Company

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Bridging the Technology gap

Using Social Media to Build Your Personal Brand

www.techbridge.org

About TechBridge

Our mission is to help other nonprofits leverage technology to better serve the

community. We Provide:Managed ServicesTechnology PlanningWebsite SolutionsTechnology Education IT Consulting

How we use Social Media

TechBridge currently utilizes 3 forms of Social Media to connect with the nonprofit community, corporate volunteers and sponsors.

How I use social media

Professionally, personally and intermixed

Watch what you are selling

It’s an old story: The college student goes to the company to interview for an internship, only to have the hiring manager pull up their Myspace, FaceBook page and see pictures of the applicant getting drunk and sloppy.

The moral of the story is always, “Beware – Big Brother is watching you.”

There again, what kind of life do you lead? Picnics with your kids, Exchanges with your friends about rebuilding a car, Comments on Fan Pages you are interested in.

Rather than skipping social media entirely, it actually behooves you to create a full social presence for yourself, and to let people know about it. Create your own brand, just as if you were Coca-cola or Dell – but instead of selling products, you’ll use it to sell yourself.

Things to remember

Your brand- Be consistent with your user ID – or come as close a possible. Ladies – use your

maiden name. Be an expert in your field – post relevant articles and content to your professional

interests.

Your sites – don’t join all 40! Have Twitter auto update your FaceBook page!

Your Network- be choosy- it’s quality not quantity that counts. Most important:

Your social media brand will be only as relevant as the last time you posted – so post often. Maintain a blog, or a Twitter account, answer questions posted on Linkedin Answers – find something to contribute every day. What people respond to the most is the value you can give to them. You know you are smart and capable enough to educate others on what you know – social media is your opportunity to do just that.

Resources

Learn more about social media at: www.mashable.com

For Twitter:

www.twello.com – Yellowpages of Twitter

www.twollo.com – Find and Follow Twitterers with similar interests to you

Link Twitter and FaceBook: go to Facebook and search Twitter for the app.