using social media to effectively build your brand
TRANSCRIPT
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Two THB Gift Cards
Text BBJSocial to 66866
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Our motto—Whole Foods, Whole People, Whole Planet — emphasizes that our
vision reaches beyond food retailing. In fact, our deepest purpose as an
organization is helping support the health, well-being, and healing of both people
— customers, Team Members, and business organizations in general — and the
planet.
Personality/Voice: Active, Outdoorsy and Healthy, Friendly, Enjoys sharing, Grounded,
Intentional, Thoughtful, Very Aware
Style: Casual, Simple, Bright, Fresh
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What to do…
• Decide your brand’s purpose
• Decide your brand’s personality and style
In every single thing you think, write, post, or do, first think…
IF MY BRAND WERE A PERSON, HOW WOULD THEY BE SAYING WHAT I’M ABOUT TO SAY?
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Before you so much as like, tweet, snap, or share, make your brand human.
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Decide where your brand hangs out…
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We will be closed on New Year’s Day. We apologize for any inconvenience and look forward to serving you for the rest of the year.
Before installing a brand strategy
After:
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Final thoughts…
And the winners are…
Questions?
No more time? Email me at [email protected]
Be SURE to sign up by texting BBJSocial to 66866 to get a recap
of today’s talk and a bonus checklist of easy to follow tips that will
immediately improve your social platforms right now.