using social media to get your message across
DESCRIPTION
Using social media to get your message across The increasing usage of social media (Facebook, Twitter, YouTube and the like) present a new opportunity for campaigning groups to use these sites as tools. How can supporters' trusts use them to their advantage? Have they replaced more traditional forms of communicating and campaigning, or are they complementary? We'll be exploring some of these questions, and taking a look at some of the ways you can use these fast-developing tools to your advantage in your campaigns, to communicate with the wider fanbase - and the challenges they can present to organisations like supporters' trusts.TRANSCRIPT
An Introduction to Social Media
#SDvision
Where to start?Where to start?
Where and how?
What Is Social Media?
‘The audience is on the field and wants to play the game.’ Richard Sambrook, director, BBC News
Why Is It Important?
25% write blogs
19m UK active
Internet users
58% read blogs
79% watch videos online
64% belong
to a social
network
Cause
Congregate
Communicate
Mobilise
‘A digital dossier on your local MP’
‘the most amazing, subversive piece of political webware I've ever seen’
Forums
Fansites
Blogs
Flickr
YouTube
Scribd
Newcastle Case StudyNewcastle Case Study
YES WE CAN
It’s Important to listen
The Cloud
What else?
Any questions?
Ben Cotton Matt ChurchillE: [email protected] E: [email protected]: www.socialwebthing.com B: www. geetarchurchy.co.uk/T: @bencotton T: @geetarchurchy