using social media to build disaster resilience
DESCRIPTION
This presentation details how local governments can use social media to help their council and community better prepare for, respond to and recover from disasters. Topics covered include: * engaging with the community as partners in emergency preparation, response and recovery * social media channels and tips for emergency communication and monitoring * empowering employees with the knowledge of how to use social media in emergencies * integrating social media in business continuity plans and creating a remote workforce * resources to help you - apps, maps, tools, templates, tips and guidelines Presented to the Queensland Local Government Social Media Forum hosted by LGMA QLD at Telstra Building, Brisbane, Australia on 29 May 2013.TRANSCRIPT
![Page 1: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/1.jpg)
Queensland Local Government Social Media Forum Hosted by LGMA Queensland
29 May 2013, Telstra Building, Brisbane, Australia
Using social media to build disaster resilience
Emergency 2.0 Wiki CEO & Founder Eileen Culleton
![Page 2: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/2.jpg)
Overview
Background on the Emergency 2.0 Wiki Engaging with the community as partners in emergency
preparation, response and recovery Social media channels and tips for emergency
communication and monitoring Empowering employees with the knowledge of how to
use social media in emergencies Integrating social media in business continuity plans
and creating a remote workforce Resources to help you – apps, maps, tools, templates,
tips and guidelines
2
![Page 4: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/4.jpg)
Vision
To help build resilient communities, empowered with the knowledge to use social media in emergency
communications.
Emergency agencies Government agencies Schools Community agencies and non profits Business Media The Public
4
![Page 5: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/5.jpg)
The impetus
5
![Page 6: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/6.jpg)
Where are We?
6
![Page 7: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/7.jpg)
Alliance Partners
7
![Page 8: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/8.jpg)
Engaging with the community as partners
Whole of community approach
Emergency services
Government
Schools
Hospitals
Business
NGOs
Community groups
Media
The public 8
![Page 9: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/9.jpg)
‘Whole of Community’ approach
Engaging with the community as partners Two way communication Integration between agencies Engaging digital volunteers Asking the community to share information from the
scene Business helping business Community helping community
9
![Page 10: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/10.jpg)
social media & mobile devices
+ real-time localised
information +
community participation
= lives saved
10
![Page 11: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/11.jpg)
NYC Response to Hurricane Sandy
“Whole of community” response
11
![Page 12: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/12.jpg)
NYC Response to Hurricane Sandy
Opened up its data to enable emergency maps
to be produced
12
![Page 13: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/13.jpg)
NYC Response to Hurricane Sandy
Crowdmaps empowered the public to share own reports, photos and videos
13
![Page 14: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/14.jpg)
NYC Response to Hurricane Sandy
Public could sign up to receive alerts based on geographical area
14
![Page 15: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/15.jpg)
NYC Response to Hurricane Sandy
Citizens downloaded emergency apps to receive alerts and emergency preparation information
Red Cross Hurricane App
FEMA Emergency Preparedness App
15
![Page 16: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/16.jpg)
NYC Response to Hurricane Sandy
Two way communication using social media
16
![Page 17: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/17.jpg)
NYC Response to Hurricane Sandy
Engaged digital volunteer groups
17
![Page 18: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/18.jpg)
NYC Response to Hurricane Sandy
Business helping Business
18
![Page 19: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/19.jpg)
NYC Response to Hurricane Sandy
Community helping Community
19
![Page 20: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/20.jpg)
QLD Floods
Local Government empowering community
to help community
20
![Page 21: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/21.jpg)
QLD Floods
Local Government empowering community to help community
21
![Page 22: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/22.jpg)
QLD Floods
QLDAlert.com
One stop shop for live information
Twitter and Facebook feeds
Official agencies only
22
![Page 23: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/23.jpg)
VIC Bushfires
Similar to QLD Alert, Disaster Connect brings together Twitter and Facebook feeds of official agencies
Also feeds from community groups
And feeds from hashtags eg #VICFIRES #BUSHFIRES
Hosted by Green Cross Australia Harden Up program
23
![Page 24: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/24.jpg)
Key recommendations
1. Provide Tools and the platforms to help the public help themselves, each other and emergency services and official agencies eg emergency apps, crowdmaps
2. Educate the public on how to use social media to help themselves, each other and emergency services
3. Engage in two way communication – ask the public to help
4. Engage digital volunteers
For a ‘whole of community’ approach to using social media for disaster resilience
24
Together, we can save lives…
![Page 25: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/25.jpg)
Emergency Communication
State monitoring hours
Link to Terms & Conditions
State whether you will reply to individual messages.
List popular #hashtags
Post details of your other social media
![Page 26: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/26.jpg)
Emergency Communication
Use as a hub for information and updates
Link to Emergency agencies via ‘Likes’
Use the notes page
Add your FAQs
Use for live broadcasting
![Page 27: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/27.jpg)
Emergency Communication
Use as a one stop shop for information and updates
Your organisation’s Twitter
Feed from emergency agencies
Forms to collect information
Maps
Photos and videos
Integrated websites
![Page 28: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/28.jpg)
Monitoring the emergency
#hashtags
realtime maps
Mobile apps
![Page 29: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/29.jpg)
Monitoring messages to/about you
@mentions
![Page 30: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/30.jpg)
Empowering employees
Intranet
Induction
Emergency Drills
Awareness Campaigns eg to coincide with
Storm Season
![Page 31: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/31.jpg)
Empowering employees
Identify hazards
![Page 32: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/32.jpg)
Empowering employees
‘How to’ resources
![Page 33: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/33.jpg)
Empowering employees
33
Emergency Apps
http://emergency20wiki.org/wiki/index.php/Smartphone_Apps#Volunteering
![Page 34: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/34.jpg)
Empowering employees
Emergency Apps
![Page 35: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/35.jpg)
Empowering employees
Share emergency information to help others
![Page 36: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/36.jpg)
Empowering employees
Ask for assistance /
help others
![Page 37: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/37.jpg)
37
http://emergency20wiki.org/wiki/index.php/Queensland_emergency_agencies_using_social_media#QLD_Alert_Site
![Page 38: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/38.jpg)
Empowering employees
Social Media Tips eg #Hashtags on Twitter
![Page 39: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/39.jpg)
Business Continuity
39
Risk Management
Business Impact Analysis
Incident Response Plan
Recovery Plan
Exercises
Staff Induction
Intranet
Audits
![Page 40: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/40.jpg)
Creating a remote workforce
Use an enterprise social network eg
![Page 41: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/41.jpg)
Key Tips
Activate groups of key staff that need to collaborate
Undertake 'roll calls' to enable staff to check in
Post important links, photos and videos
Integrate important Twitter updates by using #yam
Use as email when networks are down
![Page 42: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/42.jpg)
Key Tools
Use for virtual meetings eg with staff who are isolated
Communicate with key stakeholders such as other agencies, suppliers
Can collaborate online, send each other images from the emergency location, send/share links, email etc
Skype
![Page 43: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/43.jpg)
Key Tools
Use to collaborate virtually in real time on documents
Word documents
Spreadsheets
Forms
![Page 44: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/44.jpg)
How do we find resources?
Directory
Apps
Maps
Videos
Tools
Tips
Guidelines
Library
![Page 45: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/45.jpg)
@emergency20wiki
![Page 46: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/46.jpg)
Hashtags to follow
#smem
#em2au
#VOST
![Page 47: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/47.jpg)
![Page 48: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/48.jpg)
Find Us!
Wiki: http://emergency20wiki.org/wiki
Blog: http://emergency20wiki.org/
LinkedIn: Emergency 2.0 Wiki
Twitter: @emergency20wiki 48
![Page 49: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/49.jpg)
Thank you!
Questions?
![Page 50: Using social media to build disaster resilience](https://reader033.vdocument.in/reader033/viewer/2022052823/5551dd2fb4c90501638b4902/html5/thumbnails/50.jpg)
References •http://emergency20wiki.org/wiki/index.php/Main_Page
Photo slide 5 via Flicker Kingbob.net http://www.flickr.com/photos/kingbob86/5342341008/sizes/l/in/photostream/
Graphic slide 7 via http://visual.ly/case-emergency-use-social-media
Twitter screenshot via Open Gov Blog http://blog.opengovpartnership.org/2013/01/hurricane-sandy-open-data-social-media-nyc-rachel-haot/
All logos and brand references are copyright of their respective owners
50