

LOCATION INDEPENDENCE (work where you are and where yoursquoll go)

SELF-ACTUALIZATION (be an expert in whatever you choose)

LANGUAGE (communicate in your preferred tongue)

FLEXIBILITY (time and location become irrelevant)

Everyone is a platform now

Business opportunity benefits of creating a personal brand raising your profile digitally distributing free content establishing expertise and credibility in your field

Amplify your efforts with engagement toolstechniques like SocialOomph (automation) Tweetdeck Hootsuite and Twitter lists (curation) Wordpress blogs Delicious (bookmarking) ebooks viral marketingword of mouth as others share your story with their network

Everyone is a platform now

Business opportunity benefits of creating a personal brand raising your profile digitally distributing free content establishing expertise and credibility in your field

Amplify your efforts with engagement toolstechniques like SocialOomph (automation) Tweetdeck Hootsuite and Twitter lists (curation) Wordpress blogs Delicious (bookmarking) ebooks viral marketingword of mouth as others share your story with their network

Case StudiesTara Agacayakrsquos web presences for artisan tours entrepreneur training web consulting womenrsquos microcredit pro profile

Anastasia Ashmanrsquos web presences as a cultural entertainment producer her group blog for global citizens + identity adventurers pro profileExample of favorite SM use by expat women entrepreneur Megan Fitzgerald

Top money-making blogs and methods of income

TARA AGACAYAKrsquoS SITES

BLOGSPOT-HOSTED BLOG TWITTERFEED LINKEDIN PROFILE LADIESWHOLAUNCH PROFILE FACEBOOK PROFILE

BEHIND THE BAZAAR BLOG MICROBLOG FACEBOOK GROUP

CITARArsquoS BLOG MICROBLOG FACEBOOK GROUP

INTARSIA CONCEPT BLOG MICROBLOG FACEBOOK GROUP

TARArsquoS POST ABOUT THIS PRESENTATIONHOW I USE SOCIAL MEDIA TO BUILD MY BUSINESSES

ANASTASIA ASHMANrsquoS SITES

CULTURAL PRODUCER TWITTER FEED

WORDPRESSCOM-HOSTED INDIVIDUAL BLOG

WORDPRESSORG SELF-HOSTED GROUP BLOG

FACEBOOK GROUP

LINKEDIN PROFILE

DELICIOUS BOOKMARKS

SHEWRITES NING NETWORK

REDROOM AUTHOR PROFILE

ANASTASIArsquoS POST ABOUT THIS PRESENTATION SOCIAL MEDIA AS SELF ACTUALIZATION FOR THE EXPAT WOMAN

Making $Top income sites methods

httppropsblogcomthe-top-5-make-money-sites-you-should-visit httpwwwjohnchowcom - $633 million

httpwwwdailyblogtipscom - $719 millionhttpwwwcopybloggercom - $656 millionhttpwwwprobloggernet - $1433 million

httpwwwsitesketch101com - $100 million

1 Affiliate marketing (selling other peoplersquos stuff like Amazon affiliate sales)2 CoachingConsulting (selling yourself)3 Information products (creating products that can be downloaded like e-books)4 Niche Sites (obscure subject-areas with targeted information)5 Physical Products (handcrafted like Etsy auction sites like eBay)6 Service (freelancers web design)7 Reviews 8 Membership sites 9 Training amp Education (e-courses)10 AdvertisingSponsorship (Adsense paid ads)

Social Media is the New Tattoo Do

Present yourself thoughtfully accurately and honestly

Plan for a serious long-term relationship with SM

Mind-cast not life-cast aim for a high signal vs noise ratio

Use the appropriate privacy settings separate your business and personal uses

Foster Web 20 commodities trust attention influence

Provide value offer your expertise and knowledge solve problems be generous connect people be authentic

Monitor who is following you (be aware of who you are congregating with)

Social Media is the New Tattoo Donrsquot

Protect your tweets Twitter is about sharing openly

Allow incriminating words and images to be attached to your name

Believe get-rich-quick amp get-followers-fast schemes

Use your birth year or publish information people can use to find your physical location

Share othersrsquo personal data without permission

Use copyrighted material without permission

Forget to give credit (like the RT function of Twitter)

Resources for Dos amp Donrsquots

httpmichelletrippcomindexphp20091026social-media-is-the-new-tattoo-2

httpwwwentrepreneurs-journeycom1665social-media-mistakes

httpwww10000wordsnet200903top-7-mistakes-new-twitter-users-makehtml

httpwwwexaminercomx-14645-Wilmington-Professional-Development-Examiner~y2009m6d25-Five-reasons-why-your-social-network-isnt-working

httpwwwreadwritewebcomarchiveshow_to_avoid_malware_on_facebook_and_twitter_8_best_practicesphp

httpmashablecom20090921business-blogging-mistakes

Social Media is the New Tattoo Donrsquot

Protect your tweets Twitter is about sharing openly

Allow incriminating words and images to be attached to your name

Believe get-rich-quick amp get-followers-fast schemes

Use your birth year or publish information people can use to find your physical location

Share othersrsquo personal data without permission

Use copyrighted material without permission

Forget to give credit (like the RT function of Twitter)

Resources for Dos amp Donrsquots

httpmichelletrippcomindexphp20091026social-media-is-the-new-tattoo-2

httpwwwentrepreneurs-journeycom1665social-media-mistakes

httpwww10000wordsnet200903top-7-mistakes-new-twitter-users-makehtml

httpwwwexaminercomx-14645-Wilmington-Professional-Development-Examiner~y2009m6d25-Five-reasons-why-your-social-network-isnt-working

httpwwwreadwritewebcomarchiveshow_to_avoid_malware_on_facebook_and_twitter_8_best_practicesphp

httpmashablecom20090921business-blogging-mistakes

Resources for Dos amp Donrsquots

httpmichelletrippcomindexphp20091026social-media-is-the-new-tattoo-2

httpwwwentrepreneurs-journeycom1665social-media-mistakes

httpwww10000wordsnet200903top-7-mistakes-new-twitter-users-makehtml

httpwwwexaminercomx-14645-Wilmington-Professional-Development-Examiner~y2009m6d25-Five-reasons-why-your-social-network-isnt-working

httpwwwreadwritewebcomarchiveshow_to_avoid_malware_on_facebook_and_twitter_8_best_practicesphp

httpmashablecom20090921business-blogging-mistakes

Action Itemadvance your SM presence skills reach

1 Set up at least one Social Media account LinkedIn is a good place to build your pro presence online

2 Connect with us on a SM network

3 Take a new step to make yourself visible Post original content in Notes at Facebook or upload a profile photo Craft an engaging 160-character bio at Twitter Join an industry group at LinkedIn add a comment or start a discussion Add your blog to Networked Blogs at Facebook

ResourcesTOP WOMEN IN SOCIAL MEDIA httpimmediateinfluenceblogcom25-of-the-most-powerful-influential-women-in-social-media-2009

TIPS amp TOOLS TO GET STARTED OPTIMIZE amp IMPROVE YOUR PRACTICES

httpwwwprobloggernetarchives20060214blogging-for-beginners-2 httpnytimescomtwitterlists

httpwwwmerylnet20090506list-of-twitter-chatshttpwwwmintbloggercom2008108-ways-to-promote-your-blog-on-facebookhtml

httpwwwchrisbrogancommarketing-and-how-social-software-alignshttpsocialoptimizedblogspotcom200910managing-change-within-social-mediahtml

httpwwwsocialmediaexaminercomtop-10-easy-steps-to-starting-a-business-bloghttpwwwworkitmomcombloggersentrepreneurmom2009110210-ways-to-use-twitter-for-

your-business-and-lifehttpwwwsocialmediaexaminercom5-essential-pillars-of-social-media-campaigns

httpblogpenelopetrunkcom20060523blogging-essential-for-a-good-careerhttpwwwcopybloggercomhttptechnologytimesonlinecouktolnewstech_and_web

article6868818ecehttpmrtweetcom

httpwwwmarketingpilgrimcom20070826-free-tools-for-buzz-monitoringhtmlhttplatimesblogslatimescomtechnology200903on-twitter-mindhtml

httpwwwcopybloggercommake-money-with-freemore-5549

ResourcesTOP WOMEN IN SOCIAL MEDIA httpimmediateinfluenceblogcom25-of-the-most-powerful-influential-women-in-social-media-2009

TIPS amp TOOLS TO GET STARTED OPTIMIZE amp IMPROVE YOUR PRACTICES

httpwwwprobloggernetarchives20060214blogging-for-beginners-2 httpnytimescomtwitterlists

httpwwwmerylnet20090506list-of-twitter-chatshttpwwwmintbloggercom2008108-ways-to-promote-your-blog-on-facebookhtml

httpwwwchrisbrogancommarketing-and-how-social-software-alignshttpsocialoptimizedblogspotcom200910managing-change-within-social-mediahtml

httpwwwsocialmediaexaminercomtop-10-easy-steps-to-starting-a-business-bloghttpwwwworkitmomcombloggersentrepreneurmom2009110210-ways-to-use-twitter-for-

your-business-and-lifehttpwwwsocialmediaexaminercom5-essential-pillars-of-social-media-campaigns

httpblogpenelopetrunkcom20060523blogging-essential-for-a-good-careerhttpwwwcopybloggercomhttptechnologytimesonlinecouktolnewstech_and_web

article6868818ecehttpmrtweetcom

httpwwwmarketingpilgrimcom20070826-free-tools-for-buzz-monitoringhtmlhttplatimesblogslatimescomtechnology200903on-twitter-mindhtml

httpwwwcopybloggercommake-money-with-freemore-5549

More favorite SM resourcesTIPS amp TOOLS TO GET STARTED OPTIMIZE amp IMPROVE YOUR PRACTICES

httpwwwthecreativepenncom200908143-steps-to-start-author-platform-buildinghttpwwwsearchenginejournalcom9-stratgies-for-finding-incredible-content11271

httpwwwchrisbrogancomcultivate-an-active-networkhttpwwwamazoncomTrust-Agents-Influence-Improve-Reputationdp0470743085

httpwwwproductiveflourishingcombecoming-yourself-and-growing-your-bloghttpmuseumtwoblogspotcom200906how-to-develop-small-scale-social-mediahtml

httpmashablecomtagpersonal-brandhttpwwwmsnbcmsncomid33621196

httpwwwevancarmichaelcomToolsTop-50-Social-Media-Blogs-2009htmhttpwwwprobloggernet31-days-to-building-a-better-blog

httpwwwbuildabetterblogcomhttpwwwremarkable-communicationcom

httpwwwcopybloggercomhttpwwwpersonalbrandingblogcom4-tips-to-write-a-career-blog-that-gets-you-noticedhttppropsblogcombwe09-problogger-copyblogger-and-chris-brogan-hang-out-in-their-

underwearhttponefortycom

httpwwwvaluatemysitecomhttpwwwtwitipcom

Thank you for joining usWe look forward to connecting with you our fellow international professional women in online social networks soon

ANASTASIA ASHMAN amp TARA AGACAYAK Istanbul November 2009