using social media techniques to improve customer conversion
DESCRIPTION
In this presentation I discuss techniques for using social media to improve your on-line customer conversion. I first discuss the customer conversion process and how it applies to the travel purchase life cycle and then apply some real-life examples of how to improve customer conversion by using social media including blogs, flickr, youtube, and twitter.TRANSCRIPT
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Converting the MassesConverting customers using social media strategies.
Stephen Joyce, CEORezgo.com(A Division of Sentias Software Corp.)
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Social Media Fallacies
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Social Media is a1.FAD
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FALSE
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113 million blogs...& over 250 million pieces of tagged social media.
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300 Million Userson Facebook & 50% log in EVERY DAY
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Social Media is2.FREE
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FALSE
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“”Charlene Li,
Forrester Research
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Social Media is3.FAST
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FALSE
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Social media is about creating relationships that can take months or even years to develop.
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Social Media is4. FACEBOOK
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FALSE
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Social media is not about any ONE tool or site, it is about the philosophy behind the use of the tool & your goals for using it.
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Source: Roots of Fear http://www.newsweek.com/id/78178
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Customer ConversionStrategies
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Awareness
Consideration
Action
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Traffic
Content
Call to Action
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Dream
Plan
Go
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What areYOU Doing
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1Inspire through
Storytelling
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Share your
Expertise2
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Become the
Authority3
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Let go of your need for
Control 4
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5Empower Your CustomersLet THEM share
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5 MinuteSocial Media
SMACKDOWN
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What isOut There?
In the Travel Social media Universe
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How I found touraboutA practical social media example
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Social Marketplace
Travelers ask questions & suppliers answer. Suppliers gain social equity by being identified as experts in their market and by sharing theirexpertise.
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Melissa asksA question.
Chad Answers it.
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Chad's Answers appear on his profile page
Chad gets to talk about his company.
And market products
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Chad creates once and publishes to multiple sites.
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Brilliantly SimpleEngage with the customer during the dream stage and influence their decision making early.
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Thank you